Course Curriculum
| Introduction to MailChimp for Ecommerce | |||
| Who this is course is for, What You’ll Learn and Who I Am | 00:03:00 | ||
| Why Mailchimp | 00:03:00 | ||
| IMPORTANT Mailchimp 2019 Updates | 00:02:00 | ||
| 4 Pillars of Effective Ecommerce Email Marketing | 00:04:00 | ||
| Connecting Your Ecommerce Store to Mailchimp | 00:04:00 | ||
| Connecting Mailchimp to Shopify – 2019 (post Breakup) | 00:03:00 | ||
| Designing E-commerce Emails in MailChimp | |||
| Introduction to Email Design for Ecommerce | 00:03:00 | ||
| How to Design a Product Launch Email and Ecommerce Email Template | 00:14:00 | ||
| How to Design a Sale Offer Email and Use Your Dynamic Product Feed | 00:09:00 | ||
| How to Design a Contest Email | 00:05:00 | ||
| How to Design a Value Added Content Email + Design Tips | 00:08:00 | ||
| How to design a Press Coverage Email + More Design Tips | 00:07:00 | ||
| How to Design a Brand Positioning Email | 00:04:00 | ||
| Organizing Your Subscribers in MailChimp | |||
| Organizing and Categorizing Your Subscribers | 00:05:00 | ||
| How to Create Groups in MailChimp | 00:06:00 | ||
| How to Import Subscribers to Groups | 00:05:00 | ||
| How to Send an Email to a Segment of Your Subscriber List | 00:05:00 | ||
| How to Use Advanced Segmentation to Target Specific Members of your List | 00:04:00 | ||
| Sending and Optimizing Ecommerce Emails in MailChimp | |||
| Email Optimization Principles | 00:05:00 | ||
| How to Create Effective Email Subject Lines | 00:10:00 | ||
| How to AB Test Subject Lines in MailChimp | 00:07:00 | ||
| How to Personalize Emails with a First Name Using Merge Tags | 00:05:00 | ||
| How to Boost Open Rates by Resending Emails to a Segment of Your List | 00:04:00 | ||
| Creating Opt-in Offers to Grow Your List | |||
| Introduction to Opt-In Offers for Ecommerce | 00:06:00 | ||
| How to use MailChimp’s forms to capture subscriptions | 00:08:00 | ||
| How To Use Opt-In Monster to Create Effective Opt-Ins | 00:08:00 | ||
| How to Create a Contest Opt-In and Segment Entries Using Groups in MailChimp | 00:16:00 | ||
| How to Capture Additional Subscriber Segmentation Data with a Bluff Email | 00:10:00 | ||
| How to Run Partner or Social to Email Contests Using Gleam | 00:10:00 | ||
| Using Automation to Create Email Marketing Sequences | |||
| Introduction to Marketing Automation in MailChimp | 00:03:00 | ||
| How to Create a Cart Abandonment Sequence | 00:14:00 | ||
| How to Create an 8 Email Opt-in Sequence | 00:17:00 | ||
| How to Create a Post Purchase Sequence | 00:18:00 | ||
| Bonus Material | |||
| Bonus Lecture – Beyond MailChimp The next Level in e-commerce segmentation | 00:15:00 | ||
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