Description:

Internet marketing is the process of advertising or promoting brand, products, or services online. It has been a prevalent marketing strategy since it is the easiest way to reach out to people worldwide. Learning how to do internet marketing will help to introduce your business to the public. If you want to know how to market effectively, then this is your chance to learn through this course. Learning through this is more efficient since we provide you everything you need about internet marketing so register now and start learning.

Who is the course for?

  • Employees of the business industry and other businessmen who want to learn how to advertise effectively with their customers and potential clients through internet marketing
  • People who have an interest in internet marketing and how they can be effective marketers

Entry Requirement:

  • This course is available to all learners, of all academic backgrounds.
  • Learners should be aged 16 or over to undertake the qualification.
  • Good understanding of English language, numeracy and ICT are required to attend this course.

Assessment:  

  • At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful.
  • Before sitting for your final exam, you will have the opportunity to test your proficiency with a mock exam.

Certification:

  • After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hard copy at the cost of £39 or in PDF format at the cost of £24.
  • PDF certificate’s turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days.

Why choose us?

  • Affordable, engaging & high-quality e-learning study materials;
  • Tutorial videos/materials from the industry leading experts;
  • Study in a user-friendly, advanced online learning platform;
  • Efficient exam systems for the assessment and instant result;
  • The UK & internationally recognised accredited qualification;
  • Access to course content on mobile, tablet or desktop from anywhere anytime;
  • The benefit of career advancement opportunities;
  • 24/7 student support via email.

Career Path:

The Advanced Diploma in Internet Marketing Course will be very beneficial and helpful, especially to:

  • Businessmen
  • Entrepreneur
  • Marketing and Promotions Specialist
  • Marketing Manager
  • Sales Manager
  • Sales and Promotions Specialist.

Course Curriculum

Internet Marketing Basics
What is Internet Marketing? 00:15:00
Creating an Internet Marketing Plan 00:15:00
Extending Your Influence 00:15:00
E-mail Marketing 00:15:00
Search Engine Optimization (SEO) 01:00:00
Advertising Online 00:15:00
Internet Marketing
What Does Internet Marketing Really Mean and Who Can Do It? 00:30:00
Concepts of Web Traffic – Why Internet Marketing Cannot Do without It 00:30:00
Monetizing the Traffic 01:00:00
Concepts of E Commerce You Will Need 00:30:00
Blogging for Building Internet Marketing Traffic 01:00:00
Article Submissions to Bring in Internet Marketing Traffic 00:30:00
Internet Marketing and Social Networking 00:30:00
Making Your Internet Marketing Venture a Full-Fledged Home Business 00:30:00
Pros and Cons of Internet Marketing 00:30:00
Conclusion 00:15:00
Fundamentals of Internet Marketing
Module One – Getting Started 01:30:00
Module Two – SWOT Analysis in Marketing 00:30:00
Module Three – Marketing Research 01:00:00
Module Four – Real Time Marketing 01:00:00
Module Five – Brand Management 01:00:00
Module Six – Social Media (I) 00:30:00
Module Seven – Social Media (II) 01:00:00
Module Eight – SEO Basics 01:00:00
Module Nine – Website Characteristics 01:00:00
Module Ten – Capturing Leads 01:00:00
Module Eleven – Campaign Characteristics 01:00:00
Module Twelve – Wrapping Up 00:30:00
Internet Marketing Fundamentals Course- Activities 00:00:00
Email Marketing
Introduction to Email Marketing 00:30:00
Using Email Marketing Software 00:30:00
Building Email Lists by Quantity 00:30:00
Building Email Lists by Quality 00:30:00
Crafting an Email 01:00:00
Analyzing and Tracking Your Email Marketing Strategy 00:30:00
Facebook Marketing Basics
Introduction to Facebook 00:15:00
Why You Should Care 00:15:00
Setting up a Facebook Page 00:30:00
How to Get More Likes for Your Facebook Page 00:30:00
Facebook Advertising 00:30:00
How Much Does Facebook Advertising Cost? 00:30:00
Marketing on Facebook 01:00:00
Create a Content Calendar 00:15:00
Understanding Edge Rank & the Art of Engagement 00:15:00
Twitter Marketing
TWITTER FOR BUSINESS 00:15:00
TOP TWITTER TIPS 00:15:00
TWITTER IS 00:15:00
BUSINESS TERMS 00:15:00
WHY USE TWITTER FOR MARKETING 00:15:00
TWITTER MARKETING BASICS 01:00:00
TWITTER METRICS 00:30:00
YOUR BIO 00:15:00
WHEN TO TWEET 00:15:00
BUILDING YOUR COMMUNITY 00:15:00
GENERATING LEADS 00:15:00
REAL-TIME TWITTER MARKETING 00:15:00
ENGAGEMENT 00:15:00
TWETIQUETTE (TWEETING ETIQUETTE) 00:15:00
Instagram Marketing
What is Instagram? 00:15:00
Instagram for Business 00:15:00
Instagram & Community 00:15:00
Internet Marketing Magnetism
Alter Your Focal Point 01:00:00
Trust In Individuals 01:00:00
Celebrate Living 00:15:00
Jest At Yourself 00:30:00
Wrapping Up 00:30:00
Mock Exam
Final Exam

Course Reviews

2

2
1 ratings
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  • 2 stars1
  • 1 stars0
  1. some useful reading but out of date

    2

    This course has quite a lot of content and for a beginner most of it is very relevant and useful.
    I was hoping for something more advanced and up to date though.
    Most of this content relates to 2012 / 2013 and therefore is quite dated.

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