Description:

Digital Marketing is now considered as one of the most effective and used marketing strategies, especially in this technology era. To be an established marketer, you need to learn both basic and advanced skills in digital marketing. You also need to learn to manage your reputation and your company’s image. Through this course, you will learn the advanced skills, knowledge, and information about digital marketing. You will learn how to engage in internet research to be effective in digital marketing. Find out how to strategize to become effective in digital marketing in this course. 

Who is the course for?

  • Employees of the business industry and other businessmen who want to learn how to become profitable through Digital Marketing.
  • People who have an interest in Digital Marketing and how to effectively communicate and conduct promotions to their potential clients.

Entry Requirement:

  • This course is available to all learners, of all academic backgrounds.
  • Learners should be aged 16 or over to undertake the qualification.
  • Good understanding of English language, numeracy and ICT are required to attend this course.

Assessment:  

  • At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful.
  • Before sitting for your final exam, you will have the opportunity to test your proficiency with a mock exam.

Certification:

  • After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hard copy at the cost of £39 or in PDF format at the cost of £24.
  • PDF certificate’s turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days.

Why choose us?

  • Affordable, engaging & high-quality e-learning study materials;
  • Tutorial videos/materials from the industry leading experts;
  • Study in a user-friendly, advanced online learning platform;
  • Efficient exam systems for the assessment and instant result;
  • The UK & internationally recognised accredited qualification;
  • Access to course content on mobile, tablet or desktop from anywhere anytime;
  • The benefit of applying for NUS Extra Discount Card;
  • 24/7 student support via email.

Career Path:

The Advanced Diploma in Digital Marketing Course will be useful and would be beneficial for every kind of occupations and careers like:

  • Businessman
  • Digital Manager
  • Marketing and Promotions Specialist
  • Marketing Manager
  • Product Creator
  • Sales Manager
  • Sales and Promotions Specialist
  • Social Media Manager
  • Top Executive.

Course Curriculum

Digital Marketing
Sales and Marketing 00:30:00
How Internet Marketing Works 01:00:00
How To Make Money With Internet Marketing 01:00:00
What is Affiliate Marketing 00:30:00
Competition in Internet Marketing 00:30:00
Researching in Internet Marketing 01:00:00
Desperate Niches 00:30:00
Profitable Niches 00:30:00
Clickbank 00:30:00
What is Traffic? 00:30:00
Traffic vs. Relevance 00:30:00
Article Marketing 01:00:00
Paid forms of Traffic – 1 01:00:00
Paid forms of Traffic – 2 01:00:00
Search Engine Optimization 00:30:00
Search Engine Optimization 2 00:30:00
Best SEO Practice 02:00:00
Blogs – WordPress 01:00:00
Blogs – WordPress II 03:00:00
Email Marketing I 00:30:00
Email Marketing II 01:00:00
Internet Marketing Strategy I 01:00:00
Your own website vs free options online I 00:30:00
Your own website vs free options online II 01:00:00
Email Marketing
Introduction to Email Marketing 00:30:00
Using Email Marketing Software 00:30:00
Building Email Lists by Quantity 00:30:00
Building Email Lists by Quality 00:30:00
Crafting an Email 01:00:00
Analyzing and Tracking Your Email Marketing Strategy 00:30:00
Social Media Marketing
If You Fail to Plan,You Plan to Fail 00:30:00
Terminology and Jargon You Can’t Live Without 00:30:00
Clearing Up Common Misconceptions 01:00:00
Recognizing Basic Plan Mechanics 00:15:00
How Do You Calculate Value On Cash And Point 00:15:00
Payout Transparency 00:15:00
Buy Back Policy 00:30:00
Breakaway 01:00:00
Infinity Bonuses & Blocking 00:30:00
Summary and Closing 00:15:00
Creating Your Facebook Fan Page 01:00:00
Setting Up Your List Building Machine 00:30:00
Integrate images 01:00:00
Final Tips 00:30:00
Facebook Marketing Basics
Introduction to Facebook 00:15:00
Why You Should Care 00:15:00
Setting up a Facebook Page 00:30:00
How to Get More Likes for Your Facebook Page 00:30:00
Facebook Advertising 00:30:00
How Much Does Facebook Advertising Cost? 00:30:00
Marketing on Facebook 01:00:00
Create a Content Calendar 00:15:00
Understanding Edge Rank & the Art of Engagement 00:15:00
Twitter Marketing
TWITTER FOR BUSINESS 00:15:00
TOP TWITTER TIPS 00:15:00
TWITTER IS 00:15:00
BUSINESS TERMS 00:15:00
WHY USE TWITTER FOR MARKETING 00:15:00
TWITTER MARKETING BASICS 01:00:00
TWITTER METRICS 00:30:00
YOUR BIO 00:15:00
WHEN TO TWEET 00:15:00
BUILDING YOUR COMMUNITY 00:15:00
GENERATING LEADS 00:15:00
REAL-TIME TWITTER MARKETING 00:15:00
ENGAGEMENT 00:15:00
TWETIQUETTE (TWEETING ETIQUETTE) 00:15:00
Instagram Marketing
What is Instagram? 00:15:00
Instagram for Business 00:15:00
Instagram & Community 00:15:00
Recommended Reading
Recommended Reading: Advanced Diploma in Digital Marketing 00:00:00
Mock Exam
Mock Exam- Advanced Diploma in Digital Marketing 00:30:00
Final Exam
Final Exam- Advanced Diploma in Digital Marketing 00:30:00

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Certification

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Centre Approved by

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Registered with the UK Register of Learning Providers (UKRLP)
UKPRN: 10063816

Course Partners

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About

We are a company who is best known for offering awarding body accredited courses for anyone who wishes to take their professional life to the next level.

 11 Floor, 15 St Botolph Street, London EC3A 7BB
020 3744 3990
info@johnacademy.co.uk

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