The Sales and Digital Marketing Diploma course is designed to help you to grow your business through proper sales and digital marketing.

The course is split into two sections: Sales and Digital Marketing. In sales part, you will be introduced to the recent practical techniques for increasing your sales. You will learn the secrets of sales, sales management, sales strategies, and more.

On the other hand, you will learn the advanced digital marketing strategies such as SEO ( Search Engine Optimization)  techniques, social media marketing like Facebook, Twitter, Instagram, Pinterest marketing, Google Adwords, viral marketing, network marketing and others.

Upon completion, you will gain enough knowledge to use the sales and digital marketing strategies in your business.

Who is the course for?

  • Professionals of the sales industry who wants to learn and become an expert in sales management and be able to maintain or increase the sales of the business.
  • People who have an interest in learning about sales management.

Entry Requirement:

  • This course is available to all learners, of all academic backgrounds.
  • Learners should be aged 16 or over to undertake the qualification.
  • Good understanding of English language, numeracy and ICT are required to attend this course.

Assessment:  

  • At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful.
  • Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam.

Certification:

  • After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24.
  • PDF certificate’s turnaround time is 24 hours and for the hardcopy certificate, it is 3-9 working days.

Why choose us?

  • Affordable, engaging & high-quality e-learning study materials;
  • Tutorial videos/materials from the industry leading experts;
  • Study in a user-friendly, advanced online learning platform;
  • Efficient exam systems for the assessment and instant result;
  • The UK & internationally recognized accredited qualification;
  • Access to course content on mobile, tablet or desktop from anywhere anytime;
  • The benefit of career advancement opportunities;
  • 24/7 student support via email.

Career Path:

The Sales and Digital Marketing Diploma is a useful qualification to possess, and would be beneficial for the following careers:

  • Businessmen
  • Business Development Specialist
  • Entrepreneur
  • Marketing and Promotions Officer
  • Sales Executive
  • Sales Manager
  • Strategist.

Course Curriculum

Sales Management
Module One – Getting Started 01:00:00
Module Two – Understanding the Talk 01:00:00
Module Three – Getting Prepared to Make the Call 01:00:00
Module Four – Creative Openings 01:00:00
Module Five – Making Your Pitch 01:00:00
Module Six – Handling Objections 01:00:00
Module Seven – Sealing the Deal 00:30:00
Module Eight – Following Up 01:00:00
Module Nine – Setting Goals 01:00:00
Module Ten – Managing Your Data 00:30:00
Module Eleven – Using a Prospect Board 01:00:00
Module Twelve – Wrapping Up 01:00:00
Relationship in Sales
Focusing on Your Customer 00:15:00
What Influences People in Forming Relationships? 00:30:00
Disclosure 00:15:00
How to Win Friends and Influence People 00:15:00
Communication Skills for Relationship Selling 01:00:00
Non-Verbal Messages 00:30:00
The Handshake 00:30:00
Small Talk 00:15:00
Networking 00:05:00
Sales Communication and Strategies
Communication Basics 00:30:00
The Importance Of Self Esteem 00:30:00
Oral Communication Strategies 00:30:00
Written Communication Techniques 00:30:00
The Importance Of Body Language 00:30:00
Public Speaking Tips 00:30:00
How Bad Communication Damages Your Business 00:30:00
Selling Skills 00:15:00
The Sales Cycle 00:30:00
Defining Marketing 00:30:00
Framing Success 00:15:00
Setting Goals with SPIRIT! 00:15:00
The Path to Efficiency 00:15:00
Customer Service 00:15:00
Selling More 00:15:00
Selling Price 00:15:00
Sales Objections & Negotiating
Module One – Getting Started 00:30:00
Module Two – Three Main Factors 01:00:00
Module Three – Seeing Objections as Opportunities 00:30:00
Module Four – Getting to the Bottom 01:00:00
Module Five – Finding a Point of Agreement 01:00:00
Module Six – Have the Client Answer Their Own Objection 00:30:00
Module Seven – Deflating Objections 01:00:00
Module Eight – Unvoiced Objections 01:00:00
Module Nine – The Five Steps 01:00:00
Module Three – Dos and Don’ts 00:30:00
Module Eleven – Sealing the Deal 00:30:00
Module Twelve – Wrapping Up 01:00:00
Sales Funnel
What Is A Sales Funnel? 00:30:00
What is Internet Commerce 00:30:00
What Can I Sell 00:30:00
ClickBank 00:30:00
Affiliate Marketing 00:30:00
The Link Between Products, Key Words and Prospects 00:15:00
The Front-end and Back-end of Sales Funnels 00:30:00
Sales Funnel Success 00:30:00
Sales Funnel Planning 00:30:00
Putting Your Theory to Practice 00:30:00
Content Marketing 00:30:00
Article Marketing 00:30:00
Google’s Adwords Program 00:30:00
Marketing Offline 00:30:00
Blogs 00:30:00
Social Media 00:30:00
Auto Responders 00:30:00
The Joint Venture 00:30:00
Measuring Success 00:30:00
Top Sales Funnel Products 00:30:00
Sales Secrets
Module One: Getting Started 00:05:00
Module Two: Effective Traits 00:20:00
Module Three: Know Clients 00:30:00
Module Four: Product 00:30:00
Module Five: Leads 00:20:00
Module Six: Authority 00:30:00
Module Seven: Build Trust 00:20:00
Module Eight: Relationships 00:30:00
Module Nine: Communication 00:30:00
Module Ten: Self-Motivation 00:20:00
Module Eleven: Goals 00:20:00
Module Twelve: Wrapping Up 00:05:00
Sales and Marketing
Recognizing Trends 00:15:00
Doing Market Research 00:00:00
Strategies for Success 00:15:00
Mission Statements 00:15:00
Trade Shows 00:15:00
Developing a Marketing Plan 00:30:00
Increasing Business 00:15:00
Saying No to New Business 00:30:00
Advertising Myths 00:30:00
Networking Tips 00:30:00
Digital Marketing
Sales and Marketing 00:30:00
How Internet Marketing Works 01:00:00
How To Make Money With Internet Marketing 01:00:00
What is Affiliate Marketing 00:30:00
Competition in Internet Marketing 00:30:00
Researching in Internet Marketing 01:00:00
Desperate Niches 00:30:00
Profitable Niches 00:30:00
Clickbank 00:30:00
What is Traffic? 00:30:00
Traffic vs. Relevance 00:30:00
Article Marketing 01:00:00
Paid forms of Traffic – 1 01:00:00
Paid forms of Traffic – 2 01:00:00
Search Engine Optimization 00:30:00
Search Engine Optimization 2 00:30:00
Best SEO Practice 02:00:00
Blogs – WordPress 01:00:00
Blogs – WordPress II 03:00:00
Email Marketing I 00:30:00
Email Marketing II 01:00:00
Internet Marketing Strategy I 01:00:00
Your own website vs free options online I 00:30:00
Your own website vs free options online II 01:00:00
Internet Marketing
Introduction to Internet Marketing and Reputation Management 00:30:00
How to Optimize Your Site for Every Stage of the Buy Cycle 00:30:00
Build Impression on Your Site 00:30:00
Types of Link Building 01:00:00
Importance of Landing Pages 00:30:00
Difference Between Internet Marketing and Online Customer Service 01:00:00
Concept Of Affiliate Programs 01:30:00
About Of Google Analytics 01:00:00
Online Press Releases 00:15:00
How to Get Traffic from Twitter 00:30:00
Importance of Testing E-Mail Messages 00:15:00
What is Viral Marketing 01:00:00
What is EMail Marketing 00:30:00
Difference Between Images and Video 00:15:00
How to Internet Marketing on Facebook 02:00:00
What is Search Engine Optimization(SEO)? 00:30:00
Understanding Search Results 00:15:00
How to Attract Customer on Your Product? 00:15:00
Time Makes Money 00:30:00
How to Test a Landing Page 00:30:00
Best Web Writing 01:00:00
Ways to Use of Humor in You Internet Marketing 00:15:00
Coupon Codes 00:15:00
When to Pull the Plug 00:15:00
SEO and Keyword Research
What Is Search Engine Optimization? 01:00:00
Search Engines That Use SEO 01:00:00
Using SEO In Website Text 01:00:00
Using SEO For Google Ads 01:00:00
Using SEO For Article Marketing 01:00:00
Using SEO In Press Releases 00:30:00
Using Longtail Keywords 00:30:00
Using Google To Discover The Best Keywords 00:30:00
SEO For Video Ads 00:30:00
SEO In Photos 00:30:00
Blogging With SEO Marketing 01:00:00
Using A SEO Company 01:00:00
Introduction to SEO 00:30:00
Improve Engagement to Improve Rankings 01:00:00
Make Your Existing Pages Longer 00:30:00
Focus on YouTube SEO 00:30:00
Improve Site Speed 00:30:00
Focus on Topics Instead of Keywords 00:30:00
Build Backlinks 00:15:00
Reporting and Analytics 00:30:00
Technical Optimization 00:30:00
Local SEO and Listings 00:30:00
Guest posting 00:30:00
Effective Seo Tools 01:00:00
Introduction 00:15:00
Preliminary Keyword Research 01:00:00
Keyword Research Assessment 00:30:00
Keywords in SEO(Search Engine Optimization) 00:30:00
Off-Page SEO(Search Engine Optimization) 00:30:00
Email Marketing
Introduction to Email Marketing 00:30:00
Using Email Marketing Software 00:30:00
Building Email Lists by Quantity 00:30:00
Building Email Lists by Quality 00:30:00
Crafting an Email 01:00:00
Analyzing and Tracking Your Email Marketing Strategy 00:30:00
Social Media Marketing
What is Social Media 00:18:00
The Growth of Social Media 00:10:00
Conducting Market Analysis 00:16:00
Auditing Social Media 00:26:00
Corporate Culture and Social Media 00:12:00
Social Media Goals vs. Business Goals 00:10:00
Types of Social Media Platforms 00:08:00
The Social Media Policy 00:40:00
Creative Commons 00:21:00
Brand Marketing 00:27:00
Keyword Selection 00:17:00
Content Marketing on Social Media 00:26:00
Content Development 00:23:00
Understanding the Popular Platforms 03:34:00
Traditional Website Advertising 00:37:00
Social Media Documentation and Schedules 00:29:00
Project Management Software 00:39:00
The Community Manager Role 00:26:00
Importance of Voice Consistency 00:30:00
Organizational Customer Servicen 00:28:00
Social Media Triage 00:14:00
Online versus Personal Interactions 00:26:00
Social Media Analytics 00:27:00
Goal Value 00:43:00
Facebook Marketing Basics
Introduction to Facebook 00:15:00
Why You Should Care 00:15:00
Setting up a Facebook Page 00:30:00
How to Get More Likes for Your Facebook Page 00:30:00
Facebook Advertising 00:30:00
How Much Does Facebook Advertising Cost? 00:30:00
Marketing on Facebook 01:00:00
Create a Content Calendar 00:15:00
Understanding Edge Rank & the Art of Engagement 00:15:00
Twitter Marketing
TWITTER FOR BUSINESS 00:15:00
TOP TWITTER TIPS 00:15:00
TWITTER IS 00:15:00
BUSINESS TERMS 00:15:00
WHY USE TWITTER FOR MARKETING 00:15:00
TWITTER MARKETING BASICS 01:00:00
TWITTER METRICS 00:30:00
YOUR BIO 00:15:00
WHEN TO TWEET 00:15:00
BUILDING YOUR COMMUNITY 00:15:00
GENERATING LEADS 00:15:00
REAL-TIME TWITTER MARKETING 00:15:00
ENGAGEMENT 00:15:00
TWETIQUETTE (TWEETING ETIQUETTE) 00:15:00
Instagram and Pinterest Marketing
What is Instagram? 00:15:00
Instagram for Business 00:15:00
Instagram & Community 00:15:00
Introduction 00:30:00
How to Use Pinterest 01:00:00
How to Win the Hearts of the Target Audience on Pinterest 01:00:00
Understanding Pinterest Etiquette 00:30:00
Marketing Strategies to Build Your Brand and Your Followers 02:00:00
Monetizing Pinterest through Market Hunting 01:00:00
Pinterest Tools to Use in Your Marketing Arsenal 00:15:00
Benefits of online advertising and AdWords 00:30:00
Choosing a campaign type 00:30:00
Measure your results 00:30:00
Youtube Video Marketing
Create the Perfect YouTube Marketing Video: 5 Tips To Get it Right 00:30:00
YouTube Video Marketing Tips: Join the Community 01:00:00
Marketing Your Product On YouTube: 10 Reasons Why You Should Do It 00:30:00
YouTube Marketing Tips: Promoting Your Perfect Marketing Video 01:00:00
Unique Things You Can Do with Your YouTube Marketing Video 01:00:00
Niche Targeted Playlists: Boost Your YouTube Marketing Video 01:00:00
Promote Your Perfect YouTube Marketing Video For Free: Here’s How to Do It 00:30:00
Viral Marketing Tips for Your YouTube Video 01:00:00
Using Viral Content: Creating Your Perfect YouTube Marketing Video 02:00:00
YouTube Marketing Secrets-Promote Your Product or Business! 01:00:00
Use YouTube to Create Unlimited Sales for your Business 01:00:00
Choose Your Niche: An Important Step in Your YouTube Marketing Video 01:00:00
Using Viral Content: Creating Your Perfect YouTube Marketing Video 02:00:00
YouTube Marketing Tactics: Are These Products Helpful or Scams? 01:00:00
Mock Exam
Final Exam

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