Description

Writing successful copies for the web might not be easy but it is not impossible. You should always make sure that your readers understand how does your website work by creating a good and effective web copy. This Diploma in Web Copywriting course will take you steadily to the different aspects of copy-writing from writing content for the internet to writing commercial copy. It will also provide you with the skills you need to acquire to become a Professional commercial copywriter. It will also help you in writing original, convincing and appealing content.

Who is the course for?

  • Individuals looking to improve their writing skills.
  • Marketing groups.
  • Writers who want to enhance their writing skills.
  • Individuals who are looking forward to becoming experienced and professional writers.
  • People who are looking forward to starting their own copywriting business.  

Entry requirement:

  • This course is available to all learners, of all academic backgrounds.
  • Learners should be aged 16 or over to undertake the qualification.
  • Good understanding of English language, numeracy and ICT are required to attend this course.

Assessment: 

  • At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful.
  • Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam.

Certification:

  • After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24.
  • PDF certificate’s turnaround time is 24 hours and for the hardcopy certificate, it is 3-9 working

Why choose us?

  • Affordable, engaging & high-quality e-learning study materials;
  • Tutorial videos/materials from the industry leading experts;
  • Study in a user-friendly, advanced online learning platform;
  • Efficient exam systems for the assessment and instant result;
  • The UK & internationally recognized accredited qualification;
  • Access to course content on mobile, tablet or desktop from anywhere anytime;
  • The benefit of career advancement opportunities;
  • 24/7 student support via email.

Career Path:

  • Completing a range of varied writing assignments for large and small businesses
  • Working as part of a marketing team to deliver an organization’s advertising strategy
  • Building your own freelance writing business, choosing your own hours, clients and projects.

Course Curriculum

Web Copywriting
Why Writing Copy for the Web is Different 00:15:00
Visitors Are The Most Important 00:30:00
Plan in Order to Succeed 00:30:00
How to Write an Effective Copy for the Web 00:30:00
How to Find the Effective Keywords and the Keyword Phrases 00:15:00
Keep it Short and Elegant 00:30:00
Other Essential Components for Good Copywriting 01:30:00
Get a Headline that Grabs 00:15:00
How to Write a Headline 00:15:00
Test the Tones of Your Headlines 00:15:00
Make Your Text Links Look Alike 00:30:00
Be Positive from the Beginning till the End 00:30:00
Conclusion 00:15:00
Copywriting That Sells
Introduction 00:30:00
Structure 01:00:00
Headlines 01:00:00
Tone of voice 01:00:00
Online style 01:00:00
Reassurance 01:00:00
Reading strategies 01:00:00
Conclusion 00:15:00
Reference Book
Copywriting 101 00:00:00
Mock Exam
Mock Exam- Diploma in Web Copywriting 00:20:00
Final Exam
Final Exam- Diploma in Web Copywriting 00:20:00

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About

We are a company who is best known for offering awarding body accredited courses for anyone who wishes to take their professional life to the next level.

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020 3744 3990
info@johnacademy.co.uk

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