Your company’s brand is the only thing that gives your product/service value to your customers. To build a brand today in this internet-based world, it is very critical to have a consistent and a definitive presence among your consumers. Business Branding Diploma course will give you an overview that will teach you all the techniques to engage your audience and build a defined strategy.
In this course, you will learn about the techniques on creating and managing a corporate brand. You will also learn about building your brand by using social media websites and maximizing its impact. This course is comprised of practical devise planning concepts and fundamental evaluation strategies which will help you to create a perfect brand.
- Provide a definition of what a brand is and branding refers to in general
- Give a definition of different kinds of brand architecture as well as brand extension
- Recognise the brand’s products, its traits, and their worth
- Note down a mission, vision, and style statement for a brand
- Narrate the fundamentals of positioning a brand
- Interpret the fundamentals of producing a visual identity, involving a brand name, slogan, as well as logo
- Assist your employees live the brand through strengthening them to become representatives and generating strong brand touchpoints
- Practically devise planning an internal and external brand launch
- Observe and assess your brand, and realize how to react to the outcomes
- Give a definition of the terms associated with social media branding
- Produce a plan for your social media brand
- Relate different social media platforms and recognize what foundations suit your brand
- Conduct communications practically to social media
- Handle negative feedback and criticism
- Generate a social media playbook in order to motivate brand ambassadors
- Assess your brand strength and review your plans
- At the end of the course, you will be required to sit for an online MCQ test. Your test will be assessed automatically and immediately. You will instantly know whether you have been successful or not.
- Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam.
- After completing and passing the course successfully, you will be able to obtain an Accredited Certificate of Achievement.
- Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24.
Who is this Course for?
Business Branding Diploma is certified by CPD Qualifications Standards and CiQ. This makes it perfect for anyone trying to learn potential professional skills.
As there is no experience and qualification required for this course, it is available for all students from any academic background.
Our Business Branding Diploma is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation.
After completing this course you will be able to build up accurate knowledge and skills with proper confidence to enrich yourself and brighten up your career in the relevant job market.
|Module - 1|
|What Are You All About?||00:30:00|
|Creating a Mission||00:15:00|
|Creating a Vision of the Future||00:15:00|
|Positioning Your Brand||00:15:00|
|Developing Your Style||00:15:00|
|Developing a Brand Name and Slogan||00:15:00|
|Creating a Visual Identity||00:30:00|
|Living Your Brand||00:15:00|
|Connecting with Customers||00:15:00|
|Launching Your Brand||00:15:00|
|Taking Your Brand’s Pulse||00:15:00|
|Performing a SWOT Analysis||00:15:00|
|Measuring Brand Health with a Balanced Scorecard||00:15:00|
|Middleton’s Brand Matrix||00:15:00|
|Interpreting Evaluation Results||00:15:00|
|Keeping the Brand Alive||00:15:00|
|Going Beyond the Brand||00:15:00|
|Module - 2|
|Defining the Terms||00:30:00|
|Building Your Social Media Branding Strategy||00:15:00|
|Identifying Your Social Media Audience||00:15:00|
|The Key Social Media Platforms||00:30:00|
|Creating Brand-Focused Messages||00:30:00|
|Developing a Communication Strategy||00:30:00|
|Module - 3|
|Importance of a Personal Brand||00:15:00|
|Your Brand Approach to Others||00:15:00|
|Looking at the Outside||00:15:00|
|Looking at the Inside||00:15:00|
|Networking for Success||00:15:00|
|Building Your Credibility||00:15:00|
|Living Your Brand||00:05:00|
|Managing Your Social Media Presence||00:15:00|
|Dealing with Challenging People||00:15:00|
|Presentations and Meetings||00:15:00|
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