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MailChimp for Ecommerce Email Marketing Master Class

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Course Curriculum

Introduction to MailChimp for Ecommerce
Who this is course is for, What You’ll Learn and Who I Am 00:03:00
Why Mailchimp 00:03:00
IMPORTANT Mailchimp 2019 Updates 00:02:00
4 Pillars of Effective Ecommerce Email Marketing 00:04:00
Connecting Your Ecommerce Store to Mailchimp 00:04:00
Connecting Mailchimp to Shopify – 2019 (post Breakup) 00:03:00
Designing E-commerce Emails in MailChimp
Introduction to Email Design for Ecommerce 00:03:00
How to Design a Product Launch Email and Ecommerce Email Template 00:14:00
How to Design a Sale Offer Email and Use Your Dynamic Product Feed 00:09:00
How to Design a Contest Email 00:05:00
How to Design a Value Added Content Email + Design Tips 00:08:00
How to design a Press Coverage Email + More Design Tips 00:07:00
How to Design a Brand Positioning Email 00:04:00
Organizing Your Subscribers in MailChimp
Organizing and Categorizing Your Subscribers 00:05:00
How to Create Groups in MailChimp 00:06:00
How to Import Subscribers to Groups 00:05:00
How to Send an Email to a Segment of Your Subscriber List 00:05:00
How to Use Advanced Segmentation to Target Specific Members of your List 00:04:00
Sending and Optimizing Ecommerce Emails in MailChimp
Email Optimization Principles 00:05:00
How to Create Effective Email Subject Lines 00:10:00
How to AB Test Subject Lines in MailChimp 00:07:00
How to Personalize Emails with a First Name Using Merge Tags 00:05:00
How to Boost Open Rates by Resending Emails to a Segment of Your List 00:04:00
Creating Opt-in Offers to Grow Your List
Introduction to Opt-In Offers for Ecommerce 00:06:00
How to use MailChimp’s forms to capture subscriptions 00:08:00
How To Use Opt-In Monster to Create Effective Opt-Ins 00:08:00
How to Create a Contest Opt-In and Segment Entries Using Groups in MailChimp 00:16:00
How to Capture Additional Subscriber Segmentation Data with a Bluff Email 00:10:00
How to Run Partner or Social to Email Contests Using Gleam 00:10:00
Using Automation to Create Email Marketing Sequences
Introduction to Marketing Automation in MailChimp 00:03:00
How to Create a Cart Abandonment Sequence 00:14:00
How to Create an 8 Email Opt-in Sequence 00:17:00
How to Create a Post Purchase Sequence 00:18:00
Bonus Material
Bonus Lecture – Beyond MailChimp The next Level in e-commerce segmentation 00:15:00

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