Description:

Your company’s brand is the only thing that gives your product/service value to your customers. To build a brand today in this internet-based world, it is very critical to have a consistent and a definitive presence among your consumers. Business Branding Diploma course will give you an overview that will teach you all the techniques to engage your audience and build a defined strategy.

In this course, you will learn about the techniques on creating and managing a corporate brand. You will also learn about building your brand by using social media websites and maximizing its impact. This course is comprised of practical devise planning concepts and fundamental evaluation strategies which will help you to create a perfect brand.  

Learning Outcomes:

  • Provide a definition of what a brand is and branding refers to in general
  • Give a definition of different kinds of brand architecture as well as brand extension
  • Recognise the brand’s products, its traits, and their worth
  • Note down a mission, vision, and style statement for a brand
  • Narrate the fundamentals  of positioning a brand
  • Interpret the fundamentals  of producing a visual identity, involving a brand name, slogan, as well as logo
  • Assist your employees live the brand through strengthening them to become representatives and generating strong brand touchpoints
  • Practically devise planning an internal and external brand launch
  • Observe and assess your brand, and realize how to react to the outcomes
  • Give a definition of the terms associated with social media branding
  • Produce a plan for your social media brand
  • Relate different social media platforms and recognize what foundations suit your brand
  • Conduct communications practically to social media
  • Handle negative feedback and  criticism
  • Generate a social media playbook in order to motivate brand ambassadors
  • Assess  your brand strength and review your plans

Assessment:

  • At the end of the course, you will be required to sit for an online MCQ test. Your test will be assessed automatically and immediately. You will instantly know whether you have been successful or not.
  • Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam.

Certification:

  • After completing and passing the course successfully, you will be able to obtain an Accredited Certificate of Achievement.
  • Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24.

Who is this Course for?

Business Branding Diploma is certified by CPD Qualifications Standards and CiQ. This makes it perfect for anyone trying to learn potential professional skills.

As there is no experience and qualification required for this course, it is available for all students from any academic background.

Requirements

Our Business Branding Diploma is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation.

Career Path

After completing this course you will be able to build up accurate knowledge and skills with proper confidence to enrich yourself and brighten up your career in the relevant job market.

Course Curriculum

Module - 1
Defining Branding 00:15:00
What Are You All About? 00:30:00
Creating a Mission 00:15:00
Creating a Vision of the Future 00:15:00
Positioning Your Brand 00:15:00
Developing Your Style 00:15:00
Developing a Brand Name and Slogan 00:15:00
Creating a Visual Identity 00:30:00
Living Your Brand 00:15:00
Connecting with Customers 00:15:00
Launching Your Brand 00:15:00
Taking Your Brand’s Pulse 00:15:00
Performing a SWOT Analysis 00:15:00
Measuring Brand Health with a Balanced Scorecard 00:15:00
Middleton’s Brand Matrix 00:15:00
Interpreting Evaluation Results 00:15:00
Keeping the Brand Alive 00:15:00
Going Beyond the Brand 00:15:00
Module - 2
Defining the Terms 00:30:00
Building Your Social Media Branding Strategy 00:15:00
Identifying Your Social Media Audience 00:15:00
The Key Social Media Platforms 00:30:00
Creating Brand-Focused Messages 00:30:00
Developing a Communication Strategy 00:30:00
Module - 3
Importance of a Personal Brand 00:15:00
Your Brand Approach to Others 00:15:00
Looking at the Outside 00:15:00
Looking at the Inside 00:15:00
Setting Goals 00:15:00
Networking for Success 00:15:00
Communication Strategies 00:15:00
Building Your Credibility 00:15:00
Brand You 00:05:00
Living Your Brand 00:05:00
Managing Your Social Media Presence 00:15:00
Having Influence 00:00:00
Dealing with Challenging People 00:15:00
Presentations and Meetings 00:15:00
Mock Exam
Final Exam

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Certification

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Registered with the UK Register of Learning Providers (UKRLP)
UKPRN: 10063816

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About

We are a company who is best known for offering awarding body accredited courses for anyone who wishes to take their professional life to the next level.

 11 Floor, 15 St Botolph Street, London EC3A 7BB
020 3744 3990
info@johnacademy.co.uk

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