Digital Marketing Masterclass - 23 Courses in 1

(10 Reviews)

★ ★ ★ ★ ★

stds 149 Students

GET ACCESS TO THIS COURSE ALONG WITH 3000+ ONLINE COURSES FOR A YEAR FOR JUST £49. GET NOW

For Me
For Teams

PRIVATE

Save 0.00 % - Offer ENDS SOON

PRIVATE COURSE

Access All Courses for Only £49

14-Day Money-Back Guarantee

Access
1 Year
Skill Level
Intermediate
Certificate
Course Certificate
Units
293
Quizzes
0
Duration
1 day, 4 hours

Gift this course

HOME
CURRICULUM
Reviews

Introduction

Welcome! Let’s Do This!

00:02:00
Learn Our Digital Marketing System in 10 Minutes

00:09:00

Define Your Business & Target Audience

Define Your Purpose

00:04:00
Case Study 3 Brand’s Purpose

00:05:00
Position Your Brand

00:04:00
Case Study Amazon and Harley Davidson Positioning Statements

00:03:00
Unique Selling Proposition

00:06:00
Personality What’s Yours

00:02:00
Case Study 3+ Brands Show Their Personality

00:07:00
Find Your Audience

00:05:00
Validate Your Business Idea

00:09:00

Brand Identity

Branding Basics

00:02:00
Case Study 3 Companies with Great ‘Brand’ Strategies

00:05:00
Tools for Creating Graphics

00:08:00
Quick Canva Tutorial

00:11:00
Quick Photoshop Tutorial

00:26:00

Websites

1. Website Tools & Why I Use WordPress

00:04:00
3. Choose Your Domain Name

00:05:00
4. Intro to the WordPress Course Lessons

00:01:00
5. Purchase Hosting and Install WordPress

00:06:00
6. Navigating WordPress

00:06:00
7. Install a New Theme

00:07:00
8. Add a Static Home Page

00:04:00
9. Editing a Page & Change the Site Title

00:17:00
10. Add and Edit a Menu

00:06:00
11. Publishing Your Website

00:02:00
12. Writing a New Post & Organizing Your Blog

00:09:00
13. Blog Page Design – Excerpts vs. Full Content

00:01:00
14. Adding a Video to Your Website

00:04:00
15. Customize the Sidebar

00:05:00
16. Change Your Site Icon

00:02:00
17. Change Your Site Icon with a Plugin

00:02:00
18. Make Your Website Responsive and Mobile Friendly

00:03:00
19. Customize the Footer Information

00:03:00
20. Find, Install, and Activate Plugins

00:07:00
21. Backing Up Your Website

00:05:00
22. Securing Your Site from Attackers

00:05:00
23. Make Your Site SEO Friendly

00:06:00
24. Make Your Website Faster

00:05:00
25. See Google Analytics in WordPress

00:05:00
26. Block Spam with Akismet

00:03:00
27. Pretty Link Redirects and Link Shortener

00:03:00
28. SSL Certificates – Secure & Encrypt User Data

00:05:00
30. Secure Contact Forms

00:07:00
31. Add Comments

00:05:00
32. Free Email Marketing in WordPress

00:11:00
33. Add Social Sharing Buttons

00:07:00
34. What Pages Do You Need

00:09:00
35. Design a Home Page that Works

00:09:00
36. The Start Here (About Page)

00:06:00
37. The Resources Page

00:06:00

Email Marketing

1. Easy Email Marketing Funnels

00:07:00
2. Email Marketing Tools

00:04:00
3. Create a Lead Magnet

00:07:00
5. Add Opt-In Forms to Your Website

00:06:00
6. Segment and Tag Your Audience

00:05:00
7. Create Email Sequences

00:13:00
8. Write Better Email Subject Lines

00:04:00
Use Reports to Analyze Success

00:07:00
10. Case Study How Phil Got 100+ New Subscribers in Less Than 1 Week99

00:06:00

Copywriting, Blogging & SEO

1 Copywriting Basics

00:02:00
2. A.I.D.A.99

00:06:00
3 Case Study A Sales Page That Works

00:08:00
4 9 Commandments of Copywriting

00:07:00
5. Write Better Headlines99

00:05:00
6 Write Quality Articles

00:06:00
7 Improve Your Website’s SEO

00:05:00

YouTube

1 YouTube Basics

00:07:00
2 Case Study Phil’s YouTube Sales Funnel

00:05:00
3 SEO Watch Time vs View Count

00:04:00
4. YouTube Keyword Research

00:06:00
5 Start Your YouTube Channel

00:03:00
6 Design and Add Channel Art

00:07:00
7. Add Your Channel Description99

00:03:00
8 Customize Your Channel Layout

00:04:00
11 Add a YouTube Channel Trailer

00:02:00
12 Verify Your Channel and More Important Settings

00:07:00
13 Upload Defaults, Featured Content, and Branding

00:06:00
14. Uploading a Video Titles, Descriptions, Thumbnails, and Tags

00:12:00
15 Adding YouTube Cards and End Screens

00:08:00
16 YouTube Analytics

00:06:00
17 The Community Tab

00:02:00
18 Going Live on YouTube

00:04:00
19 Free Music Library on YouTube

00:02:00
20 Create a YouTube Ad Promote Your Videos

00:05:00
21 Spy on Your Competitors with Social Blade

00:04:00
22 TubeBuddy Tutorial Optimize Your YouTube Experience

00:13:00

Video Marketing

1. Video Marketing Basics99

00:04:00
2. Video Equipment for Beginners

00:08:00
3. Tools to Help Make Your Videos Look Pro

00:04:00
4. Structure a Video that Sells

00:04:00
5. Video Production Bootcamp Intro

00:01:00
6. You Need These Things to Make a Great Video

00:03:00
7. Create the RIGHT Video for Your Brand

00:03:00
8. Come Up with a GREAT Video Idea

00:05:00
9. Plan Your Video

00:04:00
10. Intro to Equipment

00:02:00
11. Camera Options

00:06:00
12. Microphone Options

00:05:00
13. Lighting Options

00:02:00
14. Editing Tools

00:02:00
15. Exposing Your Shot

00:05:00
16. Compose Your Shot

00:04:00
17. Filming Yourself

00:01:00
18. Getting the Right Shot

00:04:00
19. Choose a Background

00:03:00
20. Phil’s Office Setup

00:03:00
21. Shooting with a Smartphone

00:05:00
22. Choosing the Right Microphone

00:03:00
23. Record Better Audio in Any Environment

00:01:00
24. Basic Video Lighting 3-Point Setup

00:07:00

Facebook Groups (Social Media Marketing)

1. Why Facebook Groups

00:02:00
2. Start a Facebook Group for Your Audience

00:11:00
4. Facebook Group Tips Grow an Engaged Audience

00:08:00
5. Posting Types, Live Streaming to Groups, and Scheduling Posts

00:04:00

Facebook Pages (Social Media Marketing)

1. Why Facebook Pages are Important for your Business

00:01:00
3. Creating an Optimized Facebook Page for your Business

00:09:00
4. Adding Essential Information to your Facebook Page

00:11:00
5. Selecting your Profile Image

00:05:00
6. Creating a Professional Facebook Cover Image

00:12:00
7. Writing a Captivating Description for your Page

00:03:00
8. Getting your Facebook Page Username & URL

00:03:00
10. Facebook Page Apps to Increase Fans Engagement

00:08:00
12. Top 9 Ways to Monetize your Facebook Page

00:12:00
13. Exploring Publishing tools

00:10:00
14. Scheduling Posts

00:05:00
15. Facebook Call-To-Action Button

00:09:00
16. How to Spy your Competitors on Facebook

00:11:00
17. How to Guarantee your Fans see All your posts

00:10:00
18. Exploring Facebook Insights

00:12:00
19. Promoting your Facebook Page

00:11:00
20. Four Unlimited sources of Royalty Free Image for your Facebook

00:12:00
21. Turn ANY image into a clickable Facebook Post

00:05:00

Facebook Ads (Social Media Marketing)

1. Introduction to Facebook Ads

00:01:00
2. Introduction to the Facebook Ads Manager

00:06:00
3. Setting up your Payment account for Ads

00:02:00
4. Defining your Target Audience

00:12:00
5. Level 1 – Creating the Ad Post

00:05:00
6. Level 1 – Boosting Your Post

00:09:00
7. Level 2 – Creating your Ad in the Ads Manager

00:11:00
8. Tips to get your Ad approved by Facebook

00:03:00
9. Analyzing the Results

00:11:00

Facebook Retargeting (Social Media Marketing)

1. What is Facebook Retargeting and Why is Important for you

00:05:00
2. Creating a Facebook Pixel

00:05:00
3. Installing the Pixel in WordPress

00:05:00
4. Installing the Pixel in other websites (non-WordPress)

00:02:00
6. Testing the Facebook Pixel

00:04:00
7. Creating your Audience with the Facebook Pixel

00:04:00
8. Facebook Pixel Advanced Audience Creation

00:14:00
9. Message Your Audience is too small

00:02:00
10. Creating a Facebook Ad with the Pixel Audience

00:11:00

Facebook For Local Business - (Social Media Marketing)

1. How Facebook Ads Can Help your Local Business to Grow

00:06:00
2. This is the Plan for your Local Business

00:08:00
3. Reaching people around your business

00:10:00
4. Creating your Local Business Facebook Ad

00:10:00

Facebook Marketing - Student Q&A

1. How to Optimize Your Audience Detailed Targeting on Facebook Ads

00:05:00
2. How to Use Tags to Reach more people on Social Media

00:05:00
3. Breaking News! Facebook is changing the rules. How to protect your Pages

00:44:00
4. How to Check if Facebook Shared your Data with Cambridge Analytica

00:02:00

Google Adwords

1. Google Adwords for your Business

00:02:00
2. How Google Adwords works

00:03:00
3. Examples of Google Adwords Ads that we are Creating

00:04:00
4. Setting up your Adwords Account

00:07:00
5. Exploring the Adwords Interface

00:05:00
6. Finding the Best Keywords for your Business with Keyword Planner

00:11:00
7. Creating a Google Adwords Search Campaign

00:06:00
8. Selecting your Audience

00:04:00
9. Choosing your Bid Settings

00:04:00
10. Creating an Ad Group and Adding Keywords

00:04:00
11. Finalizing your Google Adwords Ad

00:06:00
12. Managing your Campaign and Analytics

00:03:00
13. Creating a YouTube Ad with Google Adwords

00:10:00
14. Your Next Steps…

00:01:00

Google Analytics

1. Set Up Google Analytics

00:06:00
2. Navigating the Google Analytics Dashboard

00:07:00
3. Know Your Audience Better with Analytics

00:06:00
4. User Acquisition and Behavior Flow

00:13:00
5. See Where Visitors Click on Your Website

00:05:00
6. User Behavior and Site Speed

00:04:00
7. Setting Up Goals with Google Analytics

00:03:00

Twitter (Social Media Marketing)

1. Why Twitter and How it can Help your Business

00:02:00
2. Choosing the Best Username

00:06:00
3. 4 Tips to Choose Your Twitter Handle

00:02:00
4. Creating your Twitter account

00:05:00
5. Creating an Outstanding Twitter Profile Page

00:04:00
6. Adding your Profile and Header Photo

00:10:00
7. Writing an Optimized Twitter Bio

00:11:00
9. Pin the Most Important Tweet for Your Audience

00:06:00
10. Connecting with Other Influencers

00:06:00
11. Twitter Hashtags

00:06:00
12. Case Study – Growing Your Twitter presence with Jooicer

00:09:00
13. Adding Twitter buttons to your Website

00:10:00
14. Adding Twitter Widgets to your Website

00:07:00
15. Twitter Advertising – Creating your Ads Account

00:10:00
16. Twitter Advertising – Adding your Payment Method

00:01:00
17. Twitter Advertising – Creating other Twitter Ads

00:02:00
18. Twitter Advertising – Promoting a Tweet

00:02:00

Instagram (Social Media Marketing)

1. Why Instagram and How it can Help your Business

00:04:00
2. Instagram for Business – What’s our Strategy

00:04:00
3. Create an Instagram for Business Profile

00:04:00
4. #1 Building a Killer Instagram Profile

00:03:00
5. #2 Building a Killer Instagram Profile

00:04:00
6. #3 Building a Killer Instagram Profile

00:05:00
7. #4 Building a Killer Instagram Profile

00:02:00
8. Accessing the Ads Manager

00:03:00
9. Creating your First Instagram Ad

00:04:00
10. Creating your Instagram Ad inside the App

00:08:00
12. Important Tips to have a successful Ad campaign

00:05:00
13. #1 Mistakes People Make on Instagram

00:02:00
14. #2 Mistakes People Make on Instagram

00:01:00
15. #3 Mistakes People Make on Instagram

00:02:00
16. #4 Mistakes People Make on Instagram

00:01:00
17. #5 Mistakes People Make on Instagram

00:01:00
18. #6 Mistakes People Make on Instagram

00:01:00
19. Tools to Create Viral Instagram Photos

00:04:00
20. Create Viral Instagram Photos

00:13:00
21. Adding Your Logo or Website to your Instagram Photos

00:05:00
22. Instagram Live Video

00:04:00

Pinterest (Social Media Marketing)

1. Why Pinterest and How it can help your Business

00:03:00
2. Opening a Pinterest Business Account

00:03:00
3. Linking Pinterest with Your Website and Getting a Verified Account

00:05:00
4. Linking Pinterest with Other Social Media Platforms

00:02:00
5. Optimizing your Pinterest Profile

00:09:00
6. Creating Boards

00:09:00
8. Using Secret Boards

00:03:00
9. The Powerful Pinterest Notification

00:01:00
10. Adding Pinterest Chrome Extension

00:03:00
11. Adding Pinterest to Your Website

00:14:00
Pinterest Ads – Getting started

00:03:00
Pinterest Ads Panel Overview

00:03:00
Pinterest Ads – Creating a Campaign

00:13:00
Pinterest Ads – Creating Pinterest Ads Fast

00:03:00
Pinterest Ads – Analytics

00:02:00

LinkedIn (Social Media Marketing)

Welcome to LinkedIn Marketing
Setting up your LinkedIn Profile
Adding Experience, Skills, Accomplishments to your Profile
Adding a professional Background photo

00:04:00
Adding Media (videophotos) to your LinkedIn Profile
Changing your LinkedIn URL

00:04:00
Adding your Website to LinkedIn

00:06:00
Creating Shareable content on LinkedIn

00:04:00
Case Study LinkedIn Company Page Examples
Creating a LinkedIn Company Page

00:02:00
Managing your LinkedIn Company Page

00:07:00
Publishing content in your LinkedIn Company Page
Getting $50 Bonus in Ads Credits
LinkedIn Ads Introduction

00:03:00
Creating a linkedIn Sponsored Content Ad.

00:12:00
Waiting for LinkedIn Ad approval

00:01:00
Creating a LinkedIn Text Ads Campaign

00:07:00
Creating a LinkedIn Sponsored InMail Campaign
Quick view at the Campaign Manager

Periscope (Social Media Marketing)

What is Periscope

00:01:00
Creating Your Periscope Account

00:07:00
Using your Description as Marketing tool

00:04:00
Using Periscope like a Pro

00:11:00
Live Scope Stats

00:04:00
How Often to Periscope

00:04:00
Ideal Periscope session length

00:03:00
Using Powerful titles in your scopes

00:02:00
Getting feedback from your Audience

00:04:00
Using your scopes in other Channels

00:06:00
Optional equipment that will make your scopes looks professional

00:05:00

Social Media Live Streaming

Using Different Social Media Streaming to Grow your Business

00:02:00
Basic Equipment for Social Media Streaming

00:09:00
Planning an irresistible Live Streaming Session

00:10:00
Facebook Live Basics

00:05:00
Running a Facebook Live Session from your Smartphone

00:07:00
Sharing our Facebook Live Sessions

00:03:00
3 ways to Reuse your Facebook Live Session for Ads or Posts

00:05:00
YouTube Live Basics

00:02:00
Running a YouTube Live From your Smartphone

00:05:00
Instagram Live

00:03:00
Periscope Live

00:03:00
Introduction to OBS Broadcaster Software

00:03:00
Setting up your OBS Software

00:11:00
Using OBS Studio Mode

00:05:00
Facebook Live Streaming with OBS

00:12:00
YouTube Live Streaming with OBS

00:07:00
Simultaneous Streaming to Facebook, YouTube and Periscope

00:16:00
Other awesome software for Live Streaming

00:08:00

Podcasting

Why Podcasting

00:03:00
Podcasting Tools

00:07:00
Podcast Hosting with Libsyn

00:07:00
Adding Tags to Your MP3 with ID3 Editor

00:03:00
Getting Your Podcast on iTunes

00:02:00
Validate Your Podcast Feed

00:01:00
Outsourcing Your Podcast Work

00:02:00

Quora

Why Quora

00:03:00
Find the Right Questions, and Optimize Your Answer

00:03:00

LIVE Q&A Replays

Live Q&A 1

01:10:00
Live Q&A 2

01:03:00

What Our Students are Saying

Sam Carpenter

John Academy has helped me in my development, and I took the courses seriously and gained a qualifications certificate, which I've wanted to do for a long time. I highly recommend it, and a few friends have signed up, too. Thank you, John Academy.

Georgina Salazar

Easy to access, generous options for multiple learning and approaches. Supportive team.

Wayne Wright

The course empowers me to make my dreams come true. The course material was excellent. John Academy is good to study.

Romina

I am thankful that I have chosen John Academy for my online courses. It has given me a platform where I have learned a lot. It has so many reading materials with a handful of knowledge. Once again, thank you so much to the John Academy support team, who has cooperated & supported me throughout this journey.

Peter Gilbert

Brilliant course, with so many to choose from, very good value and a certificate at the end. Quick turnaround to receive a certificate. Very good academy I have completed several and have 2 ongoing at the moment. Never had any problems. Excellent customer service. Would recommend.