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Facebook Marketing and Building Messenger Chatbots

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1 STUDENTS

Course Overview

Direct messenger communication is more effective than Facebook posts. The faster you can answer the questions of your customers, the better response you’ll get. And messenger chatbot makes you available for your customers 24/7. Learn how you can use messenger communication effectively and create your own chatbot from this Facebook Marketing and Building Messenger Chatbots course and boost your Facebook marketing skill today.

In this Facebook Marketing and Building Messenger Chatbots course, you will learn how you can create a Facebook Messenger chatbot and turn your messenger inbox into a marketing platform. This course will teach you how you can create your chatbot with personalized text message conversation. You will also understand the settings of able to get an automatic notification for any emergency queries. This will also help you with messenger promotions, ad campaigns and increase sales through the chat platform.

Learning Outcomes

  • Understand how Facebook marketing works 
  • Be able to create an effective messenger chatbot 
  • Learn the functions of messenger chatbot 
  • Connect chatbot with webinars, Google sheets and other files 
  • Be able to create a highly successful or messenger ad campaign
  • Learn how to set up SMS notifications from Facebook Messenger 
  • Develop chatbot drip campaign and attract new customers through Messenger

Who is this course for?

This course is for anyone who wants to learn about Facebook marketing and promote their business through Facebook. You will learn to build a messenger chatbot and be able to communicate with your customers more effectively.

Entry Requirement

  • This course is available to all learners, of all academic backgrounds.
  • Learners should be aged 16 or over to undertake the qualification.
  • Good understanding of English language, numeracy and ICT are required to attend this course.

Certification

  • After you have successfully completed the course, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy at the cost of £39 or in PDF format at the cost of £24.
  • PDF certificate’s turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days.

Why choose us?

  • Affordable, engaging & high-quality e-learning study materials;
  • Tutorial videos/materials from the industry-leading experts;
  • Study in a user-friendly, advanced online learning platform;
  • Efficient exam systems for the assessment and instant result;
  • The UK & internationally recognized accredited qualification;
  • Access to course content on mobile, tablet or desktop from anywhere anytime;
  • The benefit of career advancement opportunities;
  • 24/7 student support via email.

Career Path

Facebook Marketing and Building Messenger Chatbots is a useful qualification to possess and would be beneficial for any related profession or industry such as:

  • Social Media Marketers 
  • Digital Marketers 
  • Social Media Influencers 
  • Small Business Owners 
  • Marketing Professionals

Course Curriculum

Module 01: Introduction to Facebook Messenger Marketing
Course Slides 01:40:00
MobileMonkey Support 00:05:00
Welcome to Facebook Messenger Chatbot Masterclass 00:08:00
What is messenger marketing? 00:10:00
Advantages of using Facebook messenger marketing 00:15:00
How is chatbot marketing different than other marketing channels? 00:07:00
Who can use messenger bots to their advantage? 00:05:00
Module 02: Example Use Cases For Facebook Messenger Chatbots
Ecommerce chatbot strategies 00:10:00
Webinar/event registrations using chatbots 00:04:00
Lea-gen chatbot strategies 00:09:00
Using chatbots to promote educational resources 00:10:00
Using chatbots to stay in touch with your customers 00:08:00
Calculating LTV and CAC to formulate incentive plans 00:11:00
Ideas for incentive structures to promote through Facebook chatbots 00:09:00
Module 03: Psychological Principles of Persuasion in Effective Bot Design
Commitment and Consistency in chatbot design 00:15:00
Increasing customer value with reciprocity 00:14:00
Using social proof to build trust and identity 00:12:00
Likability – your secret weapon to successful bot marketing 00:11:00
Using scarcity to drive your customers to convert faster 00:09:00
Understanding the Fogg Behavior Model and how to use it to your advantage 00:16:00
Module 04: Building Killer Chatbots With MobileMonkey
What is MobileMonkey? 00:05:00
Creating a MobileMonkey account and connecting your Facebook page 00:06:00
Viewing active bots and adding users 00:03:00
Create your first chatbot! 00:03:00
Module 05: Learning All About The MobileMonkey Chatbot Builder
Widgets, Page Flow and Organisation 00:08:00
Effective Ways of Media relation & Public Relation 01:00:00
Adding Q&A items in MobileMonkey 00:06:00
Understanding unanswered questions 00:04:00
Configuring and editing bot builder settings 00:04:00
All about the text widget 00:07:00
All about the image widget 00:01:00
All about the form widget 00:10:00
All about the quick question widget 00:07:00
All about the gif widget 00:03:00
All about the attachment widget 00:02:00
All about the attribute widget 00:02:00
All about the connection widget 00:03:00
All about the email widget 00:03:00
All about the gallery widget 00:06:00
All about the list widget 00:03:00
All about the navigate widget 00:03:00
All about the typing widget 00:03:00
All about the video widget 00:03:00
Module 06: How to wield the Mobile Monkey Chat Blaster like a Jedi Master
What’s a chat blast anyway? 00:03:00
A few useful chat blaster use cases 00:06:00
Chat blasting vs. drip campaigns 00:06:00
Planning four chat blast ideas (Part 1) 00:10:00
Planning four chat blast ideas (Part 2) 00:12:00
Organising our chat blast pages in the Mobile Monkey page builder 00:05:00
Building our coupon chat blast 00:11:00
Testing our chat blast before blasting 00:05:00
Launching our first chat blast: Naming, audience, page and purpose 00:09:00
Building a chat blast to drive phone calls 00:14:00
Building our new product line chat blast 00:16:00
Building our competitive advantage/awareness chat blast 00:19:00
Analysing chat blast results 00:02:00
Module 07: Understanding Lead Magnets and Using Lead Magnets To Build Your Contact List
Why are lead magnets important? 00:05:00
Installing your chat widget on a WordPress site 00:06:00
Installing your chat widget on a Shopify site 00:01:00
Installing your chat widget through Google Tag Manager 00:05:00
Link to the messenger and adding it to emails and blogs 00:10:00
Adding the checkbox plugin to your web forms 00:03:00
How to use Facebook Comment Guards 00:17:00
Creating Facebook messenger landing pages 00:13:00
Module 08: Facebook Messenger Ad Campaigns Using Your MobileMonkey Chatbots!
What are Facebook Messenger Ads? 00:06:00
Messenger ads best practices and sample strategies 00:12:00
Creating a new messenger ad campaign on Facebook 00:09:00
Designing a messenger ad 00:14:00
Completing messenger campaign creation in Facebook ads manager 00:07:00
Drafting our mobile monkey messaging campaign blueprint 00:07:00
Creating and naming all our pages in MobileMonkey 00:04:00
Building our messenger landing page in Mobile Monkey 00:04:00
Finishing all the other Facebook messenger bot pages 00:14:00
Duplicating your ad groups to try different targeting settings 00:08:00
Setting up MobileMonkey Q&A and other loose ends 00:07:00
Module 09: Understanding Audiences in MobileMonkey and Using Them to Your Advantage
What are audiences in MobileMonkey 00:08:00
Creating an all contacts and gender-based audience 00:04:00
Timezone and last active based audiences in mobile monkey 00:07:00
Creating an audience based on a custom variable 00:07:00
Module 10: Building Our First MobileMonkey Drip Campaign!
What are the drip campaigns and drip campaign best practices? 00:07:00
Practical and useful drip campaign ideas 00:07:00
Building and reviewing our drip pages in MobileMonkey 00:08:00
Creating and launching our first MobileMonkey drip campaign 00:09:00
Module 11: Using the RSS Blaster in MobileMonkey
RSS feed step by step and best practices 00:10:00
Module 12: Becoming a MobileMonkey Power User With Advanced Integrations and Connections
SECTION 13 Becoming a Mobile Monkey power user with connections Chapter 01 What are connections and when would you use them_1 00:03:00
Creating a connection to Google Sheets 00:14:00
Creating a connection to GoToWebinar 00:10:00
Send new leads to your CRM (Hubspot) 00:08:00
Send an SMS to your sales team when a contact requests a callback 00:10:00
Module 13: Understanding Your MobileMonkey Audience Insights
Contacts – searching, exporting and deleting 00:03:00
Audiences in MobileMonkey 00:02:00
Forms – what they are and how to use them 00:02:00
Bot analytics – how to find useful information using Mobile Monkey analytics 00:03:00
Module 14: Staying on Facebook's Good Side: Chatbot Compliance
What you need to know about staying compliant with Facebook 00:04:00
Getting approved for subscription messaging 00:09:00
Module 15: Conclusion ... Goodbye for now but stay in touch!
Thank you, getting help, final thoughts 00:05:00

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