Description:

Digital marketing has become exceptionally valuable as it has the potential to grow your business from scratch and make a profit in the process. The Digital Marketing Diploma Level 3 course includes all the most up-to-date digital marketing strategies and helps you to promote your products or business using various digital platforms.

Through this course, you will equip yourself with a solid foundation in the core concepts of digital marketing. It ensures you learn all the essential skills and knowledge needed to exceed as a digital marketing professional. Broaden your knowledge of the basics of digital marketing, including the elemental characteristics, and its various strategies that empower you to develop and implement digital marketing strategies and drive sales eventually.

Along with Facebook, Twitter, Pinterest, Instagram, and Google +marketing, you will also enhance your understanding of website promoting, email marketing, Youtube marketing, copywriting, podcasting, Quora, and Google Analytics.

From social media marketing to search marketing, this diploma course teaches you everything to sparkle in the digital marketing arena.

Who is the course for?

  • Business owners, students of accountancy/ finance/bookkeeping, budding finance directors, and management accountants
  • Individuals who want to manage their personal cashflows better

Entry Requirement:

  • This course is available to all learners, of all academic backgrounds.
  • Learners should be aged 16 or over to undertake the qualification.
  • Good understanding of English language, numeracy and ICT are required to attend this course.

Assessment:

  • At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful.
  • Before sitting for your final exam, you will have the opportunity to test your proficiency with a mock exam.

Certification:

After completing and passing the course successfully, you will be able to obtain an Accredited Certificate of Achievement. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24.

Why choose us?

  • Affordable, engaging & high-quality e-learning study materials;
  • Tutorial videos/materials from the industry leading experts;
  • Study in a user-friendly, advanced online learning platform;
  • Efficient exam systems for the assessment and instant result;
  • The UK & internationally recognised accredited qualification;
  • Access to course content on mobile, tablet or desktop from anywhere anytime;
  • The benefit of applying for NUS Extra Discount Card;
  • 24/7 student support via email.

Career Path:

After completing this course you will be able to build up accurate knowledge and skills with proper confidence to enrich yourself and brighten up your career in the relevant job market.

Course Curriculum

Introduction
Digital Marketing FREE 00:02:00
DMM Intro 00:02:00
Digital Marketing Strategy in 10 Minutes 00:09:00
Define Your Business & Target Audience
Define your Purpose 00:04:00
Case Studies 00:05:00
Positioning Your Brand 00:04:00
Case studies – Positioning 00:03:00
Unique Selling Proposition 00:06:00
Personality 00:02:00
Case Study – Personality 00:07:00
Find Your Audience 00:05:00
Validate Your Business 00:09:00
Brand Identity
Intro Brand Identity 00:02:00
Case Study – 3 Company Styles 00:05:00
Free Branding Tools 00:08:00
Learn Canva in 10 Minutes 00:11:00
Learn Photoshop in 30 Minutes 00:26:00
Websites
Intro to Websites 00:04:00
Choose a Domain Name 00:05:00
Intro to WordPress Lessons 00:01:00
Email Marketing
Easy Email Marketing Funnel 00:07:00
Email Marketing Tools 00:04:00
Lead Magnets 00:07:00
Where to put opt-in forms 00:06:00
Segmenting and Tagging Your Subscribers 00:05:00
Email Sequences 00:13:00
Better Email Subject Lines 00:04:00
Using Analytics to Improve Emails 00:07:00
Case Study – 100 Subscribers in Less Then 1 Week 00:06:00
Copywriting, Blogging & SEO
Copywriting Basics 00:02:00
A.I.D.A 00:06:00
Case Study of a Sales Page 00:08:00
10 Commandments of Copywriting 00:07:00
Write Better Headlines 00:05:00
Write Quality Articles 00:06:00
Optimize Your Website SEO 5 minutes agoMore 00:05:00
YouTube
Intro to YouTube 00:07:00
Case Study – YouTube Sales Funnel 00:05:00
YouTube SEO – Watch Time vs. Views 00:04:00
Keyword Research for YouTube Videos 00:06:00
Start Your New Channel 00:03:00
Channel Art and Icon 00:07:00
Channel Description 00:03:00
Customize Your Channel Design 00:04:00
Add a Channel Trailer 00:02:00
YouTube Channel Settings and Verification 00:07:00
Upload Defaults, Featured Content, and Channel Branding 00:06:00
Uploading Videos + Titles, Tages, Description 00:12:00
Cards and End Screens 00:08:00
Use YouTube Analytics to Grow Your Channel 00:06:00
Quickly Respond to Fans with the Community Tab 00:02:00
Live Streaming with YouTube Live 00:04:00
Free Music on YouTube Live 00:03:00
Create a YouTube Ad. 00:05:00
Spy on Competition with Social Blade 00:04:00
Video Marketing
Intro to Video 00:04:00
Video Equipment for Beginners 00:08:00
Tools to Make Your Videos More Pro 00:04:00
Structure a Video that Sells 00:04:00
Intro to Video Production Bootcamp 00:01:00
Intro to FB Groups 00:02:00
Defining Your Approach 01:00:00
Tips for a More Engaged Facebook Group 00:08:00
Scheduling Posts, Live Video, and More 00:04:00
Facebook Groups (Social Media Marketing)
Why Facebook Pages are Important for your Business 00:01:00
Creating a Stunning Facebook page for your business 00:01:00
Adding Essential Information to your Facebook Page 00:09:00
Selecting your Profile Image 00:11:00
Creating Professional Facebook Cover Image for your Pages 00:05:00
Creating a captivating Facebook Page Description using the ads. 00:12:00
Getting your Facebook Page Username 00:03:00
Facebook Page Apps to increase fans engagement 00:08:00
Top 0 Ways to Monetize your Facebook Page 00:12:00
Exploring Publishing tools 00:10:00
Scheduling Facebook posts 00:05:00
How to spy your competitors on facebook 00:11:00
How to guarantee your fans see all your posts 00:10:00
Wxploring Facebook Insights 00:12:00
Four Unlilited sources of royalty free image 00:12:00
Promoting your Facebook Page 00:11:00
Turn any image a clickable Facebook Post 00:05:00
Assignment – Create a Facebook page 00:03:00
Facebook Pages (Social Media Marketing)
Introduction to Facebook Ads 00:01:00
Introduction to the Facebook Ads Manager 00:06:00
setting up your facebook payment account 00:02:00
Defining your Facebook Target Audience 00:12:00
Level 1 – Creating the Ad 00:05:00
Level 1 – Boosting your Post 00:09:00
Level 2 – Creating your Ad in the Ads Manager 00:11:00
Tips to have your ad approved by facebook 00:03:00
Analyzing Results 00:11:00
Assignment Create a Facebook Ad 00:01:00
Facebook Ads (Social Media Marketing)
What is facebook retargeting and why is importent for you 00:05:00
Creating a facebook pixel 00:05:00
installing the pixel in wordpress 00:05:00
installing the pixel in a non-wordpress website 00:02:00
TESTING IF THE PIXEL IS WORKING 00:04:00
Creating your first audence with THE Pixel 00:04:00
Facebook pixel advanced audience creation 00:14:00
MESSAGE – YOUR AUDIENCE IS TOO SMALL 00:02:00
Creating your optimized FB Ad with the Pixel 00:11:00
Assignment – Installing the facebook Pixel in your web 00:01:00
Facebook For Local Business (Social Media Marketing)
How Facebook Ads can Help you have a local business 00:06:00
This is the Plan for your Local Business 00:08:00
Reaching people around your Business 00:10:00
Creating Your Local Business ad 00:10:00
Assignment Local Business 00:02:00
Google Adwords
Google Adwords for your Business 00:02:00
How Adwords Works 00:03:00
Setting up your Adwords Account 00:07:00
Example of Ads that we are creating 00:04:00
Exploring the Adwords Interface 00:05:00
Discovering the best keywords 00:11:00
Creating a Google Adwords Serch Campaign 00:06:00
Selecting your Audience 00:04:00
Choosing your Vid setting for Google Adwords 00:04:00
Creating an Ad group and Adding Keywords 00:04:00
Finalizing your Google Ad 00:06:00
Managing your Google Ads Campaigns and Analytics 00:10:00
Creating a YouTube Ad with Google Adwords 00:01:00
Assignment Google Adwords 00:01:00
Twitter (Social Media Marketing)
Why Twiter and how it can help your business growth 00:02:00
Choosing the best username or twitter handle 00:06:00
4 tips to choose your twitter handle 00:02:00
Creating a Twitter account 00:05:00
Creating an Outstanding Twitter profile page 00:04:00
Adding your Profile and Header Photo 00:10:00
Writing an optimized bio 00:11:00
Pin the most important tweet for your bio 00:06:00
Connecting with other influencers 00:00:00
Twitter hashtags 00:06:00
Growing your Twitter presence with Jooicer 00:09:00
Add Twitter Buttons to your Website 00:10:00
Add Twitter widgets to your website 00:07:00
Twitter Ads – Creating Your Ads Account and Campaign 00:10:00
Twitter Ads – Adding your Payment Method 00:01:00
Twitter Ads – Creating other Twitter ads 00:02:00
Twitter Ads – Promoting a Tweet 00:02:00
Twitter Ads – Promoting a Tweet 00:02:00
Assignment Twitter 1 day agoMore 00:02:00
Instagram (Social Media Marketing)
Instagram for Business – Whats our strategy 00:04:00
Create an Instragram for Business profile 00:04:00
Building a Killer Instragram Profile 00:03:00
2 Building a Killer Instagram profile 00:04:00
3 Building a Killer Instagram Profile 00:05:00
4 Building a Killer Instagram Profile 00:02:00
Accessing the Ads Manager 00:03:00
Creating your First Instagram Ad 00:04:00
Creating you Instagram Ad inside the App 00:08:00
Important Tips to have a successful Ad on Instagram As inside the App 00:05:00
Mistake 1 00:02:00
Mistake 2 00:01:00
Mistake 3 00:02:00
Mistake 4 00:01:00
Mistake 5 00:01:00
Mistake 6 00:01:00
Tools to create instagram photos 00:04:00
Creating Viral Instagram Photos 00:13:00
Adding Your Logo or Website to your Instagram Post 00:05:00
Instagram Live and Instagram Stories 00:04:00
Assignment – Instagram Ads 00:01:00
Pinterest (Social Media Marketing)
Why Printerest and how it can your business grow 00:03:00
Opening a Printerest Business Account 00:05:00
Linking Pinterest with your Website and getting a Verifed account 00:05:00
Linking Pinterest with other Social Media platforms 00:02:00
Optimizing your Pinterest Profile 00:09:00
Creating Boards 00:09:00
Using Secreat Boards 00:03:00
The Powerful Pinterest notification 00:01:00
Adding pinterest chorme extension 00:03:00
Adding Pinterest to your Website 00:14:00
Pinterest Ads – Getting started 00:03:00
Pinterest Ads Panel Overview 00:03:00
Creating a Pinterest Ad 00:13:00
Creating Pinterest Ads Fast 00:03:00
Assignment Pinterest 00:01:00
LinkedIn (Social Media Marketing)
Welcome to Linkdin Marketing 00:02:00
Setting up to LinkedIn account 00:06:00
Adding Experience, Skills, Accomplishedment to your LinkedIn 00:03:00
Adding a professional Background photo 00:04:00
Adding media to your linkedIn URL 00:06:00
Changing your LinkedIn URL 00:04:00
Adding your Website to LinkedIn 00:06:00
Creating Shareable content on LinkedIn 00:04:00
linkedIn Company Pages Examples 00:06:00
Creating a LinkedIn Company Page 00:02:00
Managing your LinkedIn Company Page 00:07:00
LinkedIn Ads Introduction 00:03:00
Getting 50 dollar in LinkedIn Ads Credits 00:03:00
LinkedIn Ads Introduction 00:03:00
Creating a linkedIn Sponsored Content Ad. 00:12:00
Waiting for LinkedIn Ad approval 00:01:00
Creating a LinkedIn Text Ads Campaign 00:07:00
Creating a LinkedIn Sponsored In Mail Campaign 00:09:00
Quick view at the LinkedIn Campaign Manager 00:03:00
Assignment LinkedIn 00:02:00
Periscope (Social Media Marketing)
What is Periscope 00:01:00
Optional Equipment that will make your scopes looks profession 00:05:00
Assignment Periscope 20 hours agoMore 00:01:00
Social Media Live Streaming
Basic Eqipment for Social Media Streaming 00:09:00
Planning an irresistible Live Streaming Session 00:10:00
Facebook Live Basics 00:05:00
Facebook Live Session from your Smartphone 00:07:00
Sharing our Facebook Live Sessions 00:03:00
3 ways to Reuse your Facebook Live Sessions 00:00:00
YouTube Live Basics 00:02:00
Runing a YouTube Live from your Smartphone 00:05:00
Instagram Live 00:03:00
Periscope Live 00:03:00
Introduction to OBS Broadcaster Software 00:03:00
Setting up your OBS Software 00:11:00
Using OBS Studio Mode 00:05:00
Facebook Live Streaming with OBS 00:12:00
YouTube Live Streaming with OBS 00:07:00
Simultaneous Streaming to Facebook, YouTube and Periscope 00:16:00
Other awesome software for Live Streaming 00:08:00
Assignment Social Media Live Streaming 00:03:00
Podcasting
Podcasting Intro 00:02:00
Podcasting Tools 00:07:00
Hosting Your Podcat with Libsyn 00:08:00
Submitting Podcast to iTunes 00:02:00
Validate Your Podcast Work 00:01:00
Quora
Quora Basics 00:03:00
Finding, Answering and Optimizing Your Quora Answers 00:03:00
Google Analytics
Setting Up Google Analytics 00:06:00
Navigating the Google Analytics Dashboard 00:07:00
Know Your Audience with Analytics 00:06:00
User Acquisition and Behavior Flow 00:13:00
See Where Visitors Click with Page Analytics 00:05:00
User Behavior and Site Speed 00:04:00
Setting Up Goals 00:03:00
Google Plus (Social Media Marketing)
Welcome to Google plus 00:01:00
Whats the difference between Google Pages and Profile 00:04:00
Whats the difference between Google Pages and Profile 00:04:00
Adding your Profile and Cover image 00:04:00
Adding your Contact info 00:05:00
Adding links to your Website and Socal Media 00:02:00
Adding your Story 00:04:00
Previewing the page 00:05:00
Conclusion
Conclusion 00:02:00

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