Description

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

Raise your hand if you plan on creating content. Keep it raised if you want that content to be awesome. 

The Level 2 Certificate in Content Marketing will teach you how to design a content plan, create and implement a successful content strategy that effectively engages consumers – and you’ll receive a content marketing qualification. You’ll also delve into content creation – including copywriting and how to leverage social networks to engage consumers. You will learn to identify content marketing channels and optimize content for each, the key components to developing a content marketing strategy. You will understand the difference between owned, earned and paid content marketing channels, and recognize the types of talent needed to produce quality content and budget considerations.

Assessment:

This course does not involve any MCQ test. Students need to answer assignment questions to complete the course, the answers will be in the form of written work in pdf or word. Students can write the answers in their own time. Once the answers are submitted, the instructor will check and assess the work.

Certification:

After completing and passing the course successfully, you will be able to obtain an Accredited Certificate of Achievement. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24.

Who is this Course for?

Level 2 Certificate in Content Marketing is certified by CPD Qualifications Standards and CiQ. This makes it perfect for anyone trying to learn potential professional skills.

As there is no experience and qualification required for this course, it is available for all students from any academic background.

Requirements

Our Level 2 Certificate in Content Marketing is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation.

Career Path

After completing this course you will be able to build up accurate knowledge and skills with proper confidence to enrich yourself and brighten up your career in the relevant job market.

Course Curriculum

Introduction
Introduction FREE 00:01:00
The Big Outline 00:10:00
To Dos of Creating Content 00:11:00
Recording Video
Are You Ready to Record 00:01:00
Tools I Personally Use for Recording 00:13:00
OBS Setup 00:10:00
Creating a Professional Background for $50 00:04:00
Convert Your MP4 to MP3 00:01:00
Outsourcing to Fiverr 00:19:00
Email
Why Email Everyday 00:03:00
Soap Opera Sequence 00:13:00
Seinfeld Email Sequence 00:11:00
Ready to Optimize Your Articles 00:01:00
SEO
Optimize an Article 00:20:00
Optimize Readability 00:08:00
Yoast Real-Time Analysis for Any Site 00:02:00
Real-Time Ranking Case Study 00:08:00
Social Media
HootSuite for Social Syndication 00:01:00
Welcome to HootSuite 00:03:00
Connecting Social Media Accounts 00:04:00
Publishing & Scheduling in HootSuite 00:07:00
Managing Your HootSuite Dashboard 00:02:00
Assessment

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