Do you want to learn how to use public relation tools to work with the media? If yes, then this course is tailored for you.

Description:

Connecting successfully with clients, partners and the wider group is an important part of the business for most organisations. Networking and public relations is the best strategy for imparting your incentive to everyone around you. Moreover, excellent networking skills empower you to take advantage of those connections you already have and enhance the scope of your network. This course is intended to give you practical teaching and hands-on tools, skills that will get you networking once you finish this course.

Who is the course for?

  • Entrepreneurs.
  • Small business owners.
  • Startup employees.
  • Media manager.
  • Publicist.
  • PR consultant.
  • Author.
  • Politician.
  • Anyone who deals with the media.

Entry Requirement:

  • This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification.
  • Good understanding of English language, numeracy and ICT are required to attend this course.

Assessment:  

  • At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful.
  • Before sitting for your final exam, you will have the opportunity to test your proficiency with a mock exam.

Certification:

  • After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hard copy at the cost of £39 or in PDF format at the cost of £24.
  • PDF certificate’s turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days.

Why choose us?

  • Affordable, engaging & high-quality e-learning study materials;
  • Tutorial videos/materials from the industry leading experts;
  • Study in a user-friendly, advanced online learning platform;
  • Efficient exam systems for the assessment and instant result;
  • The UK & internationally recognised accredited qualification;
  • Access to course content on mobile, tablet or desktop from anywhere anytime;
  • The benefit of career advancement opportunities;
  • 24/7 student support via email.

Career Path:

The Media and Public Relations Diploma course will be very beneficial and helpful, especially to the following careers:

  • Businessmen
  • Public affairs.
  • Marketing communications.
  • Internal communications.
  • Event management.
  • Crisis management.
  • Media manager.
  • Much more.

Course Curriculum

Media Relations
What is the Media? 00:15:00
What is Media Relations? 00:30:00
Media relations Vs. Public relations 00:30:00
Effective Ways of Media relation & Public Relation 01:00:00
Media and Public Relations
Module One – Getting Started 01:00:00
Module Two – Networking for Success (I) 01:00:00
Module Three – Networking For Success (II) 01:00:00
Module Four – The Meet and Greet 01:00:00
Module Five – Dressing for Success 01:00:00
Module Six – Writing 01:00:00
Module Seven – Setting Goals 01:00:00
Module Eight – Media Relations 01:00:00
Module Nine – Issues and Crisis Communication Planning 00:30:00
Module Ten – Social Media (The PR Toolkit) 00:30:00
Module Eleven – Employee Communications 01:00:00
Module Twelve – Wrapping Up 01:00:00
Public Relations
Public Relations 00:30:00
Building Your PR Plan 00:30:00
Structuring Messages 00:30:00
Establishing Media Guidelines 00:30:00
Managing the Media 00:30:00
The Press Release 00:30:00
PR and the Crisis 00:30:00
Social Media and Public Relations 00:15:00
Activities
Media and Public Relations Diploma- Activities 00:00:00
Recommended Reading
Recommended Reading: Media and Public Relations Diploma 00:00:00
Mock Exam
Mock Exam- Media and Public Relations Diploma 00:20:00
Final Exam
Final Exam- Media and Public Relations Diploma 00:20:00

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