Do you want to gain some new knowledge that would catapult your vocation and your organisation by situating you at the forefront of the latest business slant? If yes, then this course on branding management is for you.

Description:

In today’s marketing world, it is critical to have the capacity to hone your advertising knowledge in brand building and management, through both digital and online promoting and also advertising and promotions. This program introduces you to the basics of branding and equips you with learning and skills in creating brand techniques and managing brands in a multi-social market environment. It additionally sets you up for advanced education at degree level and professional success in brand management in a competitive market environment.

Who is the course for?

  • For employees, businessmen and entrepreneurs who are interested in upgrading their business administration skills.
  • Corporate Executives.
  • Established Entrepreneurs.
  • Budding Entrepreneurs.
  • Strategic Consultants.
  • Executive Coaches.
  • Human Resource Experts.

Entry Requirement:

  • This course is available to all learners, of all academic backgrounds.
  • Learners should be aged 16 or over to undertake the qualification.
  • Good understanding of English language, numeracy and ICT are required to attend this course.

Assessment:

  • At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful.
  • Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam.

Certification:

  • After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24.
  • PDF certificate’s turnaround time is 24 hours and for the hardcopy certificate, it is 3-9 working days.

Why choose us?

  • Affordable, engaging & high-quality e-learning study materials;
  • Tutorial videos/materials from the industry leading experts;
  • Study in a user-friendly, advanced online learning platform;
  • Efficient exam systems for the assessment and instant result;
  • The UK & internationally recognised accredited qualification;
  • Access to course content on mobile, tablet or desktop from anywhere anytime;
  • The benefit of applying for NUS Extra Discount Card;
  • 24/7 student support via email.

Career Path:

  • Digital marketer.
  • Advertising manager.
  • Marketing director.
  • Marketing analyst.
  • Brand manager.
  • Assistant brand manager.
  • Marketing director.

Course Curriculum

Business Branding
Defining Branding 00:15:00
What Are You All About? 00:30:00
Creating a Mission 00:15:00
Creating a Vision of the Future 00:15:00
Positioning Your Brand 00:15:00
Developing Your Style 00:15:00
Developing a Brand Name and Slogan 00:15:00
Creating a Visual Identity 00:30:00
Living Your Brand 00:15:00
Connecting with Customers 00:15:00
Launching Your Brand 00:15:00
Taking Your Brand’s Pulse 00:15:00
Performing a SWOT Analysis 00:15:00
Measuring Brand Health with a Balanced Scorecard 00:15:00
Middleton’s Brand Matrix 00:15:00
Interpreting Evaluation Results 00:15:00
Keeping the Brand Alive 00:15:00
Going Beyond the Brand 00:15:00
Branding Management
Introduction 00:15:00
Expand the Brand 00:30:00
Contract the Brand 00:15:00
Is Publicity a Good Thing 01:00:00
Way to Advertise the Brand 01:00:00
Be Authentic 01:00:00
Its not all about Quality 00:15:00
Category over Brand 01:00:00
The Importance of a Brand Name 00:30:00
Keep it Simple 00:30:00
Don’t be a Stuck Up Brand 00:30:00
A Second Thought on Naming 00:30:00
Should Product Name and Company Name be the Same? 00:30:00
Beware of Subbranding 00:15:00
Can You Ever Extend the Brand? 00:30:00
The Importance of the Logo 00:30:00
The Importance of Color 01:00:00
Think Globally 00:30:00
Branding and the Internet 01:00:00
Naming and the Internet 00:30:00
Globalization and the Internet 00:30:00
Conclusion 00:15:00
Social Media Branding
Defining the Terms 00:30:00
Building Your Social Media Branding Strategy 00:15:00
Identifying Your Social Media Audience 00:15:00
The Key Social Media Platforms 00:30:00
Creating Brand-Focused Messages 00:30:00
Developing a Communication Strategy 00:30:00
Mock Exam
Mock Exam-Advanced Diploma in Branding Management 00:20:00
Final Exam
Final Exam-Advanced Diploma in Branding Management 00:20:00

Course Reviews

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Certification

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Accredited by

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Centre Approved by

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Registered with the UK Register of Learning Providers (UKRLP)
UKPRN: 10063816

Course Partners

John Academy - Course Partners

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About

We are a company who is best known for offering awarding body accredited courses for anyone who wishes to take their professional life to the next level.

 11 Floor, 15 St Botolph Street, London EC3A 7BB
020 3744 3990
info@johnacademy.co.uk

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