Name: Digital Marketing Masterclass – 23 Courses in 1
Rating: 5 (10 reviews)

Course Curriculum

Introduction
	Welcome! Let’s Do This!	00:02:00
	Learn Our Digital Marketing System in 10 Minutes	00:09:00
Define Your Business & Target Audience
	Define Your Purpose	00:04:00
	Case Study 3 Brand’s Purpose	00:05:00
	Position Your Brand	00:04:00
	Case Study Amazon and Harley Davidson Positioning Statements	00:03:00
	Unique Selling Proposition	00:06:00
	Personality What’s Yours	00:02:00
	Case Study 3+ Brands Show Their Personality	00:07:00
	Find Your Audience	00:05:00
	Validate Your Business Idea	00:09:00
Brand Identity
	Branding Basics	00:02:00
	Case Study 3 Companies with Great ‘Brand’ Strategies	00:05:00
	Tools for Creating Graphics	00:08:00
	Quick Canva Tutorial	00:11:00
	Quick Photoshop Tutorial	00:26:00
Websites
	1. Website Tools & Why I Use WordPress	00:04:00
	3. Choose Your Domain Name	00:05:00
	4. Intro to the WordPress Course Lessons	00:01:00
	5. Purchase Hosting and Install WordPress	00:06:00
	6. Navigating WordPress	00:06:00
	7. Install a New Theme	00:07:00
	8. Add a Static Home Page	00:04:00
	9. Editing a Page & Change the Site Title	00:17:00
	10. Add and Edit a Menu	00:06:00
	11. Publishing Your Website	00:02:00
	12. Writing a New Post & Organizing Your Blog	00:09:00
	13. Blog Page Design – Excerpts vs. Full Content	00:01:00
	14. Adding a Video to Your Website	00:04:00
	15. Customize the Sidebar	00:05:00
	16. Change Your Site Icon	00:02:00
	17. Change Your Site Icon with a Plugin	00:02:00
	18. Make Your Website Responsive and Mobile Friendly	00:03:00
	19. Customize the Footer Information	00:03:00
	20. Find, Install, and Activate Plugins	00:07:00
	21. Backing Up Your Website	00:05:00
	22. Securing Your Site from Attackers	00:05:00
	23. Make Your Site SEO Friendly	00:06:00
	24. Make Your Website Faster	00:05:00
	25. See Google Analytics in WordPress	00:05:00
	26. Block Spam with Akismet	00:03:00
	27. Pretty Link Redirects and Link Shortener	00:03:00
	28. SSL Certificates – Secure & Encrypt User Data	00:05:00
	30. Secure Contact Forms	00:07:00
	31. Add Comments	00:05:00
	32. Free Email Marketing in WordPress	00:11:00
	33. Add Social Sharing Buttons	00:07:00
	34. What Pages Do You Need	00:09:00
	35. Design a Home Page that Works	00:09:00
	36. The Start Here (About Page)	00:06:00
	37. The Resources Page	00:06:00
Email Marketing
	1. Easy Email Marketing Funnels	00:07:00
	2. Email Marketing Tools	00:04:00
	3. Create a Lead Magnet	00:07:00
	5. Add Opt-In Forms to Your Website	00:06:00
	6. Segment and Tag Your Audience	00:05:00
	7. Create Email Sequences	00:13:00
	8. Write Better Email Subject Lines	00:04:00
	Use Reports to Analyze Success	00:07:00
	10. Case Study How Phil Got 100+ New Subscribers in Less Than 1 Week99	00:06:00
Copywriting, Blogging & SEO
	1 Copywriting Basics	00:02:00
	2. A.I.D.A.99	00:06:00
	3 Case Study A Sales Page That Works	00:08:00
	4 9 Commandments of Copywriting	00:07:00
	5. Write Better Headlines99	00:05:00
	6 Write Quality Articles	00:06:00
	7 Improve Your Website’s SEO	00:05:00
YouTube
	1 YouTube Basics	00:07:00
	2 Case Study Phil’s YouTube Sales Funnel	00:05:00
	3 SEO Watch Time vs View Count	00:04:00
	4. YouTube Keyword Research	00:06:00
	5 Start Your YouTube Channel	00:03:00
	6 Design and Add Channel Art	00:07:00
	7. Add Your Channel Description99	00:03:00
	8 Customize Your Channel Layout	00:04:00
	11 Add a YouTube Channel Trailer	00:02:00
	12 Verify Your Channel and More Important Settings	00:07:00
	13 Upload Defaults, Featured Content, and Branding	00:06:00
	14. Uploading a Video Titles, Descriptions, Thumbnails, and Tags	00:12:00
	15 Adding YouTube Cards and End Screens	00:08:00
	16 YouTube Analytics	00:06:00
	17 The Community Tab	00:02:00
	18 Going Live on YouTube	00:04:00
	19 Free Music Library on YouTube	00:02:00
	20 Create a YouTube Ad Promote Your Videos	00:05:00
	21 Spy on Your Competitors with Social Blade	00:04:00
	22 TubeBuddy Tutorial Optimize Your YouTube Experience	00:13:00
Video Marketing
	1. Video Marketing Basics99	00:04:00
	2. Video Equipment for Beginners	00:08:00
	3. Tools to Help Make Your Videos Look Pro	00:04:00
	4. Structure a Video that Sells	00:04:00
	5. Video Production Bootcamp Intro	00:01:00
	6. You Need These Things to Make a Great Video	00:03:00
	7. Create the RIGHT Video for Your Brand	00:03:00
	8. Come Up with a GREAT Video Idea	00:05:00
	9. Plan Your Video	00:04:00
	10. Intro to Equipment	00:02:00
	11. Camera Options	00:06:00
	12. Microphone Options	00:05:00
	13. Lighting Options	00:02:00
	14. Editing Tools	00:02:00
	15. Exposing Your Shot	00:05:00
	16. Compose Your Shot	00:04:00
	17. Filming Yourself	00:01:00
	18. Getting the Right Shot	00:04:00
	19. Choose a Background	00:03:00
	20. Phil’s Office Setup	00:03:00
	21. Shooting with a Smartphone	00:05:00
	22. Choosing the Right Microphone	00:03:00
	23. Record Better Audio in Any Environment	00:01:00
	24. Basic Video Lighting 3-Point Setup	00:07:00
Facebook Groups (Social Media Marketing)
	1. Why Facebook Groups	00:02:00
	2. Start a Facebook Group for Your Audience	00:11:00
	4. Facebook Group Tips Grow an Engaged Audience	00:08:00
	5. Posting Types, Live Streaming to Groups, and Scheduling Posts	00:04:00
Facebook Pages (Social Media Marketing)
	1. Why Facebook Pages are Important for your Business	00:01:00
	3. Creating an Optimized Facebook Page for your Business	00:09:00
	4. Adding Essential Information to your Facebook Page	00:11:00
	5. Selecting your Profile Image	00:05:00
	6. Creating a Professional Facebook Cover Image	00:12:00
	7. Writing a Captivating Description for your Page	00:03:00
	8. Getting your Facebook Page Username & URL	00:03:00
	10. Facebook Page Apps to Increase Fans Engagement	00:08:00
	12. Top 9 Ways to Monetize your Facebook Page	00:12:00
	13. Exploring Publishing tools	00:10:00
	14. Scheduling Posts	00:05:00
	15. Facebook Call-To-Action Button	00:09:00
	16. How to Spy your Competitors on Facebook	00:11:00
	17. How to Guarantee your Fans see All your posts	00:10:00
	18. Exploring Facebook Insights	00:12:00
	19. Promoting your Facebook Page	00:11:00
	20. Four Unlimited sources of Royalty Free Image for your Facebook	00:12:00
	21. Turn ANY image into a clickable Facebook Post	00:05:00
Facebook Ads (Social Media Marketing)
	1. Introduction to Facebook Ads	00:01:00
	2. Introduction to the Facebook Ads Manager	00:06:00
	3. Setting up your Payment account for Ads	00:02:00
	4. Defining your Target Audience	00:12:00
	5. Level 1 – Creating the Ad Post	00:05:00
	6. Level 1 – Boosting Your Post	00:09:00
	7. Level 2 – Creating your Ad in the Ads Manager	00:11:00
	8. Tips to get your Ad approved by Facebook	00:03:00
	9. Analyzing the Results	00:11:00
Facebook Retargeting (Social Media Marketing)
	1. What is Facebook Retargeting and Why is Important for you	00:05:00
	2. Creating a Facebook Pixel	00:05:00
	3. Installing the Pixel in WordPress	00:05:00
	4. Installing the Pixel in other websites (non-WordPress)	00:02:00
	6. Testing the Facebook Pixel	00:04:00
	7. Creating your Audience with the Facebook Pixel	00:04:00
	8. Facebook Pixel Advanced Audience Creation	00:14:00
	9. Message Your Audience is too small	00:02:00
	10. Creating a Facebook Ad with the Pixel Audience	00:11:00
Facebook For Local Business - (Social Media Marketing)
	1. How Facebook Ads Can Help your Local Business to Grow	00:06:00
	2. This is the Plan for your Local Business	00:08:00
	3. Reaching people around your business	00:10:00
	4. Creating your Local Business Facebook Ad	00:10:00
Facebook Marketing - Student Q&A
	1. How to Optimize Your Audience Detailed Targeting on Facebook Ads	00:05:00
	2. How to Use Tags to Reach more people on Social Media	00:05:00
	3. Breaking News! Facebook is changing the rules. How to protect your Pages	00:44:00
	4. How to Check if Facebook Shared your Data with Cambridge Analytica	00:02:00
Google Adwords
	1. Google Adwords for your Business	00:02:00
	2. How Google Adwords works	00:03:00
	3. Examples of Google Adwords Ads that we are Creating	00:04:00
	4. Setting up your Adwords Account	00:07:00
	5. Exploring the Adwords Interface	00:05:00
	6. Finding the Best Keywords for your Business with Keyword Planner	00:11:00
	7. Creating a Google Adwords Search Campaign	00:06:00
	8. Selecting your Audience	00:04:00
	9. Choosing your Bid Settings	00:04:00
	10. Creating an Ad Group and Adding Keywords	00:04:00
	11. Finalizing your Google Adwords Ad	00:06:00
	12. Managing your Campaign and Analytics	00:03:00
	13. Creating a YouTube Ad with Google Adwords	00:10:00
	14. Your Next Steps…	00:01:00
Google Analytics
	1. Set Up Google Analytics	00:06:00
	2. Navigating the Google Analytics Dashboard	00:07:00
	3. Know Your Audience Better with Analytics	00:06:00
	4. User Acquisition and Behavior Flow	00:13:00
	5. See Where Visitors Click on Your Website	00:05:00
	6. User Behavior and Site Speed	00:04:00
	7. Setting Up Goals with Google Analytics	00:03:00
Twitter (Social Media Marketing)
	1. Why Twitter and How it can Help your Business	00:02:00
	2. Choosing the Best Username	00:06:00
	3. 4 Tips to Choose Your Twitter Handle	00:02:00
	4. Creating your Twitter account	00:05:00
	5. Creating an Outstanding Twitter Profile Page	00:04:00
	6. Adding your Profile and Header Photo	00:10:00
	7. Writing an Optimized Twitter Bio	00:11:00
	9. Pin the Most Important Tweet for Your Audience	00:06:00
	10. Connecting with Other Influencers	00:06:00
	11. Twitter Hashtags	00:06:00
	12. Case Study – Growing Your Twitter presence with Jooicer	00:09:00
	13. Adding Twitter buttons to your Website	00:10:00
	14. Adding Twitter Widgets to your Website	00:07:00
	15. Twitter Advertising – Creating your Ads Account	00:10:00
	16. Twitter Advertising – Adding your Payment Method	00:01:00
	17. Twitter Advertising – Creating other Twitter Ads	00:02:00
	18. Twitter Advertising – Promoting a Tweet	00:02:00
Instagram (Social Media Marketing)
	1. Why Instagram and How it can Help your Business	00:04:00
	2. Instagram for Business – What’s our Strategy	00:04:00
	3. Create an Instagram for Business Profile	00:04:00
	4. #1 Building a Killer Instagram Profile	00:03:00
	5. #2 Building a Killer Instagram Profile	00:04:00
	6. #3 Building a Killer Instagram Profile	00:05:00
	7. #4 Building a Killer Instagram Profile	00:02:00
	8. Accessing the Ads Manager	00:03:00
	9. Creating your First Instagram Ad	00:04:00
	10. Creating your Instagram Ad inside the App	00:08:00
	12. Important Tips to have a successful Ad campaign	00:05:00
	13. #1 Mistakes People Make on Instagram	00:02:00
	14. #2 Mistakes People Make on Instagram	00:01:00
	15. #3 Mistakes People Make on Instagram	00:02:00
	16. #4 Mistakes People Make on Instagram	00:01:00
	17. #5 Mistakes People Make on Instagram	00:01:00
	18. #6 Mistakes People Make on Instagram	00:01:00
	19. Tools to Create Viral Instagram Photos	00:04:00
	20. Create Viral Instagram Photos	00:13:00
	21. Adding Your Logo or Website to your Instagram Photos	00:05:00
	22. Instagram Live Video	00:04:00
Pinterest (Social Media Marketing)
	1. Why Pinterest and How it can help your Business	00:03:00
	2. Opening a Pinterest Business Account	00:03:00
	3. Linking Pinterest with Your Website and Getting a Verified Account	00:05:00
	4. Linking Pinterest with Other Social Media Platforms	00:02:00
	5. Optimizing your Pinterest Profile	00:09:00
	6. Creating Boards	00:09:00
	8. Using Secret Boards	00:03:00
	9. The Powerful Pinterest Notification	00:01:00
	10. Adding Pinterest Chrome Extension	00:03:00
	11. Adding Pinterest to Your Website	00:14:00
	Pinterest Ads – Getting started	00:03:00
	Pinterest Ads Panel Overview	00:03:00
	Pinterest Ads – Creating a Campaign	00:13:00
	Pinterest Ads – Creating Pinterest Ads Fast	00:03:00
	Pinterest Ads – Analytics	00:02:00
LinkedIn (Social Media Marketing)
	Welcome to LinkedIn Marketing	00:00:00
	Setting up your LinkedIn Profile	00:00:00
	Adding Experience, Skills, Accomplishments to your Profile	00:00:00
	Adding a professional Background photo	00:04:00
	Adding Media (videophotos) to your LinkedIn Profile	00:00:00
	Changing your LinkedIn URL	00:04:00
	Adding your Website to LinkedIn	00:06:00
	Creating Shareable content on LinkedIn	00:04:00
	Case Study LinkedIn Company Page Examples	00:00:00
	Creating a LinkedIn Company Page	00:02:00
	Managing your LinkedIn Company Page	00:07:00
	Publishing content in your LinkedIn Company Page	00:00:00
	Getting $50 Bonus in Ads Credits	00:00:00
	LinkedIn Ads Introduction	00:03:00
	Creating a linkedIn Sponsored Content Ad.	00:12:00
	Waiting for LinkedIn Ad approval	00:01:00
	Creating a LinkedIn Text Ads Campaign	00:07:00
	Creating a LinkedIn Sponsored InMail Campaign	00:00:00
	Quick view at the Campaign Manager	00:00:00
Periscope (Social Media Marketing)
	What is Periscope	00:01:00
	Creating Your Periscope Account	00:07:00
	Using your Description as Marketing tool	00:04:00
	Using Periscope like a Pro	00:11:00
	Live Scope Stats	00:04:00
	How Often to Periscope	00:04:00
	Ideal Periscope session length	00:03:00
	Using Powerful titles in your scopes	00:02:00
	Getting feedback from your Audience	00:04:00
	Using your scopes in other Channels	00:06:00
	Optional equipment that will make your scopes looks professional	00:05:00
Social Media Live Streaming
	Using Different Social Media Streaming to Grow your Business	00:02:00
	Basic Equipment for Social Media Streaming	00:09:00
	Planning an irresistible Live Streaming Session	00:10:00
	Facebook Live Basics	00:05:00
	Running a Facebook Live Session from your Smartphone	00:07:00
	Sharing our Facebook Live Sessions	00:03:00
	3 ways to Reuse your Facebook Live Session for Ads or Posts	00:05:00
	YouTube Live Basics	00:02:00
	Running a YouTube Live From your Smartphone	00:05:00
	Instagram Live	00:03:00
	Periscope Live	00:03:00
	Introduction to OBS Broadcaster Software	00:03:00
	Setting up your OBS Software	00:11:00
	Using OBS Studio Mode	00:05:00
	Facebook Live Streaming with OBS	00:12:00
	YouTube Live Streaming with OBS	00:07:00
	Simultaneous Streaming to Facebook, YouTube and Periscope	00:16:00
	Other awesome software for Live Streaming	00:08:00
Podcasting
	Why Podcasting	00:03:00
	Podcasting Tools	00:07:00
	Podcast Hosting with Libsyn	00:07:00
	Adding Tags to Your MP3 with ID3 Editor	00:03:00
	Getting Your Podcast on iTunes	00:02:00
	Validate Your Podcast Feed	00:01:00
	Outsourcing Your Podcast Work	00:02:00
Quora
	Why Quora	00:03:00
	Find the Right Questions, and Optimize Your Answer	00:03:00
Conclusion
	Thank You	00:02:00
LIVE Q&A Replays
	Live Q&A 1	01:10:00
	Live Q&A 2	01:03:00