Digital Marketing Masterclass - 23 Courses in 1

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Introduction

Welcome! Let’s Do This!

00:02:00
Learn Our Digital Marketing System in 10 Minutes

00:09:00

Define Your Business & Target Audience

Define Your Purpose

00:04:00
Case Study 3 Brand’s Purpose

00:05:00
Position Your Brand

00:04:00
Case Study Amazon and Harley Davidson Positioning Statements

00:03:00
Unique Selling Proposition

00:06:00
Personality What’s Yours

00:02:00
Case Study 3+ Brands Show Their Personality

00:07:00
Find Your Audience

00:05:00
Validate Your Business Idea

00:09:00

Brand Identity

Branding Basics

00:02:00
Case Study 3 Companies with Great ‘Brand’ Strategies

00:05:00
Tools for Creating Graphics

00:08:00
Quick Canva Tutorial

00:11:00
Quick Photoshop Tutorial

00:26:00

Websites

1. Website Tools & Why I Use WordPress

00:04:00
3. Choose Your Domain Name

00:05:00
4. Intro to the WordPress Course Lessons

00:01:00
5. Purchase Hosting and Install WordPress

00:06:00
6. Navigating WordPress

00:06:00
7. Install a New Theme

00:07:00
8. Add a Static Home Page

00:04:00
9. Editing a Page & Change the Site Title

00:17:00
10. Add and Edit a Menu

00:06:00
11. Publishing Your Website

00:02:00
12. Writing a New Post & Organizing Your Blog

00:09:00
13. Blog Page Design – Excerpts vs. Full Content

00:01:00
14. Adding a Video to Your Website

00:04:00
15. Customize the Sidebar

00:05:00
16. Change Your Site Icon

00:02:00
17. Change Your Site Icon with a Plugin

00:02:00
18. Make Your Website Responsive and Mobile Friendly

00:03:00
19. Customize the Footer Information

00:03:00
20. Find, Install, and Activate Plugins

00:07:00
21. Backing Up Your Website

00:05:00
22. Securing Your Site from Attackers

00:05:00
23. Make Your Site SEO Friendly

00:06:00
24. Make Your Website Faster

00:05:00
25. See Google Analytics in WordPress

00:05:00
26. Block Spam with Akismet

00:03:00
27. Pretty Link Redirects and Link Shortener

00:03:00
28. SSL Certificates – Secure & Encrypt User Data

00:05:00
30. Secure Contact Forms

00:07:00
31. Add Comments

00:05:00
32. Free Email Marketing in WordPress

00:11:00
33. Add Social Sharing Buttons

00:07:00
34. What Pages Do You Need

00:09:00
35. Design a Home Page that Works

00:09:00
36. The Start Here (About Page)

00:06:00
37. The Resources Page

00:06:00

Email Marketing

1. Easy Email Marketing Funnels

00:07:00
2. Email Marketing Tools

00:04:00
3. Create a Lead Magnet

00:07:00
5. Add Opt-In Forms to Your Website

00:06:00
6. Segment and Tag Your Audience

00:05:00
7. Create Email Sequences

00:13:00
8. Write Better Email Subject Lines

00:04:00
Use Reports to Analyze Success

00:07:00
10. Case Study How Phil Got 100+ New Subscribers in Less Than 1 Week99

00:06:00

Copywriting, Blogging & SEO

1 Copywriting Basics

00:02:00
2. A.I.D.A.99

00:06:00
3 Case Study A Sales Page That Works

00:08:00
4 9 Commandments of Copywriting

00:07:00
5. Write Better Headlines99

00:05:00
6 Write Quality Articles

00:06:00
7 Improve Your Website’s SEO

00:05:00

YouTube

1 YouTube Basics

00:07:00
2 Case Study Phil’s YouTube Sales Funnel

00:05:00
3 SEO Watch Time vs View Count

00:04:00
4. YouTube Keyword Research

00:06:00
5 Start Your YouTube Channel

00:03:00
6 Design and Add Channel Art

00:07:00
7. Add Your Channel Description99

00:03:00
8 Customize Your Channel Layout

00:04:00
11 Add a YouTube Channel Trailer

00:02:00
12 Verify Your Channel and More Important Settings

00:07:00
13 Upload Defaults, Featured Content, and Branding

00:06:00
14. Uploading a Video Titles, Descriptions, Thumbnails, and Tags

00:12:00
15 Adding YouTube Cards and End Screens

00:08:00
16 YouTube Analytics

00:06:00
17 The Community Tab

00:02:00
18 Going Live on YouTube

00:04:00
19 Free Music Library on YouTube

00:02:00
20 Create a YouTube Ad Promote Your Videos

00:05:00
21 Spy on Your Competitors with Social Blade

00:04:00
22 TubeBuddy Tutorial Optimize Your YouTube Experience

00:13:00

Video Marketing

1. Video Marketing Basics99

00:04:00
2. Video Equipment for Beginners

00:08:00
3. Tools to Help Make Your Videos Look Pro

00:04:00
4. Structure a Video that Sells

00:04:00
5. Video Production Bootcamp Intro

00:01:00
6. You Need These Things to Make a Great Video

00:03:00
7. Create the RIGHT Video for Your Brand

00:03:00
8. Come Up with a GREAT Video Idea

00:05:00
9. Plan Your Video

00:04:00
10. Intro to Equipment

00:02:00
11. Camera Options

00:06:00
12. Microphone Options

00:05:00
13. Lighting Options

00:02:00
14. Editing Tools

00:02:00
15. Exposing Your Shot

00:05:00
16. Compose Your Shot

00:04:00
17. Filming Yourself

00:01:00
18. Getting the Right Shot

00:04:00
19. Choose a Background

00:03:00
20. Phil’s Office Setup

00:03:00
21. Shooting with a Smartphone

00:05:00
22. Choosing the Right Microphone

00:03:00
23. Record Better Audio in Any Environment

00:01:00
24. Basic Video Lighting 3-Point Setup

00:07:00

Facebook Groups (Social Media Marketing)

1. Why Facebook Groups

00:02:00
2. Start a Facebook Group for Your Audience

00:11:00
4. Facebook Group Tips Grow an Engaged Audience

00:08:00
5. Posting Types, Live Streaming to Groups, and Scheduling Posts

00:04:00

Facebook Pages (Social Media Marketing)

1. Why Facebook Pages are Important for your Business

00:01:00
3. Creating an Optimized Facebook Page for your Business

00:09:00
4. Adding Essential Information to your Facebook Page

00:11:00
5. Selecting your Profile Image

00:05:00
6. Creating a Professional Facebook Cover Image

00:12:00
7. Writing a Captivating Description for your Page

00:03:00
8. Getting your Facebook Page Username & URL

00:03:00
10. Facebook Page Apps to Increase Fans Engagement

00:08:00
12. Top 9 Ways to Monetize your Facebook Page

00:12:00
13. Exploring Publishing tools

00:10:00
14. Scheduling Posts

00:05:00
15. Facebook Call-To-Action Button

00:09:00
16. How to Spy your Competitors on Facebook

00:11:00
17. How to Guarantee your Fans see All your posts

00:10:00
18. Exploring Facebook Insights

00:12:00
19. Promoting your Facebook Page

00:11:00
20. Four Unlimited sources of Royalty Free Image for your Facebook

00:12:00
21. Turn ANY image into a clickable Facebook Post

00:05:00

Facebook Ads (Social Media Marketing)

1. Introduction to Facebook Ads

00:01:00
2. Introduction to the Facebook Ads Manager

00:06:00
3. Setting up your Payment account for Ads

00:02:00
4. Defining your Target Audience

00:12:00
5. Level 1 – Creating the Ad Post

00:05:00
6. Level 1 – Boosting Your Post

00:09:00
7. Level 2 – Creating your Ad in the Ads Manager

00:11:00
8. Tips to get your Ad approved by Facebook

00:03:00
9. Analyzing the Results

00:11:00

Facebook Retargeting (Social Media Marketing)

1. What is Facebook Retargeting and Why is Important for you

00:05:00
2. Creating a Facebook Pixel

00:05:00
3. Installing the Pixel in WordPress

00:05:00
4. Installing the Pixel in other websites (non-WordPress)

00:02:00
6. Testing the Facebook Pixel

00:04:00
7. Creating your Audience with the Facebook Pixel

00:04:00
8. Facebook Pixel Advanced Audience Creation

00:14:00
9. Message Your Audience is too small

00:02:00
10. Creating a Facebook Ad with the Pixel Audience

00:11:00

Facebook For Local Business - (Social Media Marketing)

1. How Facebook Ads Can Help your Local Business to Grow

00:06:00
2. This is the Plan for your Local Business

00:08:00
3. Reaching people around your business

00:10:00
4. Creating your Local Business Facebook Ad

00:10:00

Facebook Marketing - Student Q&A

1. How to Optimize Your Audience Detailed Targeting on Facebook Ads

00:05:00
2. How to Use Tags to Reach more people on Social Media

00:05:00
3. Breaking News! Facebook is changing the rules. How to protect your Pages

00:44:00
4. How to Check if Facebook Shared your Data with Cambridge Analytica

00:02:00

Google Adwords

1. Google Adwords for your Business

00:02:00
2. How Google Adwords works

00:03:00
3. Examples of Google Adwords Ads that we are Creating

00:04:00
4. Setting up your Adwords Account

00:07:00
5. Exploring the Adwords Interface

00:05:00
6. Finding the Best Keywords for your Business with Keyword Planner

00:11:00
7. Creating a Google Adwords Search Campaign

00:06:00
8. Selecting your Audience

00:04:00
9. Choosing your Bid Settings

00:04:00
10. Creating an Ad Group and Adding Keywords

00:04:00
11. Finalizing your Google Adwords Ad

00:06:00
12. Managing your Campaign and Analytics

00:03:00
13. Creating a YouTube Ad with Google Adwords

00:10:00
14. Your Next Steps…

00:01:00

Google Analytics

1. Set Up Google Analytics

00:06:00
2. Navigating the Google Analytics Dashboard

00:07:00
3. Know Your Audience Better with Analytics

00:06:00
4. User Acquisition and Behavior Flow

00:13:00
5. See Where Visitors Click on Your Website

00:05:00
6. User Behavior and Site Speed

00:04:00
7. Setting Up Goals with Google Analytics

00:03:00

Twitter (Social Media Marketing)

1. Why Twitter and How it can Help your Business

00:02:00
2. Choosing the Best Username

00:06:00
3. 4 Tips to Choose Your Twitter Handle

00:02:00
4. Creating your Twitter account

00:05:00
5. Creating an Outstanding Twitter Profile Page

00:04:00
6. Adding your Profile and Header Photo

00:10:00
7. Writing an Optimized Twitter Bio

00:11:00
9. Pin the Most Important Tweet for Your Audience

00:06:00
10. Connecting with Other Influencers

00:06:00
11. Twitter Hashtags

00:06:00
12. Case Study – Growing Your Twitter presence with Jooicer

00:09:00
13. Adding Twitter buttons to your Website

00:10:00
14. Adding Twitter Widgets to your Website

00:07:00
15. Twitter Advertising – Creating your Ads Account

00:10:00
16. Twitter Advertising – Adding your Payment Method

00:01:00
17. Twitter Advertising – Creating other Twitter Ads

00:02:00
18. Twitter Advertising – Promoting a Tweet

00:02:00

Instagram (Social Media Marketing)

1. Why Instagram and How it can Help your Business

00:04:00
2. Instagram for Business – What’s our Strategy

00:04:00
3. Create an Instagram for Business Profile

00:04:00
4. #1 Building a Killer Instagram Profile

00:03:00
5. #2 Building a Killer Instagram Profile

00:04:00
6. #3 Building a Killer Instagram Profile

00:05:00
7. #4 Building a Killer Instagram Profile

00:02:00
8. Accessing the Ads Manager

00:03:00
9. Creating your First Instagram Ad

00:04:00
10. Creating your Instagram Ad inside the App

00:08:00
12. Important Tips to have a successful Ad campaign

00:05:00
13. #1 Mistakes People Make on Instagram

00:02:00
14. #2 Mistakes People Make on Instagram

00:01:00
15. #3 Mistakes People Make on Instagram

00:02:00
16. #4 Mistakes People Make on Instagram

00:01:00
17. #5 Mistakes People Make on Instagram

00:01:00
18. #6 Mistakes People Make on Instagram

00:01:00
19. Tools to Create Viral Instagram Photos

00:04:00
20. Create Viral Instagram Photos

00:13:00
21. Adding Your Logo or Website to your Instagram Photos

00:05:00
22. Instagram Live Video

00:04:00

Pinterest (Social Media Marketing)

1. Why Pinterest and How it can help your Business

00:03:00
2. Opening a Pinterest Business Account

00:03:00
3. Linking Pinterest with Your Website and Getting a Verified Account

00:05:00
4. Linking Pinterest with Other Social Media Platforms

00:02:00
5. Optimizing your Pinterest Profile

00:09:00
6. Creating Boards

00:09:00
8. Using Secret Boards

00:03:00
9. The Powerful Pinterest Notification

00:01:00
10. Adding Pinterest Chrome Extension

00:03:00
11. Adding Pinterest to Your Website

00:14:00
Pinterest Ads – Getting started

00:03:00
Pinterest Ads Panel Overview

00:03:00
Pinterest Ads – Creating a Campaign

00:13:00
Pinterest Ads – Creating Pinterest Ads Fast

00:03:00
Pinterest Ads – Analytics

00:02:00

LinkedIn (Social Media Marketing)

Welcome to LinkedIn Marketing
Setting up your LinkedIn Profile
Adding Experience, Skills, Accomplishments to your Profile
Adding a professional Background photo

00:04:00
Adding Media (videophotos) to your LinkedIn Profile
Changing your LinkedIn URL

00:04:00
Adding your Website to LinkedIn

00:06:00
Creating Shareable content on LinkedIn

00:04:00
Case Study LinkedIn Company Page Examples
Creating a LinkedIn Company Page

00:02:00
Managing your LinkedIn Company Page

00:07:00
Publishing content in your LinkedIn Company Page
Getting $50 Bonus in Ads Credits
LinkedIn Ads Introduction

00:03:00
Creating a linkedIn Sponsored Content Ad.

00:12:00
Waiting for LinkedIn Ad approval

00:01:00
Creating a LinkedIn Text Ads Campaign

00:07:00
Creating a LinkedIn Sponsored InMail Campaign
Quick view at the Campaign Manager

Periscope (Social Media Marketing)

What is Periscope

00:01:00
Creating Your Periscope Account

00:07:00
Using your Description as Marketing tool

00:04:00
Using Periscope like a Pro

00:11:00
Live Scope Stats

00:04:00
How Often to Periscope

00:04:00
Ideal Periscope session length

00:03:00
Using Powerful titles in your scopes

00:02:00
Getting feedback from your Audience

00:04:00
Using your scopes in other Channels

00:06:00
Optional equipment that will make your scopes looks professional

00:05:00

Social Media Live Streaming

Using Different Social Media Streaming to Grow your Business

00:02:00
Basic Equipment for Social Media Streaming

00:09:00
Planning an irresistible Live Streaming Session

00:10:00
Facebook Live Basics

00:05:00
Running a Facebook Live Session from your Smartphone

00:07:00
Sharing our Facebook Live Sessions

00:03:00
3 ways to Reuse your Facebook Live Session for Ads or Posts

00:05:00
YouTube Live Basics

00:02:00
Running a YouTube Live From your Smartphone

00:05:00
Instagram Live

00:03:00
Periscope Live

00:03:00
Introduction to OBS Broadcaster Software

00:03:00
Setting up your OBS Software

00:11:00
Using OBS Studio Mode

00:05:00
Facebook Live Streaming with OBS

00:12:00
YouTube Live Streaming with OBS

00:07:00
Simultaneous Streaming to Facebook, YouTube and Periscope

00:16:00
Other awesome software for Live Streaming

00:08:00

Podcasting

Why Podcasting

00:03:00
Podcasting Tools

00:07:00
Podcast Hosting with Libsyn

00:07:00
Adding Tags to Your MP3 with ID3 Editor

00:03:00
Getting Your Podcast on iTunes

00:02:00
Validate Your Podcast Feed

00:01:00
Outsourcing Your Podcast Work

00:02:00

Quora

Why Quora

00:03:00
Find the Right Questions, and Optimize Your Answer

00:03:00

LIVE Q&A Replays

Live Q&A 1

01:10:00
Live Q&A 2

01:03:00

What Our Students are Saying

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Easy to access, generous options for multiple learning and approaches. Supportive team.

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I am thankful that I have chosen John Academy for my online courses. It has given me a platform where I have learned a lot. It has so many reading materials with a handful of knowledge. Once again, thank you so much to the John Academy support team, who has cooperated & supported me throughout this journey.

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Brilliant course, with so many to choose from, very good value and a certificate at the end. Quick turnaround to receive a certificate. Very good academy I have completed several and have 2 ongoing at the moment. Never had any problems. Excellent customer service. Would recommend.