Description:

Do you want to learn the best social media strategies to enhance your brand presence and attract new customers on all social media platforms? In this course, you will learn how to start a social media presence for your brand on various platforms, depending on targeting audience. You will learn how to automate your pages using automation tools. You will likewise explore different strategies that are necessary to enhance your online presence and much more. You will learn necessary skills, knowledge and information on social media campaign for your business. 

Who is this course for?

  • This course would be ideal for individuals who want to learn more about social media marketing.
  • Digital Markers, Personal Assistance, Office Administrators, Office Managers, Marketing Executives, Marketing Assistants, Business Development Managers can benefit from this course.

Entry Requirement:

  • This course is available to all learners, of all academic backgrounds.
  • Learners should be aged 16 or over to undertake the qualification.
  • Good understanding of English language, numeracy and ICT are required to attend this course.

Assessment:  

  • At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful.
  • Before sitting for your final exam, you will have the opportunity to test your proficiency with a mock exam.

Certification:

  • After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hard copy at the cost of £39 or in PDF format at the cost of £24.
  • PDF certificate’s turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days.

Why choose us?

  • Affordable, engaging & high-quality e-learning study materials;
  • Tutorial videos/materials from the industry leading experts;
  • Study in a user-friendly, advanced online learning platform;
  • Efficient exam systems for the assessment and instant result;
  • The UK & internationally recognised accredited qualification;
  • Access to course content on mobile, tablet or desktop from anywhere anytime;
  • The benefit of career advancement opportunities;
  • 24/7 student support via email.

Career path:

The Complete Online Course on Social Media for Business would be beneficial for the following careers:

  • Digital Marketer (Digital Marketing Executive)
  • Social Media Consultant
  • Marketing Executives
  • Advertising
  • Sales Executive
  • Marketing Managers
  • Business Development Managers.

Course Curriculum

Social Media Marketing
Introduction 00:30:00
Understanding the Value of Social Media Buzz and What It Can Do For Your Business 01:00:00
Developing a Winning Social Media Marketing Plan 01:00:00
Setup and Manage a Facebook Page That Works 01:00:00
Tweet Your Way to Online Prominence 01:00:00
Build Your Network with LinkedIn 01:00:00
Captivate Your Audience with YouTube 01:00:00
Conclusion 00:15:00
Social Media Management for Business
Module One – Getting Started 00:30:00
Module Two – What is Social Media? 00:30:00
Module Three – Defining Your Social Media Policy (I) 00:15:00
Module Four – Defining Your Social Media Policy (II) 00:30:00
Module Five – Creating a Living Document 00:30:00
Module Six – Keeping an Eye on Security 00:30:00
Module Seven – Rules to Follow When Posting (I) 00:30:00
Module Eight – Rules to Follow When Posting (II) 00:30:00
Module Nine – Benefits of Social Media 00:30:00
Module Ten – The Pitfalls of Social Media 00:30:00
Module Eleven – Listen to Your Customers 00:30:00
Module Twelve – Wrapping Up 00:30:00
Activities 00:00:00
Facebook Marketing Basics
Introduction to Facebook 00:15:00
Why You Should Care 00:15:00
Setting up a Facebook Page 00:30:00
How to Get More Likes for Your Facebook Page 00:30:00
Facebook Advertising 00:30:00
How Much Does Facebook Advertising Cost? 00:30:00
Marketing on Facebook 01:00:00
Create a Content Calendar 00:15:00
Understanding Edge Rank & the Art of Engagement 00:15:00
Twitter Marketing
TWITTER FOR BUSINESS 00:15:00
TOP TWITTER TIPS 00:15:00
TWITTER IS 00:15:00
BUSINESS TERMS 00:15:00
WHY USE TWITTER FOR MARKETING 00:15:00
TWITTER MARKETING BASICS 01:00:00
TWITTER METRICS 00:30:00
YOUR BIO 00:15:00
WHEN TO TWEET 00:15:00
BUILDING YOUR COMMUNITY 00:15:00
GENERATING LEADS 00:15:00
REAL-TIME TWITTER MARKETING 00:15:00
ENGAGEMENT 00:15:00
TWETIQUETTE (TWEETING ETIQUETTE) 00:15:00
Social Bookmarking
Introduction To Social Bookmarking 00:30:00
The Essential Benefits Of Social Bookmarking 00:30:00
Way To Use Social Bookmarking Correctly 00:30:00
Make Money Social Bookmarking 01:00:00
Identify The Social Bookmarking Competitors 00:15:00
Tips To Avoid Wrapping Traps 00:15:00
Recommended Reading
Recommended Reading : Complete Online Course on Social Media for Business 00:00:00
Mock Exam
Mock Exam- Complete Online Course on Social Media for Business 00:30:00
Final Exam
Final Exam- Complete Online Course on Social Media for Business 00:30:00

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