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Looking for a Webinar Platform? Here’s How to Choose

We live in an age where virtual communication is leading the networking sphere. Online platforms have made everything convenient for a lot of people; they connect easily with others as well as consume extensive information daily. When it comes to getting in touch with a large group of people all at once for business or educational purposes, you will need to find the right virtual platform to help you host what is known as a webinar. Similar to real-life seminars, webinars gather a large number of people with one or more speakers virtually without having to be located in the same physical space. 

If you are looking to host your own webinar, here is how you can choose the right platform for your specific needs. 

Aim of the Webinar

When choosing the right platform for your webinar, the first step you will need to take is figuring out your webinar’s aim. Different virtual platforms have various features that are offered to those looking to host their own webinars. 

For example, if you want an interactive and engaging webinar where people can network and work in groups, then you will need to find a suitable virtual host that will allow your guests to work together and engage easily online. Whereas if you are simply looking to host a talking webinar with only one or two speakers and all your guests are listeners, you may not necessarily need as many advanced features, but they can come in handy in the long run depending on your goal is. 


Hosting a webinar can be profitable for those who lead them; however, you will have to spend money to make money. As mentioned in WebinarJam reviews, when trying to choose a suitable platform to host your webinar, you will need to put into consideration its cost in relation to the value it offers you as well as your attendees. If you will be needing advanced features in whatever platform you choose to host the sessions then chances are you will need to set yourself a higher budget than if you need simple webinar software. 

The key is setting yourself a budget in advance so that you can choose accordingly, but make sure you are thinking realistically in terms of what you are demanding for the cost you are proposing. 

Number of Attendees

Before hosting any webinar, you will need to think about the number of attendees you plan to have. The number does not have to be accurate or specific, but a rough estimate should be okay as it will affect your platform choice accordingly. Make sure the platform you choose can support any number of attendees without any limits. 

If you choose a webinar platform that does not necessarily support a high number of attendees, then you can alternatively split your webinar sessions into smaller ones so that everyone can attend and benefit from the webinar’s aim. 


Being in a virtual setup is extremely practical and convenient for many people. However, some platforms may not be safe or secure for users; they allow virtual scammers to prey on vulnerable users and take advantage of the sensitive data they share with the host. 

Before you settle on a webinar host platform, make sure they are as secure as possible and ensure you read their safety policy carefully. This will help you host safe webinars where all your attendees will feel more motivated and encouraged to take part in the sessions or share their data without any worries. 

Recording Features

With certain webinars, especially educational, speakers often share extensive and valuable information that the attendees are required to take note of or remember. They are often asked to engage as well. In such cases, it would be better for the sessions to be recorded while they are being held live so that the attendees and the host can go back to these sessions and take down any necessary notes that were missed. 

When choosing a webinar platform, make sure it has recording features so that you make matters easier and more convenient for everyone involved. 

Software Friendliness

One of the main things you will need to factor in when you are trying to choose a suitable webinar platform is how user-friendly its software is. 

Although most of your attendees should have basic experience when it comes to using digital or online software, they do not all have to be too experienced in the technical stuff that can be too complicated for them. That is why it is important that you choose a webinar platform that is simple to use by any of your attendees with limited complications so that anyone can join and benefit from what you or any of the presenters have to say. 

Make sure that the user-friendliness features do not interfere with the quality of the host software either. So when you choose a platform for your webinar, you will need to ensure it is easy to use but still has all the main qualities of a decent platform that allows you to host your webinar successfully. 

Customization Features

Webinars can be about anything you want them to be, and you will need a webinar platform that will allow you to complete your vision to host any kind of webinar you want. That is why it can be a good idea to look for customisation features on the platform you choose. You will want a platform that gives you the chance to customise every little thing so that you can the webinar to be as interesting and interactive as possible. The more unique and creative your webinar is, the more likely you are going to get people to engage with you and come back for more sessions afterwards if you are ever hosting them. It is all about making a great first impact with a killer webinar with the help of the customisation features from the platform you choose. 

Useful Analytics

After hosting a webinar, you should try to know how well it went so that you can learn from each session and try to improve the ones after that. If the webinar platform you choose comes with useful analytics features, it can make your life so much easier and help you get a better idea about what you did well and how you can improve each time. Analytics can be quite useful in giving you an insight as to what grasps people’s attention and how they reacted to your webinar as well as how interactive they were throughout the session. This will make it simpler for you each time when you are trying to plan a specific webinar as you will know your strength and weakness points and build on what you learned. 

Technical Support

Although using webinar platforms should be pretty simple with limited issues, you may sometimes get the need for technical support if issues arise. 

When you are using any kind of digital platform, especially if that platform is used to host numerous people all at the same place at the same time, you will need to ensure you have technical support at arm’s length in case you need it. It is always better if your technical support is a team of experienced professionals who can help you with any difficulties that may come up as you are hosting your webinar, rather than automated support that may not always anticipate or have an answer to your queries. 

You may need to check the reviews on your chosen webinar platform before actually hosting any sessions to see what other people have to say about their technical support experiences so that you have a better idea of what you will be getting into. 


When you host a webinar, regardless of its topic or theme, you want your attendees to have the best possible experience learning and benefiting from what you have to share with them. The only way your attendees can actually benefit from the sessions you are hosting is if the video and audio quality of your webinar are decent enough. 

Make sure the webinar platform you choose is not one that is likely to lag often or one that has poor visual or sound quality so that your attendees can have a positive experience and keep coming back for more. Check the quality specifications mentioned by the webinar platform and read lots of reviews from both webinar hosts and previous attendees so that you can get a better understanding of what their experiences were like and whether or not that webinar platform is worth using or not. 


Diploma in Webinar

This webinar training course is an introductory masterclass that starts with the different types of webinars, and the advantages of paid and free webinars.

Hosting a webinar is a great way of getting people together to network and benefit from useful information that can help them in their professional or personal lives. The key to having a successful webinar, however, is to choose the right host platform. Before you settle on any option, make sure you conduct proper research and compare different platforms in terms of features, budgets, and security so that you can offer your attendees the best possible experience.

January 5, 2022

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