Course Curriculum
| Introduction | |||
| Welcome! Let’s Do This! | 00:02:00 | ||
| Learn Our Digital Marketing System in 10 Minutes | 00:09:00 | ||
| Define Your Business & Target Audience | |||
| Define Your Purpose | 00:04:00 | ||
| Case Study 3 Brand’s Purpose | 00:05:00 | ||
| Position Your Brand | 00:04:00 | ||
| Case Study Amazon and Harley Davidson Positioning Statements | 00:03:00 | ||
| Unique Selling Proposition | 00:06:00 | ||
| Personality What’s Yours | 00:02:00 | ||
| Case Study 3+ Brands Show Their Personality | 00:07:00 | ||
| Find Your Audience | 00:05:00 | ||
| Validate Your Business Idea | 00:09:00 | ||
| Brand Identity | |||
| Branding Basics | 00:02:00 | ||
| Case Study 3 Companies with Great ‘Brand’ Strategies | 00:05:00 | ||
| Tools for Creating Graphics | 00:08:00 | ||
| Quick Canva Tutorial | 00:11:00 | ||
| Quick Photoshop Tutorial | 00:26:00 | ||
| Websites | |||
| 1. Website Tools & Why I Use WordPress | 00:04:00 | ||
| 3. Choose Your Domain Name | 00:05:00 | ||
| 4. Intro to the WordPress Course Lessons | 00:01:00 | ||
| 5. Purchase Hosting and Install WordPress | 00:06:00 | ||
| 6. Navigating WordPress | 00:06:00 | ||
| 7. Install a New Theme | 00:07:00 | ||
| 8. Add a Static Home Page | 00:04:00 | ||
| 9. Editing a Page & Change the Site Title | 00:17:00 | ||
| 10. Add and Edit a Menu | 00:06:00 | ||
| 11. Publishing Your Website | 00:02:00 | ||
| 12. Writing a New Post & Organizing Your Blog | 00:09:00 | ||
| 13. Blog Page Design – Excerpts vs. Full Content | 00:01:00 | ||
| 14. Adding a Video to Your Website | 00:04:00 | ||
| 15. Customize the Sidebar | 00:05:00 | ||
| 16. Change Your Site Icon | 00:02:00 | ||
| 17. Change Your Site Icon with a Plugin | 00:02:00 | ||
| 18. Make Your Website Responsive and Mobile Friendly | 00:03:00 | ||
| 19. Customize the Footer Information | 00:03:00 | ||
| 20. Find, Install, and Activate Plugins | 00:07:00 | ||
| 21. Backing Up Your Website | 00:05:00 | ||
| 22. Securing Your Site from Attackers | 00:05:00 | ||
| 23. Make Your Site SEO Friendly | 00:06:00 | ||
| 24. Make Your Website Faster | 00:05:00 | ||
| 25. See Google Analytics in WordPress | 00:05:00 | ||
| 26. Block Spam with Akismet | 00:03:00 | ||
| 27. Pretty Link Redirects and Link Shortener | 00:03:00 | ||
| 28. SSL Certificates – Secure & Encrypt User Data | 00:05:00 | ||
| 30. Secure Contact Forms | 00:07:00 | ||
| 31. Add Comments | 00:05:00 | ||
| 32. Free Email Marketing in WordPress | 00:11:00 | ||
| 33. Add Social Sharing Buttons | 00:07:00 | ||
| 34. What Pages Do You Need | 00:09:00 | ||
| 35. Design a Home Page that Works | 00:09:00 | ||
| 36. The Start Here (About Page) | 00:06:00 | ||
| 37. The Resources Page | 00:06:00 | ||
| Email Marketing | |||
| 1. Easy Email Marketing Funnels | 00:07:00 | ||
| 2. Email Marketing Tools | 00:04:00 | ||
| 3. Create a Lead Magnet | 00:07:00 | ||
| 5. Add Opt-In Forms to Your Website | 00:06:00 | ||
| 6. Segment and Tag Your Audience | 00:05:00 | ||
| 7. Create Email Sequences | 00:13:00 | ||
| 8. Write Better Email Subject Lines | 00:04:00 | ||
| Use Reports to Analyze Success | 00:07:00 | ||
| 10. Case Study How Phil Got 100+ New Subscribers in Less Than 1 Week99 | 00:06:00 | ||
| Copywriting, Blogging & SEO | |||
| 1 Copywriting Basics | 00:02:00 | ||
| 2. A.I.D.A.99 | 00:06:00 | ||
| 3 Case Study A Sales Page That Works | 00:08:00 | ||
| 4 9 Commandments of Copywriting | 00:07:00 | ||
| 5. Write Better Headlines99 | 00:05:00 | ||
| 6 Write Quality Articles | 00:06:00 | ||
| 7 Improve Your Website’s SEO | 00:05:00 | ||
| YouTube | |||
| 1 YouTube Basics | 00:07:00 | ||
| 2 Case Study Phil’s YouTube Sales Funnel | 00:05:00 | ||
| 3 SEO Watch Time vs View Count | 00:04:00 | ||
| 4. YouTube Keyword Research | 00:06:00 | ||
| 5 Start Your YouTube Channel | 00:03:00 | ||
| 6 Design and Add Channel Art | 00:07:00 | ||
| 7. Add Your Channel Description99 | 00:03:00 | ||
| 8 Customize Your Channel Layout | 00:04:00 | ||
| 11 Add a YouTube Channel Trailer | 00:02:00 | ||
| 12 Verify Your Channel and More Important Settings | 00:07:00 | ||
| 13 Upload Defaults, Featured Content, and Branding | 00:06:00 | ||
| 14. Uploading a Video Titles, Descriptions, Thumbnails, and Tags | 00:12:00 | ||
| 15 Adding YouTube Cards and End Screens | 00:08:00 | ||
| 16 YouTube Analytics | 00:06:00 | ||
| 17 The Community Tab | 00:02:00 | ||
| 18 Going Live on YouTube | 00:04:00 | ||
| 19 Free Music Library on YouTube | 00:02:00 | ||
| 20 Create a YouTube Ad Promote Your Videos | 00:05:00 | ||
| 21 Spy on Your Competitors with Social Blade | 00:04:00 | ||
| 22 TubeBuddy Tutorial Optimize Your YouTube Experience | 00:13:00 | ||
| Video Marketing | |||
| 1. Video Marketing Basics99 | 00:04:00 | ||
| 2. Video Equipment for Beginners | 00:08:00 | ||
| 3. Tools to Help Make Your Videos Look Pro | 00:04:00 | ||
| 4. Structure a Video that Sells | 00:04:00 | ||
| 5. Video Production Bootcamp Intro | 00:01:00 | ||
| 6. You Need These Things to Make a Great Video | 00:03:00 | ||
| 7. Create the RIGHT Video for Your Brand | 00:03:00 | ||
| 8. Come Up with a GREAT Video Idea | 00:05:00 | ||
| 9. Plan Your Video | 00:04:00 | ||
| 10. Intro to Equipment | 00:02:00 | ||
| 11. Camera Options | 00:06:00 | ||
| 12. Microphone Options | 00:05:00 | ||
| 13. Lighting Options | 00:02:00 | ||
| 14. Editing Tools | 00:02:00 | ||
| 15. Exposing Your Shot | 00:05:00 | ||
| 16. Compose Your Shot | 00:04:00 | ||
| 17. Filming Yourself | 00:01:00 | ||
| 18. Getting the Right Shot | 00:04:00 | ||
| 19. Choose a Background | 00:03:00 | ||
| 20. Phil’s Office Setup | 00:03:00 | ||
| 21. Shooting with a Smartphone | 00:05:00 | ||
| 22. Choosing the Right Microphone | 00:03:00 | ||
| 23. Record Better Audio in Any Environment | 00:01:00 | ||
| 24. Basic Video Lighting 3-Point Setup | 00:07:00 | ||
| Facebook Groups (Social Media Marketing) | |||
| 1. Why Facebook Groups | 00:02:00 | ||
| 2. Start a Facebook Group for Your Audience | 00:11:00 | ||
| 4. Facebook Group Tips Grow an Engaged Audience | 00:08:00 | ||
| 5. Posting Types, Live Streaming to Groups, and Scheduling Posts | 00:04:00 | ||
| Facebook Pages (Social Media Marketing) | |||
| 1. Why Facebook Pages are Important for your Business | 00:01:00 | ||
| 3. Creating an Optimized Facebook Page for your Business | 00:09:00 | ||
| 4. Adding Essential Information to your Facebook Page | 00:11:00 | ||
| 5. Selecting your Profile Image | 00:05:00 | ||
| 6. Creating a Professional Facebook Cover Image | 00:12:00 | ||
| 7. Writing a Captivating Description for your Page | 00:03:00 | ||
| 8. Getting your Facebook Page Username & URL | 00:03:00 | ||
| 10. Facebook Page Apps to Increase Fans Engagement | 00:08:00 | ||
| 12. Top 9 Ways to Monetize your Facebook Page | 00:12:00 | ||
| 13. Exploring Publishing tools | 00:10:00 | ||
| 14. Scheduling Posts | 00:05:00 | ||
| 15. Facebook Call-To-Action Button | 00:09:00 | ||
| 16. How to Spy your Competitors on Facebook | 00:11:00 | ||
| 17. How to Guarantee your Fans see All your posts | 00:10:00 | ||
| 18. Exploring Facebook Insights | 00:12:00 | ||
| 19. Promoting your Facebook Page | 00:11:00 | ||
| 20. Four Unlimited sources of Royalty Free Image for your Facebook | 00:12:00 | ||
| 21. Turn ANY image into a clickable Facebook Post | 00:05:00 | ||
| Facebook Ads (Social Media Marketing) | |||
| 1. Introduction to Facebook Ads | 00:01:00 | ||
| 2. Introduction to the Facebook Ads Manager | 00:06:00 | ||
| 3. Setting up your Payment account for Ads | 00:02:00 | ||
| 4. Defining your Target Audience | 00:12:00 | ||
| 5. Level 1 – Creating the Ad Post | 00:05:00 | ||
| 6. Level 1 – Boosting Your Post | 00:09:00 | ||
| 7. Level 2 – Creating your Ad in the Ads Manager | 00:11:00 | ||
| 8. Tips to get your Ad approved by Facebook | 00:03:00 | ||
| 9. Analyzing the Results | 00:11:00 | ||
| Facebook Retargeting (Social Media Marketing) | |||
| 1. What is Facebook Retargeting and Why is Important for you | 00:05:00 | ||
| 2. Creating a Facebook Pixel | 00:05:00 | ||
| 3. Installing the Pixel in WordPress | 00:05:00 | ||
| 4. Installing the Pixel in other websites (non-WordPress) | 00:02:00 | ||
| 6. Testing the Facebook Pixel | 00:04:00 | ||
| 7. Creating your Audience with the Facebook Pixel | 00:04:00 | ||
| 8. Facebook Pixel Advanced Audience Creation | 00:14:00 | ||
| 9. Message Your Audience is too small | 00:02:00 | ||
| 10. Creating a Facebook Ad with the Pixel Audience | 00:11:00 | ||
| Facebook For Local Business - (Social Media Marketing) | |||
| 1. How Facebook Ads Can Help your Local Business to Grow | 00:06:00 | ||
| 2. This is the Plan for your Local Business | 00:08:00 | ||
| 3. Reaching people around your business | 00:10:00 | ||
| 4. Creating your Local Business Facebook Ad | 00:10:00 | ||
| Facebook Marketing - Student Q&A | |||
| 1. How to Optimize Your Audience Detailed Targeting on Facebook Ads | 00:05:00 | ||
| 2. How to Use Tags to Reach more people on Social Media | 00:05:00 | ||
| 3. Breaking News! Facebook is changing the rules. How to protect your Pages | 00:44:00 | ||
| 4. How to Check if Facebook Shared your Data with Cambridge Analytica | 00:02:00 | ||
| Google Adwords | |||
| 1. Google Adwords for your Business | 00:02:00 | ||
| 2. How Google Adwords works | 00:03:00 | ||
| 3. Examples of Google Adwords Ads that we are Creating | 00:04:00 | ||
| 4. Setting up your Adwords Account | 00:07:00 | ||
| 5. Exploring the Adwords Interface | 00:05:00 | ||
| 6. Finding the Best Keywords for your Business with Keyword Planner | 00:11:00 | ||
| 7. Creating a Google Adwords Search Campaign | 00:06:00 | ||
| 8. Selecting your Audience | 00:04:00 | ||
| 9. Choosing your Bid Settings | 00:04:00 | ||
| 10. Creating an Ad Group and Adding Keywords | 00:04:00 | ||
| 11. Finalizing your Google Adwords Ad | 00:06:00 | ||
| 12. Managing your Campaign and Analytics | 00:03:00 | ||
| 13. Creating a YouTube Ad with Google Adwords | 00:10:00 | ||
| 14. Your Next Steps… | 00:01:00 | ||
| Google Analytics | |||
| 1. Set Up Google Analytics | 00:06:00 | ||
| 2. Navigating the Google Analytics Dashboard | 00:07:00 | ||
| 3. Know Your Audience Better with Analytics | 00:06:00 | ||
| 4. User Acquisition and Behavior Flow | 00:13:00 | ||
| 5. See Where Visitors Click on Your Website | 00:05:00 | ||
| 6. User Behavior and Site Speed | 00:04:00 | ||
| 7. Setting Up Goals with Google Analytics | 00:03:00 | ||
| Twitter (Social Media Marketing) | |||
| 1. Why Twitter and How it can Help your Business | 00:02:00 | ||
| 2. Choosing the Best Username | 00:06:00 | ||
| 3. 4 Tips to Choose Your Twitter Handle | 00:02:00 | ||
| 4. Creating your Twitter account | 00:05:00 | ||
| 5. Creating an Outstanding Twitter Profile Page | 00:04:00 | ||
| 6. Adding your Profile and Header Photo | 00:10:00 | ||
| 7. Writing an Optimized Twitter Bio | 00:11:00 | ||
| 9. Pin the Most Important Tweet for Your Audience | 00:06:00 | ||
| 10. Connecting with Other Influencers | 00:06:00 | ||
| 11. Twitter Hashtags | 00:06:00 | ||
| 12. Case Study – Growing Your Twitter presence with Jooicer | 00:09:00 | ||
| 13. Adding Twitter buttons to your Website | 00:10:00 | ||
| 14. Adding Twitter Widgets to your Website | 00:07:00 | ||
| 15. Twitter Advertising – Creating your Ads Account | 00:10:00 | ||
| 16. Twitter Advertising – Adding your Payment Method | 00:01:00 | ||
| 17. Twitter Advertising – Creating other Twitter Ads | 00:02:00 | ||
| 18. Twitter Advertising – Promoting a Tweet | 00:02:00 | ||
| Instagram (Social Media Marketing) | |||
| 1. Why Instagram and How it can Help your Business | 00:04:00 | ||
| 2. Instagram for Business – What’s our Strategy | 00:04:00 | ||
| 3. Create an Instagram for Business Profile | 00:04:00 | ||
| 4. #1 Building a Killer Instagram Profile | 00:03:00 | ||
| 5. #2 Building a Killer Instagram Profile | 00:04:00 | ||
| 6. #3 Building a Killer Instagram Profile | 00:05:00 | ||
| 7. #4 Building a Killer Instagram Profile | 00:02:00 | ||
| 8. Accessing the Ads Manager | 00:03:00 | ||
| 9. Creating your First Instagram Ad | 00:04:00 | ||
| 10. Creating your Instagram Ad inside the App | 00:08:00 | ||
| 12. Important Tips to have a successful Ad campaign | 00:05:00 | ||
| 13. #1 Mistakes People Make on Instagram | 00:02:00 | ||
| 14. #2 Mistakes People Make on Instagram | 00:01:00 | ||
| 15. #3 Mistakes People Make on Instagram | 00:02:00 | ||
| 16. #4 Mistakes People Make on Instagram | 00:01:00 | ||
| 17. #5 Mistakes People Make on Instagram | 00:01:00 | ||
| 18. #6 Mistakes People Make on Instagram | 00:01:00 | ||
| 19. Tools to Create Viral Instagram Photos | 00:04:00 | ||
| 20. Create Viral Instagram Photos | 00:13:00 | ||
| 21. Adding Your Logo or Website to your Instagram Photos | 00:05:00 | ||
| 22. Instagram Live Video | 00:04:00 | ||
| Pinterest (Social Media Marketing) | |||
| 1. Why Pinterest and How it can help your Business | 00:03:00 | ||
| 2. Opening a Pinterest Business Account | 00:03:00 | ||
| 3. Linking Pinterest with Your Website and Getting a Verified Account | 00:05:00 | ||
| 4. Linking Pinterest with Other Social Media Platforms | 00:02:00 | ||
| 5. Optimizing your Pinterest Profile | 00:09:00 | ||
| 6. Creating Boards | 00:09:00 | ||
| 8. Using Secret Boards | 00:03:00 | ||
| 9. The Powerful Pinterest Notification | 00:01:00 | ||
| 10. Adding Pinterest Chrome Extension | 00:03:00 | ||
| 11. Adding Pinterest to Your Website | 00:14:00 | ||
| Pinterest Ads – Getting started | 00:03:00 | ||
| Pinterest Ads Panel Overview | 00:03:00 | ||
| Pinterest Ads – Creating a Campaign | 00:13:00 | ||
| Pinterest Ads – Creating Pinterest Ads Fast | 00:03:00 | ||
| Pinterest Ads – Analytics | 00:02:00 | ||
| LinkedIn (Social Media Marketing) | |||
| Welcome to LinkedIn Marketing | 00:00:00 | ||
| Setting up your LinkedIn Profile | 00:00:00 | ||
| Adding Experience, Skills, Accomplishments to your Profile | 00:00:00 | ||
| Adding a professional Background photo | 00:04:00 | ||
| Adding Media (videophotos) to your LinkedIn Profile | 00:00:00 | ||
| Changing your LinkedIn URL | 00:04:00 | ||
| Adding your Website to LinkedIn | 00:06:00 | ||
| Creating Shareable content on LinkedIn | 00:04:00 | ||
| Case Study LinkedIn Company Page Examples | 00:00:00 | ||
| Creating a LinkedIn Company Page | 00:02:00 | ||
| Managing your LinkedIn Company Page | 00:07:00 | ||
| Publishing content in your LinkedIn Company Page | 00:00:00 | ||
| Getting $50 Bonus in Ads Credits | 00:00:00 | ||
| LinkedIn Ads Introduction | 00:03:00 | ||
| Creating a linkedIn Sponsored Content Ad. | 00:12:00 | ||
| Waiting for LinkedIn Ad approval | 00:01:00 | ||
| Creating a LinkedIn Text Ads Campaign | 00:07:00 | ||
| Creating a LinkedIn Sponsored InMail Campaign | 00:00:00 | ||
| Quick view at the Campaign Manager | 00:00:00 | ||
| Periscope (Social Media Marketing) | |||
| What is Periscope | 00:01:00 | ||
| Creating Your Periscope Account | 00:07:00 | ||
| Using your Description as Marketing tool | 00:04:00 | ||
| Using Periscope like a Pro | 00:11:00 | ||
| Live Scope Stats | 00:04:00 | ||
| How Often to Periscope | 00:04:00 | ||
| Ideal Periscope session length | 00:03:00 | ||
| Using Powerful titles in your scopes | 00:02:00 | ||
| Getting feedback from your Audience | 00:04:00 | ||
| Using your scopes in other Channels | 00:06:00 | ||
| Optional equipment that will make your scopes looks professional | 00:05:00 | ||
| Social Media Live Streaming | |||
| Using Different Social Media Streaming to Grow your Business | 00:02:00 | ||
| Basic Equipment for Social Media Streaming | 00:09:00 | ||
| Planning an irresistible Live Streaming Session | 00:10:00 | ||
| Facebook Live Basics | 00:05:00 | ||
| Running a Facebook Live Session from your Smartphone | 00:07:00 | ||
| Sharing our Facebook Live Sessions | 00:03:00 | ||
| 3 ways to Reuse your Facebook Live Session for Ads or Posts | 00:05:00 | ||
| YouTube Live Basics | 00:02:00 | ||
| Running a YouTube Live From your Smartphone | 00:05:00 | ||
| Instagram Live | 00:03:00 | ||
| Periscope Live | 00:03:00 | ||
| Introduction to OBS Broadcaster Software | 00:03:00 | ||
| Setting up your OBS Software | 00:11:00 | ||
| Using OBS Studio Mode | 00:05:00 | ||
| Facebook Live Streaming with OBS | 00:12:00 | ||
| YouTube Live Streaming with OBS | 00:07:00 | ||
| Simultaneous Streaming to Facebook, YouTube and Periscope | 00:16:00 | ||
| Other awesome software for Live Streaming | 00:08:00 | ||
| Podcasting | |||
| Why Podcasting | 00:03:00 | ||
| Podcasting Tools | 00:07:00 | ||
| Podcast Hosting with Libsyn | 00:07:00 | ||
| Adding Tags to Your MP3 with ID3 Editor | 00:03:00 | ||
| Getting Your Podcast on iTunes | 00:02:00 | ||
| Validate Your Podcast Feed | 00:01:00 | ||
| Outsourcing Your Podcast Work | 00:02:00 | ||
| Quora | |||
| Why Quora | 00:03:00 | ||
| Find the Right Questions, and Optimize Your Answer | 00:03:00 | ||
| Conclusion | |||
| Thank You | 00:02:00 | ||
| LIVE Q&A Replays | |||
| Live Q&A 1 | 01:10:00 | ||
| Live Q&A 2 | 01:03:00 | ||
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