Choosing a career path is like solving an extremely complex Venn diagram. There are too many circles to cover. But they hardly overlap! On that note, becoming a Digital Marketer could be one of the rare answers to this maddening riddle. Are you wondering how to become a digital marketer? Maybe you’re curious which skills are considered essential skills for marketers. Then this indeed is the discussion for you to join!
On your quest to knowing how to become a digital marketer, you will need to pick up on the doable steps fast enough. Don’t worry yet, though! Here we have covered everything on the steps you need to take for becoming a Digital Marketing Expert. Just take a relaxed stroll through this learning roadmap.
Table of Contents
What is Digital Marketing?
It takes a lot of intervention to gain visibility in the virtual world. Such intervention includes marketing efforts, resources and strategies for increasing online visibility and outreach. Altogether, we call this work Digital Marketing. Unsurprisingly, Digital Marketing today is an ever-expanding field with an extensive range of areas. Social media marketing, Email marketing, websites, etc., are only a few examples of the many not to mention.
Some examples of the works that fall within the scope of Digital Marketing are as follows-
- Web content development
- Developing graphic materials for communication (logo, featured images, infographics, etc.)
- Expanding audience number
- Creating virtual relationships between websites for building a network
- Reaching out to a dedicated audience via email.
- Curating social media content
- Converting traffic into leads and sales
With the surging ocean that we call the internet, there is too much to build and work on every day. So this list has only so much covered. As a matter of fact, the actual scope of Digital Marketing is ginormous. So with each passing year, the demand for Digital Marketers is rising steeply.
Why You Should Become a Digital Marketer in 2023
There are many reasons why. Keep reading to learn more!
High Job Demand-
Digital Marketing jobs are more in demand right now than ever. As can be seen, the pandemic has hit the global economy hard. With that, most of the professional fields have hit a rough patch. But that is not true for Digital Marketing. In fact, it is quite the opposite.
The situation has made offices and education shift to the virtual world. Digital Marketing has become more relevant as a result. Hence, making yourself valuable in this field is going to pay off without question.
Demand Across All Fields-
The relevance of digital marketing is not specific to any one field or industry. The world today needs Digital Marketing in almost every area in some way or other. Hence, the availability of jobs is almost always a given. It is a highly sought after skill. Which, in other words, means a sturdy and uprising paycheck.
Versatile and Exciting Jobs-
Digital Marketing is a highly versatile field. There are many ways and many areas to work on. New techniques and trends are showing up in the market now and then. Altogether, that does make it essential for a Digital Marketer to stay updated. But that is also something that makes this profession incredibly exciting.
A Growing Job and Knowledge Market-
Digital Marketing is getting bigger and bigger every day. The resources and networks needed to grow in this field also growing exponentially. Hence, learning and growing in this field is becoming easier every day. Your quest on finding out how to become a digital marketer is never going to get obsolete. Even when you will have spent a lot of time in this field!
Digital Marketing has an exciting growth curve. It takes consistency, hard work and dedication to enjoy the ride in particular. But climbing up the ladder can be such a fascinating experience!
How to Become a Digital Marketer?
The demand for Digital Marketing Services is increasing every day. So, it’s only natural that the competition is also rising steadily. Undoubtedly, many people are interested today in knowing how to become a digital marketer. That is to say, to keep yourself ahead of the game, you mustn’t fall back on earning the proper credentials.
For making sure that you are set on the right track, do check your progress with-
- Training and Boot camps
- Experiences and
A bachelor’s degree in marketing or a related field can help land your desired digital marketing job. To illustrate, other related areas are journalism, media studies, communication, etc.
Suppose your bachelors weren’t in digital marketing, no worries there! Other advanced degrees can certainly help you grow a promising career in digital marketing. Adding a Master’s degree in Digital Marketing can definitely set you off in the right foot to build a solid foundation.
Master’s in Digital Marketing can have many specialisations. For example, Master’s programs focused on design, social marketing, analytics, etc.
On another note, a Master’s in traditional marketing degree can also add significantly to your credentials. In fact, the modules taught in conventional marketing and digital marketing degrees have many similarities.
In the end, two things are essential, no matter how you choose to build your academic foundations. First, the story that you choose to tell about yourself should dictate your choice of degree. Secondly, no matter what degree you pursue or earn, professional excellence requires more. So staying updated on contemporary trends and tools will directly translate into your work quality.
Training and Boot Camps
Sometimes we sign up for extensive degrees with loads of academic challenges. It can eventually come up with so much commitment to live up to that real skill-building takes a back seat. And inadequate skill development hurts our academic and professional performances. The loop that forms, as a result, can get dangerous if not taken care of.
Attending boot camps and short training sessions is a great way to complement academic coursework. If you can access such compact programs before starting the degrees, it can further smoothen the path that lay’s ahead.
Ideally, these boot camps or training sessions will focus on specific skills in high demand. SEO, SEM, email marketing, social media marketing, blogging, etc., are some examples.
Digital Marketing is a field that keeps transforming at a breakneck pace. So, it’s only natural that you might need to keep updating your skills. Sometimes the skills at your disposal will likely not remain relevant. So, being on the lookout for practical training sessions can genuinely come to your rescue. Also, don’t forget online courses. There’s just so much good stuff out there on the internet!
They say that the best way to learn something is by doing it.
Volunteering for applying your newfound skills might not feel like a good deal by the sound of it. But entering jobs can always be pretty challenging the first time. While if you add volunteering to your profile, you’re actually entering your first job with some experience. That makes you stand out.
And it’s not just about standing out. Using your DM skills for helping some good cause can come with tremendous intrinsic rewards. When your interests align with a more significant cause, it adds a lot of depth to your story, your own journey as a digital marketer. It also gives you a lot more reason to stick to your job and keep the grip on the grit game up.
Not to mention, if the cause or charity that you volunteered for ends up earning some visibility, it bodes wonderfully for your resume!
Digital Marketing, above all, is a creative line of work. Trial and error play a key role in your professional growth. And the only way to get exposed to such opportunities is by joining the real-world workforce. Solving real-world problems is what will get you insight into what skill is valuable and what is not.
With the ever-expanding virtual world, entry-level opportunities are on the expanding horizon too. Just be on the lookout for opportunities, and you’ll probably encounter one anytime soon. Sticking with humbleness and grit should account for steady growth in the long term.
Steps to Self-development for Becoming a Digital Marketer Maestro
Unless an apocalyptic situation comes in and ruins all the technology in the world, the internet is not going to go anywhere. So isn’t the demand for Digital Marketing.
With time, the competition will keep increasing, and the internet will be even more saturated. So a lot of duty will fall back on the Digital Marketers. It’s their capabilities and creative powers on which success in online visibility will depend.
Hence, competition for Digital Marketers is going to be fierce. The only way to fight it head-on is by polishing the skills and knowledge in your arsenal now and then. For knowing more about how to become a digital marketer, keep scrolling!
Skills to Build
As discussed above, sharpening your skills is the way to keep your edge in today’s virtual competition. Here is a compilation of the skills you are looking for to learn how to become a digital marketer.
Content marketing is at the heart of digital marketing. Every Google search today is made with the hope of finding the right content. And quality content is what ultimately drives the searcher towards a website. So, whether a website will gather traffic boils down to the quality of a written piece of content.
Knowing how to create and curate the right content for driving traffic to your target page/site can make or break a business. So if you happen to learn to do it well with time, your skills will have indispensable values.
Social Media Marketing
Do you know that almost 3.78 billion people in the world are on Social Media today? That’s nearly half the total human population! (Statista).
Social media sites are like virtual parks. People keep crowding here now and then to take a walk, meet people, and encounter surprises. Knowing how to reach out to this wide range of visitors can be highly profitable for reaching your goals.
Crafting digital content for social media requires more interactive strategies. Your expertise might help the client you are working for stay afloat in the digital ocean. Expertise here means knowing what content your audience will respond to, what post has the potential to go viral, the power of hashtags- etc.
Most of us know by now that retaining clients/audience is much cheaper than acquiring new ones. In the world of Digital Marketing, the way to do that is to reach the email inbox of your audiences. This area of digital marketing is called email marketing.
More often than not, the challenge extends a lot more beyond just reaching inboxes. Keeping your audiences interested in getting newsletters requires much more than that. It takes creativity and diligence to make sure that they convert into traffic and sales and that your audience does not unsubscribe you.
Enhance personalization by using the recipient’s name in the subject line and your name in the “from” field, in order to let them know there’s an actual person on the other end of the conversation. Finding out a little bit about your potential customers is another aspect of personalization. You can communicate with your target audience more effectively the more you know about them. Additionally, you may send your audience customized emails by using the information you collected from their initial subscription forms. While Mailchimp offers templates for professional-looking emails, you might want to consider some cost-effective Mailchimp alternatives for more choices and savings.
Accessing the internet via mobile started as a secondary option to desktop browsing. Web pages were hardly meant to be on mobile devices. But with time, mobile device interfaces developed exponentially. And as we know the world now- more of us are doing so much at the tip of our fingers instead of logging into bulky machines.
That explains why optimising our digital resources to be mobile-device friendly is so important. Making this happen has emerged as a separate field of expertise. So investing in this aspect of your skillset as a Digital Marketer might help you earn unique expertise. This expertise might stand between the success and failure of someone’s business someday.
SEO and SEM
Competing against millions of competitor websites to make sure that your content is visible to the right audience doesn’t just happen by itself. It takes high skill levels and strategising capabilities to stay ahead in the search engine race.
Digital Marketers lend their exclusive expertise to help clients achieve that. By creating high-quality contents and optimising them- digital marketers make their content more readable and noticeable by the search engine. Other strategies include implementing HTML structures into your contents, building inbound and outbound links, guest blogging, etc.
Digital Marketing strategies need to rely on just more than one outreach channel. And search engine optimisation is one of the vitals that you will need to invest in as a Digital Marketer.
Design and Multimedia Skills
Alright, we understand! You are not willing to become a photographer, videographer or animator. Your primary interest lies in how to become a digital marketer. And there are other advanced degrees for people who want to become professionals in those fields. And we do agree with that.
But the visuals and multimedia resources that you create for marketing really affect how the audiences react to them. So having a basic understanding of how to create compelling visuals as a Digital Marketer can make or break your outreach game.
Having a basic outline of Design skills, such as Graphic design, UX/UI design, etc.- can also equip you with the abilities to guide and lead the Designers and Artists in your team. Sometimes, doing some of the minor tasks by yourself will also increase the overall efficiency.
The amount of data we humans are producing each day is crazy. From this compilation by TechJury, you can get an idea- by the end of this year, Google might accumulate two trillion Google searches!
Undoubtedly, information derived from these data can lead to valuable outcomes. But the ability to decipher and make sense of these data requires some skill-building. And the name of that invaluable skill is Data Analysis. Therefore, as a Digital Marketer, being well versed in this area will significantly set you apart.
Loading on Your Knowledge
Just stuffing your precious brain cells with random information wears off your bandwidth. So knowing what information to follow will keep your professional cognition clean and functional.
Staying updated with the most updated and relevant information is the most helpful approach in this case. For achieving that edge- invest microbursts of time along the way. Follow the trending journals and sites. Put more thoughts into curating your YouTube playlist, Facebook followings and bookmarks. Just doing this often markedly empowers a professional’s knowledge.
For example, follow Hubspot academy for learning the latest digital marketing trends. SEMrush academy will load you with insights on how to stay ahead in the SEO and SEM game. Ahrefs Academy, Google Analytics Academy, and many other digital tools and portals keep coming with incredible knowledge every now and then. To summarize, picking them up at your convenience will really add up over time.
Remember, more and more aspirants are getting more interested in How to Become a Digital marketer today. So staying updated is a necessity these days for keeping your edge.
The Perks of Being a Digital Marketer
That was quite a big answer to the question of how to become a digital marketer! Now let’s talk about the perks. No doubt that this list is going to make you happy!
- Digital Marketing is a job field that’s made for today. Staying relevant is going to be ingrained in your ways as a professional if you take this up. So your appeal as a professional is not going to fade anytime soon if you do a good job in investing in your professional-self
- Digital Marketing is a highly creative and exciting career. Brainstorming to come up with innovative outreach strategies, implementing them in the real world, seeing the graphs go high- all the adrenaline hiking experiences will be your everyday job.
- Digital Marketing will allow you to enjoy as much flexibility as humanity could barely imagine before this era began. With the whole work set up in the virtual setting, the entire world is your office space as long as you have access to the internet.
- The pay in digital marketing is lucrative depending on your skill levels. And the opportunity for growth is ample too.
How to Ramp up Your Digital Marketing Game After Doing All These?
So you have all the things we talked about covered. You did the degrees, the training, skilled yourself up, and whatnot. So how to give your game that extra boost now? What is the next step in your checklist to how to become a digital marketer?
To quickly sum up this part, do these two things- experiment and explore a lot, and reach out.
As a Digital Marketer, knowing how to stand out is a massive part of your job. That will require unique strategies to stand out. Unless you are comfortable doing trials and errors vigorously and drawing insights from them- crafting your individual style will be next to impossible.
The earlier you are in your career- the easier it is for you to attempt that. Because over time, a particular style of yours might develop. Moreover, job responsibilities and challenges also increase over time. Eventually, that leaves little room for experimentation as you grow.
The next important thing to do is to let people know of the existence of your work. Which means speaking at events relevant to your field and attending networking opportunities. The cool part? Experimenting and networking are as fun as they are effective for your growth.
There are many things that people consider while choosing a career path. If choosing something that’s futuristic and creative is essential to you, then how to become a digital marketer is the right question to ask.
Now that you have a working knowledge of how to become a digital marketer, it’s crucial to stick patiently. Like every other job that’s worthwhile, this profession has a learning curve. But the thrill and excitement that comes with it make up for it by so much more.
Wishing you all the luck in the world with your embarking on a new journey as a Digital Marketer!