Digital Marketing Masterclass - 23 Courses in 1

5( 10 REVIEWS )
149 STUDENTS

Course Curriculum

Introduction
Welcome! Let’s Do This! 00:02:00
Learn Our Digital Marketing System in 10 Minutes 00:09:00
Define Your Business & Target Audience
Define Your Purpose 00:04:00
Case Study 3 Brand’s Purpose 00:05:00
Position Your Brand 00:04:00
Case Study Amazon and Harley Davidson Positioning Statements 00:03:00
Unique Selling Proposition 00:06:00
Personality What’s Yours 00:02:00
Case Study 3+ Brands Show Their Personality 00:07:00
Find Your Audience 00:05:00
Validate Your Business Idea 00:09:00
Brand Identity
Branding Basics 00:02:00
Case Study 3 Companies with Great ‘Brand’ Strategies 00:05:00
Tools for Creating Graphics 00:08:00
Quick Canva Tutorial 00:11:00
Quick Photoshop Tutorial 00:26:00
Websites
1. Website Tools & Why I Use WordPress 00:04:00
3. Choose Your Domain Name 00:05:00
4. Intro to the WordPress Course Lessons 00:01:00
5. Purchase Hosting and Install WordPress 00:06:00
6. Navigating WordPress 00:06:00
7. Install a New Theme 00:07:00
8. Add a Static Home Page 00:04:00
9. Editing a Page & Change the Site Title 00:17:00
10. Add and Edit a Menu 00:06:00
11. Publishing Your Website 00:02:00
12. Writing a New Post & Organizing Your Blog 00:09:00
13. Blog Page Design – Excerpts vs. Full Content 00:01:00
14. Adding a Video to Your Website 00:04:00
15. Customize the Sidebar 00:05:00
16. Change Your Site Icon 00:02:00
17. Change Your Site Icon with a Plugin 00:02:00
18. Make Your Website Responsive and Mobile Friendly 00:03:00
19. Customize the Footer Information 00:03:00
20. Find, Install, and Activate Plugins 00:07:00
21. Backing Up Your Website 00:05:00
22. Securing Your Site from Attackers 00:05:00
23. Make Your Site SEO Friendly 00:06:00
24. Make Your Website Faster 00:05:00
25. See Google Analytics in WordPress 00:05:00
26. Block Spam with Akismet 00:03:00
27. Pretty Link Redirects and Link Shortener 00:03:00
28. SSL Certificates – Secure & Encrypt User Data 00:05:00
30. Secure Contact Forms 00:07:00
31. Add Comments 00:05:00
32. Free Email Marketing in WordPress 00:11:00
33. Add Social Sharing Buttons 00:07:00
34. What Pages Do You Need 00:09:00
35. Design a Home Page that Works 00:09:00
36. The Start Here (About Page) 00:06:00
37. The Resources Page 00:06:00
Email Marketing
1. Easy Email Marketing Funnels 00:07:00
2. Email Marketing Tools 00:04:00
3. Create a Lead Magnet 00:07:00
5. Add Opt-In Forms to Your Website 00:06:00
6. Segment and Tag Your Audience 00:05:00
7. Create Email Sequences 00:13:00
8. Write Better Email Subject Lines 00:04:00
Use Reports to Analyze Success 00:07:00
10. Case Study How Phil Got 100+ New Subscribers in Less Than 1 Week99 00:06:00
Copywriting, Blogging & SEO
1 Copywriting Basics 00:02:00
2. A.I.D.A.99 00:06:00
3 Case Study A Sales Page That Works 00:08:00
4 9 Commandments of Copywriting 00:07:00
5. Write Better Headlines99 00:05:00
6 Write Quality Articles 00:06:00
7 Improve Your Website’s SEO 00:05:00
YouTube
1 YouTube Basics 00:07:00
2 Case Study Phil’s YouTube Sales Funnel 00:05:00
3 SEO Watch Time vs View Count 00:04:00
4. YouTube Keyword Research 00:06:00
5 Start Your YouTube Channel 00:03:00
6 Design and Add Channel Art 00:07:00
7. Add Your Channel Description99 00:03:00
8 Customize Your Channel Layout 00:04:00
11 Add a YouTube Channel Trailer 00:02:00
12 Verify Your Channel and More Important Settings 00:07:00
13 Upload Defaults, Featured Content, and Branding 00:06:00
14. Uploading a Video Titles, Descriptions, Thumbnails, and Tags 00:12:00
15 Adding YouTube Cards and End Screens 00:08:00
16 YouTube Analytics 00:06:00
17 The Community Tab 00:02:00
18 Going Live on YouTube 00:04:00
19 Free Music Library on YouTube 00:02:00
20 Create a YouTube Ad Promote Your Videos 00:05:00
21 Spy on Your Competitors with Social Blade 00:04:00
22 TubeBuddy Tutorial Optimize Your YouTube Experience 00:13:00
Video Marketing
1. Video Marketing Basics99 00:04:00
2. Video Equipment for Beginners 00:08:00
3. Tools to Help Make Your Videos Look Pro 00:04:00
4. Structure a Video that Sells 00:04:00
5. Video Production Bootcamp Intro 00:01:00
6. You Need These Things to Make a Great Video 00:03:00
7. Create the RIGHT Video for Your Brand 00:03:00
8. Come Up with a GREAT Video Idea 00:05:00
9. Plan Your Video 00:04:00
10. Intro to Equipment 00:02:00
11. Camera Options 00:06:00
12. Microphone Options 00:05:00
13. Lighting Options 00:02:00
14. Editing Tools 00:02:00
15. Exposing Your Shot 00:05:00
16. Compose Your Shot 00:04:00
17. Filming Yourself 00:01:00
18. Getting the Right Shot 00:04:00
19. Choose a Background 00:03:00
20. Phil’s Office Setup 00:03:00
21. Shooting with a Smartphone 00:05:00
22. Choosing the Right Microphone 00:03:00
23. Record Better Audio in Any Environment 00:01:00
24. Basic Video Lighting 3-Point Setup 00:07:00
Facebook Groups (Social Media Marketing)
1. Why Facebook Groups 00:02:00
2. Start a Facebook Group for Your Audience 00:11:00
4. Facebook Group Tips Grow an Engaged Audience 00:08:00
5. Posting Types, Live Streaming to Groups, and Scheduling Posts 00:04:00
Facebook Pages (Social Media Marketing)
1. Why Facebook Pages are Important for your Business 00:01:00
3. Creating an Optimized Facebook Page for your Business 00:09:00
4. Adding Essential Information to your Facebook Page 00:11:00
5. Selecting your Profile Image 00:05:00
6. Creating a Professional Facebook Cover Image 00:12:00
7. Writing a Captivating Description for your Page 00:03:00
8. Getting your Facebook Page Username & URL 00:03:00
10. Facebook Page Apps to Increase Fans Engagement 00:08:00
12. Top 9 Ways to Monetize your Facebook Page 00:12:00
13. Exploring Publishing tools 00:10:00
14. Scheduling Posts 00:05:00
15. Facebook Call-To-Action Button 00:09:00
16. How to Spy your Competitors on Facebook 00:11:00
17. How to Guarantee your Fans see All your posts 00:10:00
18. Exploring Facebook Insights 00:12:00
19. Promoting your Facebook Page 00:11:00
20. Four Unlimited sources of Royalty Free Image for your Facebook 00:12:00
21. Turn ANY image into a clickable Facebook Post 00:05:00
Facebook Ads (Social Media Marketing)
1. Introduction to Facebook Ads 00:01:00
2. Introduction to the Facebook Ads Manager 00:06:00
3. Setting up your Payment account for Ads 00:02:00
4. Defining your Target Audience 00:12:00
5. Level 1 – Creating the Ad Post 00:05:00
6. Level 1 – Boosting Your Post 00:09:00
7. Level 2 – Creating your Ad in the Ads Manager 00:11:00
8. Tips to get your Ad approved by Facebook 00:03:00
9. Analyzing the Results 00:11:00
Facebook Retargeting (Social Media Marketing)
1. What is Facebook Retargeting and Why is Important for you 00:05:00
2. Creating a Facebook Pixel 00:05:00
3. Installing the Pixel in WordPress 00:05:00
4. Installing the Pixel in other websites (non-WordPress) 00:02:00
6. Testing the Facebook Pixel 00:04:00
7. Creating your Audience with the Facebook Pixel 00:04:00
8. Facebook Pixel Advanced Audience Creation 00:14:00
9. Message Your Audience is too small 00:02:00
10. Creating a Facebook Ad with the Pixel Audience 00:11:00
Facebook For Local Business - (Social Media Marketing)
1. How Facebook Ads Can Help your Local Business to Grow 00:06:00
2. This is the Plan for your Local Business 00:08:00
3. Reaching people around your business 00:10:00
4. Creating your Local Business Facebook Ad 00:10:00
Facebook Marketing - Student Q&A
1. How to Optimize Your Audience Detailed Targeting on Facebook Ads 00:05:00
2. How to Use Tags to Reach more people on Social Media 00:05:00
3. Breaking News! Facebook is changing the rules. How to protect your Pages 00:44:00
4. How to Check if Facebook Shared your Data with Cambridge Analytica 00:02:00
Google Adwords
1. Google Adwords for your Business 00:02:00
2. How Google Adwords works 00:03:00
3. Examples of Google Adwords Ads that we are Creating 00:04:00
4. Setting up your Adwords Account 00:07:00
5. Exploring the Adwords Interface 00:05:00
6. Finding the Best Keywords for your Business with Keyword Planner 00:11:00
7. Creating a Google Adwords Search Campaign 00:06:00
8. Selecting your Audience 00:04:00
9. Choosing your Bid Settings 00:04:00
10. Creating an Ad Group and Adding Keywords 00:04:00
11. Finalizing your Google Adwords Ad 00:06:00
12. Managing your Campaign and Analytics 00:03:00
13. Creating a YouTube Ad with Google Adwords 00:10:00
14. Your Next Steps… 00:01:00
Google Analytics
1. Set Up Google Analytics 00:06:00
2. Navigating the Google Analytics Dashboard 00:07:00
3. Know Your Audience Better with Analytics 00:06:00
4. User Acquisition and Behavior Flow 00:13:00
5. See Where Visitors Click on Your Website 00:05:00
6. User Behavior and Site Speed 00:04:00
7. Setting Up Goals with Google Analytics 00:03:00
Twitter (Social Media Marketing)
1. Why Twitter and How it can Help your Business 00:02:00
2. Choosing the Best Username 00:06:00
3. 4 Tips to Choose Your Twitter Handle 00:02:00
4. Creating your Twitter account 00:05:00
5. Creating an Outstanding Twitter Profile Page 00:04:00
6. Adding your Profile and Header Photo 00:10:00
7. Writing an Optimized Twitter Bio 00:11:00
9. Pin the Most Important Tweet for Your Audience 00:06:00
10. Connecting with Other Influencers 00:06:00
11. Twitter Hashtags 00:06:00
12. Case Study – Growing Your Twitter presence with Jooicer 00:09:00
13. Adding Twitter buttons to your Website 00:10:00
14. Adding Twitter Widgets to your Website 00:07:00
15. Twitter Advertising – Creating your Ads Account 00:10:00
16. Twitter Advertising – Adding your Payment Method 00:01:00
17. Twitter Advertising – Creating other Twitter Ads 00:02:00
18. Twitter Advertising – Promoting a Tweet 00:02:00
Instagram (Social Media Marketing)
1. Why Instagram and How it can Help your Business 00:04:00
2. Instagram for Business – What’s our Strategy 00:04:00
3. Create an Instagram for Business Profile 00:04:00
4. #1 Building a Killer Instagram Profile 00:03:00
5. #2 Building a Killer Instagram Profile 00:04:00
6. #3 Building a Killer Instagram Profile 00:05:00
7. #4 Building a Killer Instagram Profile 00:02:00
8. Accessing the Ads Manager 00:03:00
9. Creating your First Instagram Ad 00:04:00
10. Creating your Instagram Ad inside the App 00:08:00
12. Important Tips to have a successful Ad campaign 00:05:00
13. #1 Mistakes People Make on Instagram 00:02:00
14. #2 Mistakes People Make on Instagram 00:01:00
15. #3 Mistakes People Make on Instagram 00:02:00
16. #4 Mistakes People Make on Instagram 00:01:00
17. #5 Mistakes People Make on Instagram 00:01:00
18. #6 Mistakes People Make on Instagram 00:01:00
19. Tools to Create Viral Instagram Photos 00:04:00
20. Create Viral Instagram Photos 00:13:00
21. Adding Your Logo or Website to your Instagram Photos 00:05:00
22. Instagram Live Video 00:04:00
Pinterest (Social Media Marketing)
1. Why Pinterest and How it can help your Business 00:03:00
2. Opening a Pinterest Business Account 00:03:00
3. Linking Pinterest with Your Website and Getting a Verified Account 00:05:00
4. Linking Pinterest with Other Social Media Platforms 00:02:00
5. Optimizing your Pinterest Profile 00:09:00
6. Creating Boards 00:09:00
8. Using Secret Boards 00:03:00
9. The Powerful Pinterest Notification 00:01:00
10. Adding Pinterest Chrome Extension 00:03:00
11. Adding Pinterest to Your Website 00:14:00
Pinterest Ads – Getting started 00:03:00
Pinterest Ads Panel Overview 00:03:00
Pinterest Ads – Creating a Campaign 00:13:00
Pinterest Ads – Creating Pinterest Ads Fast 00:03:00
Pinterest Ads – Analytics 00:02:00
LinkedIn (Social Media Marketing)
Welcome to LinkedIn Marketing 00:00:00
Setting up your LinkedIn Profile 00:00:00
Adding Experience, Skills, Accomplishments to your Profile 00:00:00
Adding a professional Background photo 00:04:00
Adding Media (videophotos) to your LinkedIn Profile 00:00:00
Changing your LinkedIn URL 00:04:00
Adding your Website to LinkedIn 00:06:00
Creating Shareable content on LinkedIn 00:04:00
Case Study LinkedIn Company Page Examples 00:00:00
Creating a LinkedIn Company Page 00:02:00
Managing your LinkedIn Company Page 00:07:00
Publishing content in your LinkedIn Company Page 00:00:00
Getting $50 Bonus in Ads Credits 00:00:00
LinkedIn Ads Introduction 00:03:00
Creating a linkedIn Sponsored Content Ad. 00:12:00
Waiting for LinkedIn Ad approval 00:01:00
Creating a LinkedIn Text Ads Campaign 00:07:00
Creating a LinkedIn Sponsored InMail Campaign 00:00:00
Quick view at the Campaign Manager 00:00:00
Periscope (Social Media Marketing)
What is Periscope 00:01:00
Creating Your Periscope Account 00:07:00
Using your Description as Marketing tool 00:04:00
Using Periscope like a Pro 00:11:00
Live Scope Stats 00:04:00
How Often to Periscope 00:04:00
Ideal Periscope session length 00:03:00
Using Powerful titles in your scopes 00:02:00
Getting feedback from your Audience 00:04:00
Using your scopes in other Channels 00:06:00
Optional equipment that will make your scopes looks professional 00:05:00
Social Media Live Streaming
Using Different Social Media Streaming to Grow your Business 00:02:00
Basic Equipment for Social Media Streaming 00:09:00
Planning an irresistible Live Streaming Session 00:10:00
Facebook Live Basics 00:05:00
Running a Facebook Live Session from your Smartphone 00:07:00
Sharing our Facebook Live Sessions 00:03:00
3 ways to Reuse your Facebook Live Session for Ads or Posts 00:05:00
YouTube Live Basics 00:02:00
Running a YouTube Live From your Smartphone 00:05:00
Instagram Live 00:03:00
Periscope Live 00:03:00
Introduction to OBS Broadcaster Software 00:03:00
Setting up your OBS Software 00:11:00
Using OBS Studio Mode 00:05:00
Facebook Live Streaming with OBS 00:12:00
YouTube Live Streaming with OBS 00:07:00
Simultaneous Streaming to Facebook, YouTube and Periscope 00:16:00
Other awesome software for Live Streaming 00:08:00
Podcasting
Why Podcasting 00:03:00
Podcasting Tools 00:07:00
Podcast Hosting with Libsyn 00:07:00
Adding Tags to Your MP3 with ID3 Editor 00:03:00
Getting Your Podcast on iTunes 00:02:00
Validate Your Podcast Feed 00:01:00
Outsourcing Your Podcast Work 00:02:00
Quora
Why Quora 00:03:00
Find the Right Questions, and Optimize Your Answer 00:03:00
Conclusion
Thank You 00:02:00
LIVE Q&A Replays
Live Q&A 1 01:10:00
Live Q&A 2 01:03:00
PRIVATE COURSE ...

Instructors

149 STUDENTS ENROLLED

30 DAYS MONEY BACK Guarantee

Buy For Your team

Get your team access to john’s top 1540+ courses anytime anywhere

try john academy for business

Our Course Awarding Bodies

ACCREDITED BY

 

OUR COURSE PARTNERS

Have you any inquiry?

  • By submitting your information, you agree to the terms and conditions stated in our Privacy Policy

© John Academy.