Course Curriculum
Introduction | |||
Welcome! Let’s Do This! | 00:02:00 | ||
Learn Our Digital Marketing System in 10 Minutes | 00:09:00 | ||
Define Your Business & Target Audience | |||
Define Your Purpose | 00:04:00 | ||
Case Study 3 Brand’s Purpose | 00:05:00 | ||
Position Your Brand | 00:04:00 | ||
Case Study Amazon and Harley Davidson Positioning Statements | 00:03:00 | ||
Unique Selling Proposition | 00:06:00 | ||
Personality What’s Yours | 00:02:00 | ||
Case Study 3+ Brands Show Their Personality | 00:07:00 | ||
Find Your Audience | 00:05:00 | ||
Validate Your Business Idea | 00:09:00 | ||
Brand Identity | |||
Branding Basics | 00:02:00 | ||
Case Study 3 Companies with Great ‘Brand’ Strategies | 00:05:00 | ||
Tools for Creating Graphics | 00:08:00 | ||
Quick Canva Tutorial | 00:11:00 | ||
Quick Photoshop Tutorial | 00:26:00 | ||
Websites | |||
1. Website Tools & Why I Use WordPress | 00:04:00 | ||
3. Choose Your Domain Name | 00:05:00 | ||
4. Intro to the WordPress Course Lessons | 00:01:00 | ||
5. Purchase Hosting and Install WordPress | 00:06:00 | ||
6. Navigating WordPress | 00:06:00 | ||
7. Install a New Theme | 00:07:00 | ||
8. Add a Static Home Page | 00:04:00 | ||
9. Editing a Page & Change the Site Title | 00:17:00 | ||
10. Add and Edit a Menu | 00:06:00 | ||
11. Publishing Your Website | 00:02:00 | ||
12. Writing a New Post & Organizing Your Blog | 00:09:00 | ||
13. Blog Page Design – Excerpts vs. Full Content | 00:01:00 | ||
14. Adding a Video to Your Website | 00:04:00 | ||
15. Customize the Sidebar | 00:05:00 | ||
16. Change Your Site Icon | 00:02:00 | ||
17. Change Your Site Icon with a Plugin | 00:02:00 | ||
18. Make Your Website Responsive and Mobile Friendly | 00:03:00 | ||
19. Customize the Footer Information | 00:03:00 | ||
20. Find, Install, and Activate Plugins | 00:07:00 | ||
21. Backing Up Your Website | 00:05:00 | ||
22. Securing Your Site from Attackers | 00:05:00 | ||
23. Make Your Site SEO Friendly | 00:06:00 | ||
24. Make Your Website Faster | 00:05:00 | ||
25. See Google Analytics in WordPress | 00:05:00 | ||
26. Block Spam with Akismet | 00:03:00 | ||
27. Pretty Link Redirects and Link Shortener | 00:03:00 | ||
28. SSL Certificates – Secure & Encrypt User Data | 00:05:00 | ||
30. Secure Contact Forms | 00:07:00 | ||
31. Add Comments | 00:05:00 | ||
32. Free Email Marketing in WordPress | 00:11:00 | ||
33. Add Social Sharing Buttons | 00:07:00 | ||
34. What Pages Do You Need | 00:09:00 | ||
35. Design a Home Page that Works | 00:09:00 | ||
36. The Start Here (About Page) | 00:06:00 | ||
37. The Resources Page | 00:06:00 | ||
Email Marketing | |||
1. Easy Email Marketing Funnels | 00:07:00 | ||
2. Email Marketing Tools | 00:04:00 | ||
3. Create a Lead Magnet | 00:07:00 | ||
5. Add Opt-In Forms to Your Website | 00:06:00 | ||
6. Segment and Tag Your Audience | 00:05:00 | ||
7. Create Email Sequences | 00:13:00 | ||
8. Write Better Email Subject Lines | 00:04:00 | ||
Use Reports to Analyze Success | 00:07:00 | ||
10. Case Study How Phil Got 100+ New Subscribers in Less Than 1 Week99 | 00:06:00 | ||
Copywriting, Blogging & SEO | |||
1 Copywriting Basics | 00:02:00 | ||
2. A.I.D.A.99 | 00:06:00 | ||
3 Case Study A Sales Page That Works | 00:08:00 | ||
4 9 Commandments of Copywriting | 00:07:00 | ||
5. Write Better Headlines99 | 00:05:00 | ||
6 Write Quality Articles | 00:06:00 | ||
7 Improve Your Website’s SEO | 00:05:00 | ||
YouTube | |||
1 YouTube Basics | 00:07:00 | ||
2 Case Study Phil’s YouTube Sales Funnel | 00:05:00 | ||
3 SEO Watch Time vs View Count | 00:04:00 | ||
4. YouTube Keyword Research | 00:06:00 | ||
5 Start Your YouTube Channel | 00:03:00 | ||
6 Design and Add Channel Art | 00:07:00 | ||
7. Add Your Channel Description99 | 00:03:00 | ||
8 Customize Your Channel Layout | 00:04:00 | ||
11 Add a YouTube Channel Trailer | 00:02:00 | ||
12 Verify Your Channel and More Important Settings | 00:07:00 | ||
13 Upload Defaults, Featured Content, and Branding | 00:06:00 | ||
14. Uploading a Video Titles, Descriptions, Thumbnails, and Tags | 00:12:00 | ||
15 Adding YouTube Cards and End Screens | 00:08:00 | ||
16 YouTube Analytics | 00:06:00 | ||
17 The Community Tab | 00:02:00 | ||
18 Going Live on YouTube | 00:04:00 | ||
19 Free Music Library on YouTube | 00:02:00 | ||
20 Create a YouTube Ad Promote Your Videos | 00:05:00 | ||
21 Spy on Your Competitors with Social Blade | 00:04:00 | ||
22 TubeBuddy Tutorial Optimize Your YouTube Experience | 00:13:00 | ||
Video Marketing | |||
1. Video Marketing Basics99 | 00:04:00 | ||
2. Video Equipment for Beginners | 00:08:00 | ||
3. Tools to Help Make Your Videos Look Pro | 00:04:00 | ||
4. Structure a Video that Sells | 00:04:00 | ||
5. Video Production Bootcamp Intro | 00:01:00 | ||
6. You Need These Things to Make a Great Video | 00:03:00 | ||
7. Create the RIGHT Video for Your Brand | 00:03:00 | ||
8. Come Up with a GREAT Video Idea | 00:05:00 | ||
9. Plan Your Video | 00:04:00 | ||
10. Intro to Equipment | 00:02:00 | ||
11. Camera Options | 00:06:00 | ||
12. Microphone Options | 00:05:00 | ||
13. Lighting Options | 00:02:00 | ||
14. Editing Tools | 00:02:00 | ||
15. Exposing Your Shot | 00:05:00 | ||
16. Compose Your Shot | 00:04:00 | ||
17. Filming Yourself | 00:01:00 | ||
18. Getting the Right Shot | 00:04:00 | ||
19. Choose a Background | 00:03:00 | ||
20. Phil’s Office Setup | 00:03:00 | ||
21. Shooting with a Smartphone | 00:05:00 | ||
22. Choosing the Right Microphone | 00:03:00 | ||
23. Record Better Audio in Any Environment | 00:01:00 | ||
24. Basic Video Lighting 3-Point Setup | 00:07:00 | ||
Facebook Groups (Social Media Marketing) | |||
1. Why Facebook Groups | 00:02:00 | ||
2. Start a Facebook Group for Your Audience | 00:11:00 | ||
4. Facebook Group Tips Grow an Engaged Audience | 00:08:00 | ||
5. Posting Types, Live Streaming to Groups, and Scheduling Posts | 00:04:00 | ||
Facebook Pages (Social Media Marketing) | |||
1. Why Facebook Pages are Important for your Business | 00:01:00 | ||
3. Creating an Optimized Facebook Page for your Business | 00:09:00 | ||
4. Adding Essential Information to your Facebook Page | 00:11:00 | ||
5. Selecting your Profile Image | 00:05:00 | ||
6. Creating a Professional Facebook Cover Image | 00:12:00 | ||
7. Writing a Captivating Description for your Page | 00:03:00 | ||
8. Getting your Facebook Page Username & URL | 00:03:00 | ||
10. Facebook Page Apps to Increase Fans Engagement | 00:08:00 | ||
12. Top 9 Ways to Monetize your Facebook Page | 00:12:00 | ||
13. Exploring Publishing tools | 00:10:00 | ||
14. Scheduling Posts | 00:05:00 | ||
15. Facebook Call-To-Action Button | 00:09:00 | ||
16. How to Spy your Competitors on Facebook | 00:11:00 | ||
17. How to Guarantee your Fans see All your posts | 00:10:00 | ||
18. Exploring Facebook Insights | 00:12:00 | ||
19. Promoting your Facebook Page | 00:11:00 | ||
20. Four Unlimited sources of Royalty Free Image for your Facebook | 00:12:00 | ||
21. Turn ANY image into a clickable Facebook Post | 00:05:00 | ||
Facebook Ads (Social Media Marketing) | |||
1. Introduction to Facebook Ads | 00:01:00 | ||
2. Introduction to the Facebook Ads Manager | 00:06:00 | ||
3. Setting up your Payment account for Ads | 00:02:00 | ||
4. Defining your Target Audience | 00:12:00 | ||
5. Level 1 – Creating the Ad Post | 00:05:00 | ||
6. Level 1 – Boosting Your Post | 00:09:00 | ||
7. Level 2 – Creating your Ad in the Ads Manager | 00:11:00 | ||
8. Tips to get your Ad approved by Facebook | 00:03:00 | ||
9. Analyzing the Results | 00:11:00 | ||
Facebook Retargeting (Social Media Marketing) | |||
1. What is Facebook Retargeting and Why is Important for you | 00:05:00 | ||
2. Creating a Facebook Pixel | 00:05:00 | ||
3. Installing the Pixel in WordPress | 00:05:00 | ||
4. Installing the Pixel in other websites (non-WordPress) | 00:02:00 | ||
6. Testing the Facebook Pixel | 00:04:00 | ||
7. Creating your Audience with the Facebook Pixel | 00:04:00 | ||
8. Facebook Pixel Advanced Audience Creation | 00:14:00 | ||
9. Message Your Audience is too small | 00:02:00 | ||
10. Creating a Facebook Ad with the Pixel Audience | 00:11:00 | ||
Facebook For Local Business - (Social Media Marketing) | |||
1. How Facebook Ads Can Help your Local Business to Grow | 00:06:00 | ||
2. This is the Plan for your Local Business | 00:08:00 | ||
3. Reaching people around your business | 00:10:00 | ||
4. Creating your Local Business Facebook Ad | 00:10:00 | ||
Facebook Marketing - Student Q&A | |||
1. How to Optimize Your Audience Detailed Targeting on Facebook Ads | 00:05:00 | ||
2. How to Use Tags to Reach more people on Social Media | 00:05:00 | ||
3. Breaking News! Facebook is changing the rules. How to protect your Pages | 00:44:00 | ||
4. How to Check if Facebook Shared your Data with Cambridge Analytica | 00:02:00 | ||
Google Adwords | |||
1. Google Adwords for your Business | 00:02:00 | ||
2. How Google Adwords works | 00:03:00 | ||
3. Examples of Google Adwords Ads that we are Creating | 00:04:00 | ||
4. Setting up your Adwords Account | 00:07:00 | ||
5. Exploring the Adwords Interface | 00:05:00 | ||
6. Finding the Best Keywords for your Business with Keyword Planner | 00:11:00 | ||
7. Creating a Google Adwords Search Campaign | 00:06:00 | ||
8. Selecting your Audience | 00:04:00 | ||
9. Choosing your Bid Settings | 00:04:00 | ||
10. Creating an Ad Group and Adding Keywords | 00:04:00 | ||
11. Finalizing your Google Adwords Ad | 00:06:00 | ||
12. Managing your Campaign and Analytics | 00:03:00 | ||
13. Creating a YouTube Ad with Google Adwords | 00:10:00 | ||
14. Your Next Steps… | 00:01:00 | ||
Google Analytics | |||
1. Set Up Google Analytics | 00:06:00 | ||
2. Navigating the Google Analytics Dashboard | 00:07:00 | ||
3. Know Your Audience Better with Analytics | 00:06:00 | ||
4. User Acquisition and Behavior Flow | 00:13:00 | ||
5. See Where Visitors Click on Your Website | 00:05:00 | ||
6. User Behavior and Site Speed | 00:04:00 | ||
7. Setting Up Goals with Google Analytics | 00:03:00 | ||
Twitter (Social Media Marketing) | |||
1. Why Twitter and How it can Help your Business | 00:02:00 | ||
2. Choosing the Best Username | 00:06:00 | ||
3. 4 Tips to Choose Your Twitter Handle | 00:02:00 | ||
4. Creating your Twitter account | 00:05:00 | ||
5. Creating an Outstanding Twitter Profile Page | 00:04:00 | ||
6. Adding your Profile and Header Photo | 00:10:00 | ||
7. Writing an Optimized Twitter Bio | 00:11:00 | ||
9. Pin the Most Important Tweet for Your Audience | 00:06:00 | ||
10. Connecting with Other Influencers | 00:06:00 | ||
11. Twitter Hashtags | 00:06:00 | ||
12. Case Study – Growing Your Twitter presence with Jooicer | 00:09:00 | ||
13. Adding Twitter buttons to your Website | 00:10:00 | ||
14. Adding Twitter Widgets to your Website | 00:07:00 | ||
15. Twitter Advertising – Creating your Ads Account | 00:10:00 | ||
16. Twitter Advertising – Adding your Payment Method | 00:01:00 | ||
17. Twitter Advertising – Creating other Twitter Ads | 00:02:00 | ||
18. Twitter Advertising – Promoting a Tweet | 00:02:00 | ||
Instagram (Social Media Marketing) | |||
1. Why Instagram and How it can Help your Business | 00:04:00 | ||
2. Instagram for Business – What’s our Strategy | 00:04:00 | ||
3. Create an Instagram for Business Profile | 00:04:00 | ||
4. #1 Building a Killer Instagram Profile | 00:03:00 | ||
5. #2 Building a Killer Instagram Profile | 00:04:00 | ||
6. #3 Building a Killer Instagram Profile | 00:05:00 | ||
7. #4 Building a Killer Instagram Profile | 00:02:00 | ||
8. Accessing the Ads Manager | 00:03:00 | ||
9. Creating your First Instagram Ad | 00:04:00 | ||
10. Creating your Instagram Ad inside the App | 00:08:00 | ||
12. Important Tips to have a successful Ad campaign | 00:05:00 | ||
13. #1 Mistakes People Make on Instagram | 00:02:00 | ||
14. #2 Mistakes People Make on Instagram | 00:01:00 | ||
15. #3 Mistakes People Make on Instagram | 00:02:00 | ||
16. #4 Mistakes People Make on Instagram | 00:01:00 | ||
17. #5 Mistakes People Make on Instagram | 00:01:00 | ||
18. #6 Mistakes People Make on Instagram | 00:01:00 | ||
19. Tools to Create Viral Instagram Photos | 00:04:00 | ||
20. Create Viral Instagram Photos | 00:13:00 | ||
21. Adding Your Logo or Website to your Instagram Photos | 00:05:00 | ||
22. Instagram Live Video | 00:04:00 | ||
Pinterest (Social Media Marketing) | |||
1. Why Pinterest and How it can help your Business | 00:03:00 | ||
2. Opening a Pinterest Business Account | 00:03:00 | ||
3. Linking Pinterest with Your Website and Getting a Verified Account | 00:05:00 | ||
4. Linking Pinterest with Other Social Media Platforms | 00:02:00 | ||
5. Optimizing your Pinterest Profile | 00:09:00 | ||
6. Creating Boards | 00:09:00 | ||
8. Using Secret Boards | 00:03:00 | ||
9. The Powerful Pinterest Notification | 00:01:00 | ||
10. Adding Pinterest Chrome Extension | 00:03:00 | ||
11. Adding Pinterest to Your Website | 00:14:00 | ||
Pinterest Ads – Getting started | 00:03:00 | ||
Pinterest Ads Panel Overview | 00:03:00 | ||
Pinterest Ads – Creating a Campaign | 00:13:00 | ||
Pinterest Ads – Creating Pinterest Ads Fast | 00:03:00 | ||
Pinterest Ads – Analytics | 00:02:00 | ||
LinkedIn (Social Media Marketing) | |||
Welcome to LinkedIn Marketing | 00:00:00 | ||
Setting up your LinkedIn Profile | 00:00:00 | ||
Adding Experience, Skills, Accomplishments to your Profile | 00:00:00 | ||
Adding a professional Background photo | 00:04:00 | ||
Adding Media (videophotos) to your LinkedIn Profile | 00:00:00 | ||
Changing your LinkedIn URL | 00:04:00 | ||
Adding your Website to LinkedIn | 00:06:00 | ||
Creating Shareable content on LinkedIn | 00:04:00 | ||
Case Study LinkedIn Company Page Examples | 00:00:00 | ||
Creating a LinkedIn Company Page | 00:02:00 | ||
Managing your LinkedIn Company Page | 00:07:00 | ||
Publishing content in your LinkedIn Company Page | 00:00:00 | ||
Getting $50 Bonus in Ads Credits | 00:00:00 | ||
LinkedIn Ads Introduction | 00:03:00 | ||
Creating a linkedIn Sponsored Content Ad. | 00:12:00 | ||
Waiting for LinkedIn Ad approval | 00:01:00 | ||
Creating a LinkedIn Text Ads Campaign | 00:07:00 | ||
Creating a LinkedIn Sponsored InMail Campaign | 00:00:00 | ||
Quick view at the Campaign Manager | 00:00:00 | ||
Periscope (Social Media Marketing) | |||
What is Periscope | 00:01:00 | ||
Creating Your Periscope Account | 00:07:00 | ||
Using your Description as Marketing tool | 00:04:00 | ||
Using Periscope like a Pro | 00:11:00 | ||
Live Scope Stats | 00:04:00 | ||
How Often to Periscope | 00:04:00 | ||
Ideal Periscope session length | 00:03:00 | ||
Using Powerful titles in your scopes | 00:02:00 | ||
Getting feedback from your Audience | 00:04:00 | ||
Using your scopes in other Channels | 00:06:00 | ||
Optional equipment that will make your scopes looks professional | 00:05:00 | ||
Social Media Live Streaming | |||
Using Different Social Media Streaming to Grow your Business | 00:02:00 | ||
Basic Equipment for Social Media Streaming | 00:09:00 | ||
Planning an irresistible Live Streaming Session | 00:10:00 | ||
Facebook Live Basics | 00:05:00 | ||
Running a Facebook Live Session from your Smartphone | 00:07:00 | ||
Sharing our Facebook Live Sessions | 00:03:00 | ||
3 ways to Reuse your Facebook Live Session for Ads or Posts | 00:05:00 | ||
YouTube Live Basics | 00:02:00 | ||
Running a YouTube Live From your Smartphone | 00:05:00 | ||
Instagram Live | 00:03:00 | ||
Periscope Live | 00:03:00 | ||
Introduction to OBS Broadcaster Software | 00:03:00 | ||
Setting up your OBS Software | 00:11:00 | ||
Using OBS Studio Mode | 00:05:00 | ||
Facebook Live Streaming with OBS | 00:12:00 | ||
YouTube Live Streaming with OBS | 00:07:00 | ||
Simultaneous Streaming to Facebook, YouTube and Periscope | 00:16:00 | ||
Other awesome software for Live Streaming | 00:08:00 | ||
Podcasting | |||
Why Podcasting | 00:03:00 | ||
Podcasting Tools | 00:07:00 | ||
Podcast Hosting with Libsyn | 00:07:00 | ||
Adding Tags to Your MP3 with ID3 Editor | 00:03:00 | ||
Getting Your Podcast on iTunes | 00:02:00 | ||
Validate Your Podcast Feed | 00:01:00 | ||
Outsourcing Your Podcast Work | 00:02:00 | ||
Quora | |||
Why Quora | 00:03:00 | ||
Find the Right Questions, and Optimize Your Answer | 00:03:00 | ||
Conclusion | |||
Thank You | 00:02:00 | ||
LIVE Q&A Replays | |||
Live Q&A 1 | 01:10:00 | ||
Live Q&A 2 | 01:03:00 |
Instructors
149 STUDENTS ENROLLED