Learn the sneaky ways to create a high conversion landing page with the Best Landing Page Design & Conversion Rate Optimization course. In this course, you will learn the steps for creating your very first landing page without writing a single line of code!
In this Best Landing Page Design & Conversion Rate Optimization course, you will learn the best practices to boost landing page conversion. You will explore the principles of high converting landing pages that you need to convert your website visitors into leads. You will also learn the principles of persuasion in landing pages and enhance your ability to design and build landing pages in Unbounce. Finally, you will know what exactly your landing page should include to generate traffic on your website and get your customers to take action!
Enroll today and prepare yourself for a fascinating career in the Digital Marketing Industry!
- Gain the in-demand skills in landing page design and optimization
- Learn the steps to increase your landing page conversion rate
- Identify the most common types of business models
- Learn the principles for good landing page design
- Be able to apply psychological persuasion frameworks to your landing pages
- Learn step-by-step how to design and build landing pages in Unbounce
- Know how to use scarcity on your landing page to boost conversion
Who Is This Course For?
This Best Landing Page Design & Conversion Rate Optimization course is beneficial for highly motivated learners interested in creating high conversion landing pages.
- This course is available to all learners of all academic backgrounds.
- Learners should be aged 16 or over.
- Good understanding of English language, numeracy and ICT skills are required to take this course.
- After you have successfully completed the course, you will obtain an Accredited Certificate of Achievement. And, you will also receive a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy for £39 or in PDF format at the cost of £24.
- PDF certificate’s turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days.
Why Choose Us?
- Affordable, engaging & high-quality e-learning study materials;
- Tutorial videos and materials from the industry-leading experts;
- Study in a user-friendly, advanced online learning platform;
- Efficient exam systems for the assessment and instant result;
- United Kingdom & internationally recognized accredited qualification;
- Access to course content on mobile, tablet and desktop from anywhere, anytime;
- Substantial career advancement opportunities;
- 24/7 student support via email.
The Best Landing Page Design & Conversion Rate Optimization course provides essential skills that will make you more effective in your role. It would be beneficial for any related profession in the industry, such as
- Digital Marketing Manager
- Campaign Executive
- Digital Designer
- Digital Design and Content Lead
|Module 01: Landing Page Design and Optimisation Fundamentals|
|Download all Section One Slides||00:48:00|
|Welcome to this course! Let’s lay the groundwork for good landing page design||00:13:00|
|The Myth Of The Perfect Landing Page Conversion Rate||00:12:00|
|The 3 Main Types of Landing Pages and How To Use Them Effectively||00:19:00|
|Common Business Models and Understanding Your Conversion Actions||00:19:00|
|The AIDA Sales Funnel and The Online Decision Making Process||00:17:00|
|The Awareness Stage of the Funnel: Where It All Begins||00:18:00|
|The Interest Stage of the Funnel … Tell Me More||00:14:00|
|The Desire Stage of the Funnel … I Want What You Sell||00:13:00|
|The Action Stage of the Funnel … I’m Going to Buy What You Sell||00:09:00|
|The Fogg Behavior Model and how it Applies to Good Landing Page Design||00:20:00|
|Making Your Landing Page Design Memorable||00:14:00|
|Module 02: Principles of Good Landing Page Design: Examples, Case Studies & Best Practices|
|Download all Section Two Slides||00:06:00|
|The Primacy of Product and The Concept of Usability in Landing Page Design||00:15:00|
|Eschew Obfuscation: Clarity and the Quest for Fewer Question Marks||00:11:00|
|The 5 Second Usability Test in Landing Page Design (and how you can use it now)||00:13:00|
|The Art and Science Behind Designing High-Converting Calls To Action (CTA’s)||00:19:00|
|Readability and Visual Hierarchy Landing Page Design||00:19:00|
|Respecting Web Conventions in Landing Page Design||00:13:00|
|Using Videos, Graphics and Imagery to Increase Landing Page Conversion Rates||00:20:00|
|Information Architecture and Accessibility – Landing Page Design Best Practices||00:20:00|
|Trust, Safety and Credibility (Part 1) Landing Page Design Best Practices||00:16:00|
|Trust, Safety and Credibility (Part 2) Landing Page Design Best Practices||00:09:00|
|Dedicated Landing Page Design Best Practices (Part 1)||00:15:00|
|Dedicated Landing Page Design Best Practices (Part 2)||00:12:00|
|Module 03: Principles of Persuasion in Landing Page Design|
|Download all Section Three Slides||00:32:00|
|Using Scarcity to Improve Conversion Rates on Your Landing Pages||00:10:00|
|Principles of Persuasion – Reciprocal Concessions & Reciprocity in Landing Pages||00:12:00|
|Principles of Persuasion … Anchoring and Cognitive Dissonance Theory||00:19:00|
|Module 04: Designing and Building a Landing Page Step by Step in Unbounce|
|My Favorite Landing Page Builders and Getting Started With Our Unbounce Page||00:10:00|
|Getting Familiar With the Unbounce Page Builder and Adding Our Header Section||00:07:00|
|Creating a Logo in Photoshop and Using the Unbounce Image Uploader Tool||00:16:00|
|Working With Background Imagery in Landing Pages and Developing Our Hero Section||00:16:00|
|Creating a Form, Action Block, and Finishing the Hero Section in Unbounce||00:19:00|
|Discussing Landing Page Design Changes and Creating our Primary Content Section||00:16:00|
|Finishing Page Content, Adding Icons, Footer and Working With Buttons Unbounce||00:11:00|
|Publishing Your Unbounce Landing Page on Your Custom Domain||00:04:00|
|Adding Custom CSS in Unbounce to Create Professional Drop Shadows||00:06:00|
|Mobile Site Layout in Unbounce Based on Mobile Landing Page Design Guidelines||00:03:00|
|Designing Your Form Confirmation Dialogue in Unbounce and Testing Your Live Form||00:04:00|
|Assigning A/B Testing Variants in Unbounce and Assigning Traffic Weights||00:12:00|
|Integrating Your Unbounce Form Submissions With Your Mailchimp Account||00:09:00|
|Module 05: Bonus|
|Goodbye For Now … I Will Miss You Dearly||00:03:00|
|Module 06: Bonus Content: Real-Life Audits – Landing Page Design Best Practices|
|Western Computer Audit Part 1||00:08:00|
|Western Computer Audit Part 2||00:09:00|
|Western Computer Audit Part 3||00:15:00|
|Western Computer Audit Part 4||00:14:00|
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