6 UX Tips To Boost Your Website’s Conversion Rates

Your audience won’t judge you based on your site’s layout or your UI’s sleekness. Instead, they’ll make presumptions based on their experience interacting with your site (user experience – UI). 


Therefore, it wouldn’t be far-fetched to assume that, with some improvements to your UX, you might also start seeing improvements in your website’s conversion rates. Here are the opt five such tips that you should try to implement. 

Make your design more responsive

If we had to pick one thing that improves user experience the most, it’s responsiveness. According to some surveys, 50% of the audience will leave your site if the page fails to load within 2 seconds. On average, people will give you between two and seven seconds to load; after this, they’ll just leave.


Also, keep in mind that a lot of people will reach your site via mobile devices. With a responsive design, you’ll give them a much more pleasant browsing experience. Also, with higher responsiveness, you’ll give all your users (regardless of the device) a consistent brand experience. This is also true for the same user accessing your site via multiple devices. All in all, you’ll avoid a scenario where users dread browsing your site via phone.


With better responsiveness, you’ll also get higher search engine rankings. The online audience puts more trust in those who rank higher. It’s not uncommon for internet users to assess that a specific site is less trustworthy because it’s non-responsive, ranks low, or has design elements that seem out of place. 


Keep in mind that people are trusting you with their private info. So, they must assume that your brand is responsible and everything is running smoothly. Just think about it, if your page can’t even load, what do they expect from your cybersecurity?


Overall, better UX leads to higher conversion rates. More satisfied customers (users with better experience) are more likely to interact with your brand. The easiest way to achieve this is to make your website design more responsive. 

Hire someone with a lucrative UX design career

When making a user-centered website, the right specialist can make a difference. The purpose of your website is to act as a 24/7 available brand ambassador or salesperson. Now, while a human sales clerk would require a suitable skill set, talents, and mindset, a design must be well-made to understand your customers’ behaviors, needs, and motivations.


So, how do you hire someone with the right credentials? The biggest problem is that people fixate too much on the years in the field. Some people may learn in a month, but others take a decade. So, instead, you should find a UX design career guide and try to chart how far your applicant has progressed down this line. In other words, put value in their career path itself, not how much time they’ve spent on it. 


There are many things in UX design that are intuitive, but also many factors that veteran UX designers will know by heart. 


For instance, they’ll have an easier job developing a site that excels in usability and accessibility. This way, you’ll facilitate your customers’ navigation through your site, and if they decide to convert, you’ll take them to the CTA button via the quickest route. This way, they won’t have enough time to change their mind.


Now, the biggest challenge is that modern UX design is agile. This means that it has an iterative design process and many testing stages. You need someone who’s accustomed to this level of flexibility.

Become better at making effective CTA

CTA is probably the most critical design element regarding conversion rates. 


To be effective, it needs to have clear and actionable language, which debunks the myth of UX designers as purely visual-oriented specialists. Sure, great visuals are important, but your language makes just as big of a difference. The semantics and choice of words make a huge difference in conversion. Avoiding ambiguity is one of the top priorities, but this is just the beginning.


Your CTA needs to be visible, and a failure to do so is nothing short of a UX gaffe. The thing is that every page you make needs to have an agenda. You want your customer to visit your next post, buy, read on, browse more, etc. You need to make what you want them to do abundantly clear and make the button activating the next step visible.


This is one of the reasons why the color, position, and even the shape of your CTA button make a massive difference. For instance, red CTA buttons are known to be more effective than green ones, while oval CTA is more impactful than their angular counterparts.


The best way to get all the right answers is to test your options. The A/B testing methodology is probably the simplest way to see what works in your situation.


Most importantly, you need to understand the psychology behind the CTA. For instance, to offer your audience value, you need to understand what value they’re looking for. Also, you must master creating a sense of urgency or playing with psychological phenomena like FOMO.

Send all the trust signals you have available

There’s a reason why it’s five times cheaper to make first-time customers come again than it is to attract first-timers. After someone does business with you, they can see your reputation as a fact; after all, they’ve got a chance to test it out.


However, how do you make someone trust you upfront?


There are several ways to boost your trustworthiness; the most effective is to display your trust signals for everyone to see. 


So, what are trust signals?


These methods, experiences, and licenses will “prove” to a visitor that doing business with you is safe. For instance:


  1. Customer reviews: This piece of UGC (user-generated content) will tell your users what it’s like to do business with your brand.


  1. Testimonials: These are similar to reviews, but they’re usually written from a first-person perspective, and instead of focusing on features, they tell more of a personal story.


  1. Social proof: Try impressing your audience with numbers. How many customers have you served? How much has your business grown? What about your social media influence?


  1. Associations: If people with high personal reputations (influencers) or other businesses agree to do business with you, there must be something that you’re doing right. Display this as a badge of honor.


  1. Secure payment options: Your payment options tell volumes about how much you value safety as a business.


  1. Trust seals: Obtain trustmark certifications (blue checkmark) and trust seals for your website to ease your audience’s minds.


Ultimately, presenting your business in the best light is not supposed to be that hard. 

Start using CRM

CRM is sophisticated software that’s supposed to keep all the user information in one place and provide this data on demand so that you can customize the experience of the current users. 


This higher level of personalization inevitably leads to a more positive customer experience and boosts sales in every conceivable way. Being able to unlock CRM analytics to drive your business growth is a huge advantage for any business, and it’s something that you shouldn’t take lightly.


Another thing that drives some customers away is the complex sales process. There’s a reason why point-of-sale marketing is so potent, even in traditional (offline) sales. After all, the longer they have to think, the more they’ll second-guess their buying decision (even if you have a great offer). Whenever trying to convert people, impulse purchases are what you’re aiming for. With a great CRM, you get seamless sales process optimization. 


Most importantly, a CRM is essential to any customer loyalty program. You can’t send customized messages, encourage engagement, or properly incentivize without knowing who you’re messaging. 


Ultimately, some people will never engage, regardless of what you do. CRM gives you a chance to do much more accurate targeting. This way, the message is always going to qualified leads. 

Visual hierarchy

Creating a visual hierarchy will ensure that your audience follows the thread, regardless of whether they’re aware of it.


First, you need to understand some ground rules. Depending on the cultural area, in the western hemisphere, left to right and up to down is the logical/intuitive order. So, make sure to start making progress in this direction.


Next, you need to understand that you’re driving attention any way you want by creating contrast. For instance, a larger object or font will naturally attract more attention. If the entire layout is monochrome, an object in a different color will be the first one that the audience will look at. This is also an excellent way for you to create a focal point.


Then, there’s the concept of proximity. Grouped elements usually represent parts of a larger whole. This is a concept that you can use when grouping various areas of your layout. 


The use of whitespace is significant in making your layout more readable. You need to break long chunks of text to make it easier to digest. At the same time, you’re leaving some scrolling space for those who are using devices with touch displays. Most importantly, every text needs to be skimmable, so bolding essential phrases and breaking your text into segments makes all the difference in the world. 


Finally, people visiting your site already have some ideas of what layouts they expect to see. So, strongly play on the card of consistency and familiarity. 

UX design is all about giving your audience what they need for them to give you what you want

Lastly, you need to understand what your audience expects of your website to make a great UX design. First, they want it to be responsive on all devices and load quickly. Second, they want it to look professional, and based on how well you achieve this, they’ll make presumptions regarding your entire brand.

Finally, you want to make better CTA and learn how to communicate your trustworthiness. Learning a thing or two about a hierarchy of visual elements of your brand won’t hurt either. 

August 3, 2023
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