Description:

SEO or Search Engine Optimization is an essential part of marketing strategy. This strategy is used to ensure your business or organization’s position in the digital market. Through this course, you will learn both SEO and digital marketing. If you learn about SEO, you will also learn how to optimize your digital marketing strategies to put your business on top of the online community. So what are you waiting for? Start your digital marketing journey now and be more successful.

Who is the course for?

  • Employees of the business industry and other businessmen who want to learn how to become profitable through Digital Marketing.
  • People who have an interest in Digital Marketing and how to effectively communicate with their potential clients.

Entry Requirement:

  • This course is available to all learners, of all academic backgrounds.
  • Learners should be aged 16 or over to undertake the qualification.
  • Good understanding of English language, numeracy and ICT are required to attend this course.

Assessment:  

  • At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful.
  • Before sitting for your final exam, you will have the opportunity to test your proficiency with a mock exam.

Certification:

  • After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy at the cost of £39 or in PDF format at the cost of £24.
  • PDF certificate’s turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days.

Why choose us?

  • Affordable, engaging & high-quality e-learning study materials;
  • Tutorial videos/materials from the industry leading experts;
  • Study in a user-friendly, advanced online learning platform;
  • Efficient exam systems for the assessment and instant result;
  • The UK & internationally recognised accredited qualification;
  • Access to course content on mobile, tablet or desktop from anywhere anytime;
  • The benefit of applying for NUS Extra Discount Card;
  • 24/7 student support via email.

Career Path:

The Diploma in SEO and Digital Marketing course will be very beneficial and helpful, especially to the following careers:

  • Businessman
  • Marketing and Promotions Specialist
  • Marketing Manager
  • Product Creator
  • Sales Manager
  • Sales and Promotions Specialist
  • Top Executive.

Course Curriculum

SEO Basics
What Is Search Engine Optimization? 01:00:00
Search Engines That Use SEO 01:00:00
Using SEO In Website Text 01:00:00
Using SEO For Google Ads 01:00:00
Using SEO For Article Marketing 01:00:00
Using SEO In Press Releases 00:30:00
Using Longtail Keywords 00:30:00
Using Google To Discover The Best Keywords 00:30:00
SEO For Video Ads 00:30:00
SEO In Photos 00:30:00
Blogging With SEO Marketing 01:00:00
Using A SEO Company 01:00:00
SEO Techniques
Introduction to SEO 00:30:00
Improve Engagement to Improve Rankings 01:00:00
Make Your Existing Pages Longer 00:30:00
Focus on YouTube SEO 00:30:00
Improve Site Speed 00:30:00
Focus on Topics Instead of Keywords 00:30:00
Build Backlinks 00:15:00
Reporting and Analytics 00:30:00
Technical Optimization 00:30:00
Local SEO and Listings 00:30:00
Guest posting 00:30:00
Effective Seo Tools 01:00:00
Digital Marketing
Sales and Marketing 00:30:00
How Internet Marketing Works 01:00:00
How To Make Money With Internet Marketing 01:00:00
What is Affiliate Marketing 00:30:00
Competition in Internet Marketing 00:30:00
Researching in Internet Marketing 01:00:00
Desperate Niches 00:30:00
Profitable Niches 00:30:00
Clickbank 00:30:00
What is Traffic? 00:30:00
Traffic vs. Relevance 00:30:00
Article Marketing 01:00:00
Paid forms of Traffic – 1 01:00:00
Paid forms of Traffic – 2 01:00:00
Search Engine Optimization 00:30:00
Search Engine Optimization 2 00:30:00
Best SEO Practice 02:00:00
Blogs – WordPress 01:00:00
Blogs – WordPress II 03:00:00
Email Marketing I 00:30:00
Email Marketing II 01:00:00
Internet Marketing Strategy I 01:00:00
Your own website vs free options online I 00:30:00
Your own website vs free options online II 01:00:00
Email Marketing
Introduction to Email Marketing 00:30:00
Using Email Marketing Software 00:30:00
Building Email Lists by Quantity 00:30:00
Building Email Lists by Quality 00:30:00
Crafting an Email 01:00:00
Analyzing and Tracking Your Email Marketing Strategy 00:30:00
Facebook Marketing Basics
Introduction to Facebook 00:15:00
Why You Should Care 00:15:00
Setting up a Facebook Page 00:30:00
How to Get More Likes for Your Facebook Page 00:30:00
Facebook Advertising 00:30:00
How Much Does Facebook Advertising Cost? 00:30:00
Marketing on Facebook 01:00:00
Create a Content Calendar 00:15:00
Understanding Edge Rank & the Art of Engagement 00:15:00
Twitter Marketing
TWITTER FOR BUSINESS 00:15:00
TOP TWITTER TIPS 00:15:00
TWITTER IS 00:15:00
BUSINESS TERMS 00:15:00
WHY USE TWITTER FOR MARKETING 00:15:00
TWITTER MARKETING BASICS 01:00:00
TWITTER METRICS 00:30:00
YOUR BIO 00:15:00
WHEN TO TWEET 00:15:00
BUILDING YOUR COMMUNITY 00:15:00
GENERATING LEADS 00:15:00
REAL-TIME TWITTER MARKETING 00:15:00
ENGAGEMENT 00:15:00
TWETIQUETTE (TWEETING ETIQUETTE) 00:15:00
Pinterest Social Marketing
Introduction 00:30:00
How to Use Pinterest 01:00:00
How to Win the Hearts of the Target Audience on Pinterest 01:00:00
Understanding Pinterest Etiquette 00:30:00
Marketing Strategies to Build Your Brand and Your Followers 02:00:00
Monetizing Pinterest through Market Hunting 01:00:00
Pinterest Tools to Use in Your Marketing Arsenal 00:15:00
Conclusion 00:15:00
Google Adwords
Benefits of online advertising and AdWords 00:30:00
Choosing a campaign type 00:30:00
Measure your results 00:30:00
Blogging
Introduction 01:00:00
The Anatomy Of A Profitable Blog 02:00:00
Quick & Easy Optimization 00:30:00
Extending Your Blog’s Functionality 00:15:00
Turbocharged Profit Strategies 01:00:00
Recommended Reading
Successful Search Engine Marketing 00:00:00
Digital Marketing Handbook 00:00:00
Mock Exam
Mock Exam- Diploma in SEO and Digital Marketing 00:30:00
Final Exam
Final Exam- Diploma in SEO and Digital Marketing 00:30:00

Course Reviews

3

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2 ratings
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  • 4 stars1
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  • 1 stars0
  1. SEO and Digital Marketing

    4

    Great source of information and expanding on ones knowledge – Some of the information was a little outdated and would be five-stars if courses were up to date. “Exam” needs reviewing for it’s grammar and question, but apart from that It was a great course. Highly recommended if you have the spare time to learn something new.

  2. Copy + pasted information, repeats & contradicts itself several times, largely bulked out with fluff & things like "how to set up a twitter"

    2

    The first module was relatively useful, after which it descended into teaching everyone how to suck eggs.

    Spelling & grammar mistakes all over the material, and particularly the tests which were a complete mess.
    One answer in the test required me to say “PRICELESS INFORMATION” instead of simply “Information” – I mean, come on!!! (I should add that I passed the tests 1st time despite the numerous confusing elements, banal & trick questions. Won’t be paying £24+ just for a PDF certificate though)

    Some of the module contents said “in our last e-mail we discussed…” which is obviously copy-pasted from someone’s mailing list and other freely available information. Lots of the content is from 2016 and is now out of date.

    At one point we are told “include common spelling mistakes for your keywords & phrases” and in another we are told all spelling and grammar must be correct lest google demotes you for spam?? (I chuckled at being lectured about spelling & grammar by the fool who put this mess together)

    There are some heavy PDFs towards the end, some of which just restate all the same stuff and others are just adverts for paid services.

    Whole modules on the basics of Facebook, Twitter and Pinterest, nothing which can’t be found when setting up your account on these platforms -_-

    SOME good stuff and recommended for absolute beginners, anyone looking for advanced or current material should look elsewhere.

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020 3744 3990
info@johnacademy.co.uk

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