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Best Landing Page Design & Conversion Rate Optimization

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1 STUDENTS

Course Overview

Learn the sneaky ways to create a high conversion landing page with the Best Landing Page Design & Conversion Rate Optimization course. In this course, you will learn the steps for creating your very first landing page without writing a single line of code!

In this Best Landing Page Design & Conversion Rate Optimization course, you will learn the best practices to boost landing page conversion. You will explore the principles of high converting landing pages that you need to convert your website visitors into leads. You will also learn the principles of persuasion in landing pages and enhance your ability to design and build landing pages in Unbounce. Finally, you will know what exactly your landing page should include to generate traffic on your website and get your customers to take action! 

Enroll today and prepare yourself for a fascinating career in the Digital Marketing Industry! 

Learning Outcomes 

  • Gain the in-demand skills in landing page design and optimization
  • Learn the steps to increase your landing page conversion rate 
  • Identify the most common types of business models 
  • Learn the principles for good landing page design
  • Be able to apply psychological persuasion frameworks to your landing pages 
  • Learn step-by-step  how to design and build landing pages in Unbounce
  • Know how to use scarcity on your landing page to boost conversion

Who Is This Course For?

This Best Landing Page Design & Conversion Rate Optimization course is beneficial for highly motivated learners interested in creating high conversion landing pages.

Entry Requirement

  • This course is available to all learners of all academic backgrounds.
  • Learners should be aged 16 or over.
  • Good understanding of English language, numeracy and ICT skills are required to take this course.

Certification

  • After you have successfully completed the course, you will obtain an Accredited Certificate of Achievement. And, you will also receive a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy for £39 or in PDF format at the cost of £24.
  • PDF certificate’s turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days.

Why Choose Us?

  • Affordable, engaging & high-quality e-learning study materials;
  • Tutorial videos and materials from the industry-leading experts;
  • Study in a user-friendly, advanced online learning platform;
  • Efficient exam systems for the assessment and instant result;
  • United Kingdom & internationally recognized accredited qualification;
  • Access to course content on mobile, tablet and desktop from anywhere, anytime;
  • Substantial career advancement opportunities;
  • 24/7 student support via email.

Career Path

The Best Landing Page Design & Conversion Rate Optimization course provides essential skills that will make you more effective in your role. It would be beneficial for any related profession in the industry, such as

  • Digital Marketing Manager
  • Campaign Executive
  • Digital Designer
  • Digital Design and Content Lead

Course Curriculum

Module 01: Landing Page Design and Optimisation Fundamentals
Download all Section One Slides 00:48:00
Welcome to this course! Let’s lay the groundwork for good landing page design 00:13:00
The Myth Of The Perfect Landing Page Conversion Rate 00:12:00
The 3 Main Types of Landing Pages and How To Use Them Effectively 00:19:00
Common Business Models and Understanding Your Conversion Actions 00:19:00
The AIDA Sales Funnel and The Online Decision Making Process 00:17:00
The Awareness Stage of the Funnel: Where It All Begins 00:18:00
The Interest Stage of the Funnel … Tell Me More 00:14:00
The Desire Stage of the Funnel … I Want What You Sell 00:13:00
The Action Stage of the Funnel … I’m Going to Buy What You Sell 00:09:00
The Fogg Behavior Model and how it Applies to Good Landing Page Design 00:20:00
Making Your Landing Page Design Memorable 00:14:00
Module 02: Principles of Good Landing Page Design: Examples, Case Studies & Best Practices
Download all Section Two Slides 00:06:00
The Primacy of Product and The Concept of Usability in Landing Page Design 00:15:00
Eschew Obfuscation: Clarity and the Quest for Fewer Question Marks 00:11:00
The 5 Second Usability Test in Landing Page Design (and how you can use it now) 00:13:00
The Art and Science Behind Designing High-Converting Calls To Action (CTA’s) 00:19:00
Readability and Visual Hierarchy Landing Page Design 00:19:00
Respecting Web Conventions in Landing Page Design 00:13:00
Using Videos, Graphics and Imagery to Increase Landing Page Conversion Rates 00:20:00
Information Architecture and Accessibility – Landing Page Design Best Practices 00:20:00
Trust, Safety and Credibility (Part 1) Landing Page Design Best Practices 00:16:00
Trust, Safety and Credibility (Part 2) Landing Page Design Best Practices 00:09:00
Dedicated Landing Page Design Best Practices (Part 1) 00:15:00
Dedicated Landing Page Design Best Practices (Part 2) 00:12:00
Module 03: Principles of Persuasion in Landing Page Design
Download all Section Three Slides 00:32:00
Using Scarcity to Improve Conversion Rates on Your Landing Pages 00:10:00
Principles of Persuasion – Reciprocal Concessions & Reciprocity in Landing Pages 00:12:00
Principles of Persuasion … Anchoring and Cognitive Dissonance Theory 00:19:00
Module 04: Designing and Building a Landing Page Step by Step in Unbounce
My Favorite Landing Page Builders and Getting Started With Our Unbounce Page 00:10:00
Getting Familiar With the Unbounce Page Builder and Adding Our Header Section 00:07:00
Creating a Logo in Photoshop and Using the Unbounce Image Uploader Tool 00:16:00
Working With Background Imagery in Landing Pages and Developing Our Hero Section 00:16:00
Creating a Form, Action Block, and Finishing the Hero Section in Unbounce 00:19:00
Discussing Landing Page Design Changes and Creating our Primary Content Section 00:16:00
Finishing Page Content, Adding Icons, Footer and Working With Buttons Unbounce 00:11:00
Publishing Your Unbounce Landing Page on Your Custom Domain 00:04:00
Adding Custom CSS in Unbounce to Create Professional Drop Shadows 00:06:00
Making Your Landing Page Design Work Better With Custom Javascript Snippets 00:08:00
Mobile Site Layout in Unbounce Based on Mobile Landing Page Design Guidelines 00:03:00
Designing Your Form Confirmation Dialogue in Unbounce and Testing Your Live Form 00:04:00
Assigning A/B Testing Variants in Unbounce and Assigning Traffic Weights 00:12:00
Integrating Your Unbounce Form Submissions With Your Mailchimp Account 00:09:00
Module 05: Bonus
Goodbye For Now … I Will Miss You Dearly 00:03:00
Module 06: Bonus Content: Real-Life Audits – Landing Page Design Best Practices
Western Computer Audit Part 1 00:08:00
Western Computer Audit Part 2 00:09:00
Western Computer Audit Part 3 00:15:00
Western Computer Audit Part 4 00:14:00

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