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The Complete Guide to Retargeting Ads

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Course overview

Advertising helps generate traffic on websites. However, customers might not buy  products or services on their first visit. So here comes the importance of retargeting ads. It’s an advertising technique that targets lapsed customers with visuals or text ads to persuade them to buy.

The Complete Guide to Retargeting Ads course will guide you in every step of the way to create crazy effective retargeting ads. You will understand how retargeting works and learn how to set up and optimize profitable remarketing and retargeting campaigns. In addition, you will learn the process for remarketing audiences in Google Adwords and Analytics and identify the benefits of using Google Tag Manager. The skills you develop in the learning process will help you showcase your best selling products and services to your abandoning visitors and get them to take action.

Enrol right now, reach your target customers and enjoy better marketing!

Learning Outcomes

  • Get to know how retargeting works
  • Learn step-by-step how to plan your retargeting campaigns
  • Know how to use Google Analytics to develop and build your audience segments
  • Be able to create Google Ads remarketing tags in Google Tag Manager
  • Understand how to configure your remarketing campaigns in Google AdWords
  • Learn how to build and Configure new retargeting ads lists inside Google AdWords

Who Is This Course For?

The Complete Guide to Retargeting Ads course is beneficial for highly motivated learners interested in building profitable remarketing ads and campaigns. It offers an excellent opportunity to make the most of website traffic and drive business success.

Entry Requirement

  • This course is available to all learners of all academic backgrounds.
  • Learners should be aged 16 or over.
  • Good understanding of English language, numeracy and ICT skills are required to take this course.


  • After you have successfully completed the course, you will obtain an Accredited Certificate of Achievement. And, you will also receive a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy for £39 or in PDF format at the cost of £24.
  • The PDF certificate’s turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days.

Why Choose Us?

  • Affordable, engaging & high-quality e-learning study materials;
  • Tutorial videos and materials from the industry-leading experts;
  • Study in a user-friendly, advanced online learning platform;
  • Efficient exam systems for the assessment and instant result;
  • United Kingdom & internationally recognized accredited qualification;
  • Access to course content on mobile, tablet and desktop from anywhere, anytime;
  • Substantial career advancement opportunities;
  • 24/7 student support via email.

Career Path

The Complete Guide to Retargeting Ads course provides essential skills that will make you more effective in your role. It would be beneficial for any related profession in the industry, such as

  • Adverts Operation Manager
  • Digital Marketing Manager
  • Digital Marketing Executive
  • Social Media and Community Manager

Course Curriculum

Module 01: Welcome and Introduction
Welcome to the retargeting ad masterclass (plus a sneak preview) … Don’t Skip! 00:07:00
What is remarketing and retargeting? Defining our objectives and purpose 00:17:00
Module 02: The Digital Advertising Ecosystem: Understanding How Retargeting Works
The Digital Advertising Ecosystem Part 1 00:08:00
The Digital Advertising Ecosystem Part 2 00:08:00
Understanding Ad Exchanges And How They Work 00:20:00
What Remarketing Looks Like On The Inside 00:10:00
Module 03: Developing Your Remarketing and Retargeting Strategies
Audiences and Segments: The Foundation Of Your Remarketing Strategy 00:07:00
Understanding Intent Signals and Visitor Engagement 00:12:00
Behavioural Characteristics – The Composition Of Your Segments 00:15:00
Combining Characteristics – Infinite Possibilities! 00:07:00
Characteristics That Matter To You … Your First Assignment 00:02:00
Module 04: Planning Your Retargeting Campaigns Like A Pro
Funnel Based Segmentation – Funnel Mapping 00:10:00
Funnel Based Segmentation – Using The Funnel To Develop Your Lists 00:14:00
Using Your Website To Plan Your Remarketing Lists 00:19:00
Mapping Your Ad Groups Using Your Lists and Values (Part 1) 00:13:00
Mapping Your Ad Groups Using Your Lists and Values (Part 2) 00:14:00
Module 05: Using Google Analytics To Develop and Build Your Audience Segments
Introduction To The Google Analytics Tag 00:05:00
Logging In To Google Analytics Account & Retrieving Your Analytics Tracking Tag 00:04:00
Adding Your Google Analytics Tag To Your Website And Verifying That It’s Working 00:13:00
Module 06: Tips, Tricks & Shortcuts Using Google Tag Manager as Your Tag Management System
The Benefits Of Using Google Tag Manager 00:10:00
Signing Into Your Google Tag Manager Account 00:08:00
Adding Your Basic Google Analytics Tag Through Google Tag Manager 00:11:00
Setting Up Custom Button and Link Click Tracking In Google Tag Manager 00:20:00
Adding Page-Level Scroll Depth Tracking In Google Tag Manager 00:15:00
Adding Custom User Engagement Timers In Google Tag Manager 00:13:00
Adding Google Adwords Conversion Tracking Through Google Tag Manager 00:10:00
Setting Up Your Google AdWords Remarketing Tag Using Google Tag Manager 00:10:00
Module 07: Building Your Remarketing Audiences In Your Google Analytics Account
Linking Your Google AdWords and Google Analytics Accounts 00:10:00
Introduction To The Google Analytics Audience Builder 00:17:00
Building Remarketing Audiences In Google Analytics Based On URL Attributes 00:18:00
Developing Remarketing Audiences Using Your AdWords Campaigns and AdWords Data 00:22:00
Setting Up Sequences In The Google Analytics Audience Builder Using AdWords Campaigns Final 00:05:00
Setting Up Goal-Based Remarketing Audiences In Google Analytics 00:14:00
Setting Up Event-Based Audiences Using The Google Analytics Display Builder 00:17:00
Importing Remarketing Audiences From The Google Analytics Solutions Gallery 00:11:00
Data Drilldown- Using Affinity Categories To Enhance Your Remarketing Campaigns 00:19:00
Data Drilldown – Using In-Market Segments To Enhance Your Remarketing Audiences 00:12:00
Module 08: Introduction To Configuring Your Remarketing Campaigns In Google AdWords
How Google Analytics and AdWords Talk To Each Other 00:09:00
Importing Google Analytics Goals into AdWords For Conversion Tracking 00:06:00
Viewing and Analysing Google Analytics Remarketing Audiences in Google AdWords 00:14:00
Module 09: Using The Google AdWords Audience Builder To Build Your Retargeting Audiences
Introduction To Building Retargeting Ads Lists In Google AdWords 00:05:00
Building and Configuring New Retargeting ads lists inside Google AdWords 00:10:00
Using Custom Combinations To Effectively Sculpt Your Retargeting Ads Traffic 00:11:00

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