Advanced Digital Marketing Training
Self Paced Video Lessons | Live Online Sessions | 1-on-1 Mentoring
Key Highlights of the Course
Oct 31, 2021
Tools You’ll Master
This hands on training will make you able to play with the most advanced tools of digital marketing.
Industry Recognized Certification
The knowledge, skills and certificate you gain after completing this course will help you when applying for jobs that require such skills, certifications and qualifications. Hence, you can increase your chances of getting hired for the position.
31st Oct, 2021
Our Student Reviews
I’m Interested in This Programme
Our exhaustive syllabus is curated by subject-matter experts keeping in mind the industry requirements and expectations.
- Introduction to Digital Marketing
- Become familiar with core marketing concepts
- Understand the components of an effective marketing strategy
- How to reach the Target Market
- Discover the benefits and scope of digital marketing
- Tracking and Measuring Marketing Efforts
- 101 to creating a Digital Strategy
- Understanding KPI’s
- Paid vs Free Digital Marketing Options
- Market Research
- Spy Tools
- Search Engine Marketing 101
- Create a Digital Marketing Plan
- Understanding Metrics
- Content Strategy
- Campaign Planning
- Influencer Marketing
- Affiliate Marketing
- SEO Optimization
- Copywriting & Design
- Social Media Management and Monitoring
- Facebook & Instagram Ads
- Youtube & Google Ads
- TikTok & Snapchat Ads
- Dissecting Customer Behaviors
- Sales Funnels
- SMS / Email Marketing
- Brand Management
- Online Reputation Marketing & Management
- Media Planning
- Retargeting Ads
- Conversion Rate Optimization
- Optimising your Ads
- Social Analytics
- Google Analytics
- Multivariable Testing
- Final Project
- Interview Skills
- Art of Pitching
- Career Guidance (Agency Walkthrough)
- Resume Building
- Presentation Skills
Fashion Ecommerce Consultant, Author
Meet Our Instructor
Frequently Asked Questions
Find the answers to the queries that just popped up on your mind.
Businesses are now using digital channels, such as social media, search engines, email, and websites to connect to existing and potential clients. This is why Digital Marketing should be learned.
This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. A good understanding of the English language, numeracy, and ICT are required to attend this course.
The digital marketing sector is anticipated to develop significantly according to research. A career in digital marketing ensures that compensation and placement possibilities are very well paid across the world. A digital marketing career would thus be very attractive.
This Online digital marketing course offers a complete curriculum through video classes, live sessions, and 1-on-1 mentoring that will help you become an expert digital marketer with an extensive understanding of all the aspects and fields of online marketing.
- You start by learning from premium self-paced online courses containing video lectures and study materials.
- Once you have completed the courses, you will attend live online sessions for practical learning, Q&A, doubt solving and revision. There will be 2 live sessions every week with a duration of 2-3 hours.
- You can also communicate with your trainer and peers on Slack for collaborative learning.
Ans: yes, you will get lifetime access to the video recorded lectures and live sessions.
Ans: At John Academy, we specialize in providing premium career boosting online courses that are designed to cater to the individual needs of college students, fresh graduates and working professionals looking to upskill or transition to their careers. Our courses are accredited and recognized by the top awarding bodies of the UK and over the years, we have helped thousands of people upskill themselves and achieve their career goals.