Overview
SEO helps to increase web traffic. It improves website visibility and lets you stay ahead of your competitors. On top of that, it’s an essential aspect of digital marketing. Learn the most productive SEO techniques for a successful digital marketing journey by taking this Diploma in SEO and Digital Marketing course.
In this Diploma in SEO and Digital Marketing course, you’ll learn the tips and tricks to improve your SEO rankings. The training will explain the different types of SEO in digital marketing and how to create an SEO strategy to double or triple your search traffic. The course will also discuss the digital marketing categories and how to use them. You’ll also learn the best SEO practices to improve your Google rankings.
Learning Outcomes
- Understand the difference between keywords and topics
- Know how internet marketing works
- Explore the roadmap to becoming a digital marketing expert
- Learn to build a top-notch wordpress website
- Enrich your knowledge of internet marketing
- Understand how to make money as an affiliate marketer
- Be able to improve your brand visibility
Who is the Course for?
This Diploma in SEO and Digital Marketing course is suitable for anyone interested in learning the fundamentals of SEO and digital marketing. This comprehensive course will open doors to fantastic career opportunities.
Entry Requirement
- This course is available to all learners, of all academic backgrounds.
- Learners should be aged 16 or over to undertake the qualification.
- Good understanding of English language, numeracy, and ICT are required to attend this course.
Assessment
At the end of the course, you will be required to sit for an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful.
Before sitting for your final exam, you will have the opportunity to test your proficiency with a mock exam.
Certification:
- After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy at the cost of £39 or in PDF format at the cost of £24.
- PDF certificate’s turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days.
Why Choose Us?
- Affordable, well-structured and high-quality e-learning study materials
- Engaging tutorial videos, materials from the industry-leading experts
- Opportunity to study in a user-friendly, advanced online learning platform
- Efficient exam systems for the assessment and instant result
- UK & internationally recognised accredited qualification
- Access the course content on mobile, tablet, or desktop from anywhere, anytime
- Excellent career advancement opportunities
- 24/7 student support via email.
Career Path
Diploma in SEO and Digital Marketing Course provides useful skills to possess, and would be beneficial for the following professionals:
- Entrepreneur/Businessman
- Marketing and Promotions Specialist
- Marketing Manager
- Product Creator
- Sales Manager
- Sales and Promotions Specialist
- Top Executive
Course Curriculum
| SEO Basics | |||
| What Is Search Engine Optimization? | 01:00:00 | ||
| Search Engines That Use SEO | 01:00:00 | ||
| Using SEO In Website Text | 01:00:00 | ||
| Using SEO For Google Ads | 01:00:00 | ||
| Using SEO For Article Marketing | 01:00:00 | ||
| Using SEO In Press Releases | 00:30:00 | ||
| Using Longtail Keywords | 00:30:00 | ||
| Using Google To Discover The Best Keywords | 00:30:00 | ||
| SEO For Video Ads | 00:30:00 | ||
| SEO In Photos | 00:30:00 | ||
| Blogging With SEO Marketing | 01:00:00 | ||
| Using A SEO Company | 01:00:00 | ||
| SEO Techniques | |||
| Introduction to SEO | 00:30:00 | ||
| Improve Engagement to Improve Rankings | 01:00:00 | ||
| Make Your Existing Pages Longer | 00:30:00 | ||
| Focus on YouTube SEO | 00:30:00 | ||
| Improve Site Speed | 00:30:00 | ||
| Focus on Topics Instead of Keywords | 00:30:00 | ||
| Build Backlinks | 00:15:00 | ||
| Reporting and Analytics | 00:30:00 | ||
| Technical Optimization | 00:30:00 | ||
| Local SEO and Listings | 00:30:00 | ||
| Guest posting | 00:30:00 | ||
| Effective Seo Tools | 01:00:00 | ||
| Digital Marketing | |||
| Sales and Marketing | 00:30:00 | ||
| How Internet Marketing Works | 01:00:00 | ||
| How To Make Money With Internet Marketing | 01:00:00 | ||
| What is Affiliate Marketing | 00:30:00 | ||
| Competition in Internet Marketing | 00:30:00 | ||
| Researching in Internet Marketing | 01:00:00 | ||
| Desperate Niches | 00:30:00 | ||
| Profitable Niches | 00:30:00 | ||
| Clickbank | 00:30:00 | ||
| What is Traffic? | 00:30:00 | ||
| Traffic vs. Relevance | 00:30:00 | ||
| Article Marketing | 01:00:00 | ||
| Paid forms of Traffic – 1 | 01:00:00 | ||
| Paid forms of Traffic – 2 | 01:00:00 | ||
| Search Engine Optimization | 00:30:00 | ||
| Search Engine Optimization 2 | 00:30:00 | ||
| Best SEO Practice | 02:00:00 | ||
| Blogs – WordPress | 01:00:00 | ||
| Blogs – WordPress II | 03:00:00 | ||
| Email Marketing I | 00:30:00 | ||
| Email Marketing II | 01:00:00 | ||
| Internet Marketing Strategy I | 01:00:00 | ||
| Your own website vs free options online I | 00:30:00 | ||
| Your own website vs free options online II | 01:00:00 | ||
| Email Marketing | |||
| Introduction to Email Marketing | 00:30:00 | ||
| Using Email Marketing Software | 00:30:00 | ||
| Building Email Lists by Quantity | 00:30:00 | ||
| Building Email Lists by Quality | 00:30:00 | ||
| Crafting an Email | 01:00:00 | ||
| Analyzing and Tracking Your Email Marketing Strategy | 00:30:00 | ||
| Facebook Marketing Basics | |||
| Introduction to Facebook | 00:15:00 | ||
| Why You Should Care | 00:15:00 | ||
| Setting up a Facebook Page | 00:30:00 | ||
| How to Get More Likes for Your Facebook Page | 00:30:00 | ||
| Facebook Advertising | 00:30:00 | ||
| How Much Does Facebook Advertising Cost? | 00:30:00 | ||
| Marketing on Facebook | 01:00:00 | ||
| Create a Content Calendar | 00:15:00 | ||
| Understanding Edge Rank & the Art of Engagement | 00:15:00 | ||
| Twitter Marketing | |||
| TWITTER FOR BUSINESS | 00:15:00 | ||
| TOP TWITTER TIPS | 00:15:00 | ||
| TWITTER IS | 00:15:00 | ||
| BUSINESS TERMS | 00:15:00 | ||
| WHY USE TWITTER FOR MARKETING | 00:15:00 | ||
| TWITTER MARKETING BASICS | 01:00:00 | ||
| TWITTER METRICS | 00:30:00 | ||
| YOUR BIO | 00:15:00 | ||
| WHEN TO TWEET | 00:15:00 | ||
| BUILDING YOUR COMMUNITY | 00:15:00 | ||
| GENERATING LEADS | 00:15:00 | ||
| REAL-TIME TWITTER MARKETING | 00:15:00 | ||
| ENGAGEMENT | 00:15:00 | ||
| TWETIQUETTE (TWEETING ETIQUETTE) | 00:15:00 | ||
| Pinterest Social Marketing | |||
| Introduction | 00:30:00 | ||
| How to Use Pinterest | 01:00:00 | ||
| How to Win the Hearts of the Target Audience on Pinterest | 01:00:00 | ||
| Understanding Pinterest Etiquette | 00:30:00 | ||
| Marketing Strategies to Build Your Brand and Your Followers | 02:00:00 | ||
| Monetizing Pinterest through Market Hunting | 01:00:00 | ||
| Pinterest Tools to Use in Your Marketing Arsenal | 00:15:00 | ||
| Conclusion | 00:15:00 | ||
| Google Adwords | |||
| Benefits of online advertising and AdWords | 00:30:00 | ||
| Choosing a campaign type | 00:30:00 | ||
| Measure your results | 00:30:00 | ||
| Blogging | |||
| Introduction | 01:00:00 | ||
| The Anatomy Of A Profitable Blog | 02:00:00 | ||
| Quick & Easy Optimization | 00:30:00 | ||
| Extending Your Blog’s Functionality | 00:15:00 | ||
| Turbocharged Profit Strategies | 01:00:00 | ||
| Recommended Reading | |||
| Successful Search Engine Marketing | 00:00:00 | ||
| Digital Marketing Handbook | 00:00:00 | ||
| Refer A Friend | |||
| Refer A Friend | 00:00:00 | ||
| Mock Exam | |||
| Mock Exam- Diploma in SEO and Digital Marketing | 00:30:00 | ||
| Final Exam | |||
| Final Exam- Diploma in SEO and Digital Marketing | 00:30:00 | ||
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