What is Digital Marketing Strategy? (Explained with Examples)

For designing a digital marketing campaign, there is no single answer. For finding your answers to ‘What is Digital Marketing’, knowing how to create one is pivotal. Keep scrolling to learn about the different types of strategies that are there. You can then weigh between these options and find out what fits your brand the best. Here are some steps describing the procedure for creating a digital marketing strategy.

1. Research and Set the Right Goals

Understanding what purpose your marketing endeavours are supposed to solve is the first step. For example, ranking higher on Google SERP can be a goal. So the first question to ask would be ‘what SEO techniques can help this content rank higher?’.

Here’s what you can do about it-

After this, compare your content to that of your competitors. Then, you can evaluate who are your biggest competitors in the digital world against your chosen keywords. Again, software programs and tools like Ahrefs or Moz are incredibly useful for doing these comparative market research works.

Furthermore, you can ask your prospects and customers about the products of your brands. Receiving feedback and ideas are helpful any given day. Although, extracting the correct information from your customers is not a very straightforward process. Engaging customers is a skill on its own. But if you can achieve that, the results are certainly going to pay off.

Be sure you choose digital media platforms that suit the enterprise better. Working with so many channels from the outset is not recommended. Instead, tackling one area at a time is a healthy and achievable strategy. So, set your practical expectations based on the insights you’ve received after completing your research.

2. Gather Information On Your Targeted Audience

The target demographic for your product or service is the second thing you should consider.

The first step should be creating a buyer profile for your company. The profile is supposed to provide a guideline on their interests, website behaviour, and purchasing behaviours.

Next, you can merge this image with real-world data from Google Analytics. That will yield a holistic picture of your potential buyers. Finally, all of your collected data can be used to create customised advertisements and personalised email copies. And these goals can be achieved by doing proper behavioural segmentation.

3. Plan Your Lead Generation Strategies

The next move is to enhance lead generation and find creative ways of doing it. For example, using the SendPulse free subscription form, you can start by collecting subscribers. This form lets you receive users’ email addresses, names, contact information and other data. This information helps in building customer relationships and communicating with them effectively. Afterwards, employ these data for building your own CRM systems across platforms.

knowing Google ads blogs and using specific Google Ads advertisements, you can even collect subscribers..  Likewise, you will view the correct promotions using the search history of the customer, called retargeting. Another perfect way to expand your followers is through Facebook. The vast amount of data Facebook gathers about its users enables you to display targeted ads in the Facebook feed.

It’s essential to keep in mind that the audience needs to be engaged and entertained with consistency. And over time, the processes need to be renewed. Otherwise, the audience quickly picks up on shortcuts and automation. That results in a fast loss of your audience’s interest. Some methods to produce virality-inducing leads are also available. For example, you can host events to attract people to join your mailing list.

Influencer marketing is another way you can expand your audience. A famous individual with thousands of subscribers shares your brand information and encourages their audiences to search for it. That is the core idea of influencer marketing. It is a successful campaign approach, and people consider it more like accepting a recommendation from someone they trust.

4. Plan Your Lead Nurturing Strategies

Let’s assume that your customers and prospects have begun communicating with your brand. Now the immediate step to take is nurturing leads. Nurturing leads is what ultimately guides your audience into making a purchase. And there are many ways to do it. You can do it by using e-mails, chatbots and social media. But in the end, the style you put into your chosen way is what matters the most.

While reaching out to the targeted prospects and customers, it’s essential to keep certain things in mind. In social media marketing, marketing attempts end up looking too aggressive and desperate. That is not desirable for anyone. Instead, the focus should be on how much value your content provides to your audience after generating leads.

In return for more innovative content and deals, you can even invite your audience to share more data. For instance, sending survey emails. It’s a great way to know more about and connect to your subscribers. However, make sure that the recipients know that the survey would not take up too much of their time.

Furthermore, sharing content based on the user’s position in the buyer’s funnel is a good idea. Depending on how convinced people are to make a purchase, gradually shift the intent of your content from instructional to conversational.

5. Take Care of Your Old Customers

After a customer has completed a transaction with you, it should not be considered as an end. Instead, any transaction should act as an initiator for many other business possibilities. So, there are many ways to create follow-up communications with your customers after each purchase. For example, thanking the customer for their order, asking for input or a summary, offering to cross-sell, etc.

For increasing the number of repeat buyers, it’s essential to have superior consumer service and ensure high-quality goods. Providing product packaging, messages and services that make your customers feel special is an excellent practice. It makes your customers feel special, and that results in much-increased loyalty.

Customers may also be intrigued to play the roles of brand ambassadors. Offering discount offers in exchange for recommendations to prospective customers is usually an effective way of doing this.

6. Build a Marketing Automation System

So this has always been a classic marketing struggle- automate the customer’s experience or customise it? But today, by dint of Digital Marketing, you can achieve a healthy balance between the two. But before that, you must learn what works and what doesn’t in your current digital marketing approach. Then, you can quickly set up automatic email workflows to deliver sequences of emails to subscribers at different points of their journey- onboarding, shopping and cart abandonment.

Chatbots are also an excellent way to help your sales and customer service. For example, Facebook Chatbots can address FAQs. These days, chatbot technology has advanced a great deal. Giving users a personal experience with the help of chatbots is just so much easier these days! For instance, SendPulse enables companies to build a chatbot without coding for Facebook, Messenger and Telegram. You can quickly create self-responses for your chatbots with this intuitive chatbot creating tool.

Automating your Marketing system should consist of several components. For example, making arrangements for automated SMS, push-alerts, auto-posting in social media, etc. While doing so, keeping the timeline in mind is often essential, as automation can interfere with your marketing campaigns’ timeline. So staying balanced and organised is vital. Finally, your company can achieve so much with a digital media approach. You can select your platforms and tools from a wide variety of options these days. All of them have different things to offer in terms of price, coverage, usability, and function. According to the chosen platform for your company, the appropriate mix of tools and strategies is what you need for excelling.