Marketing has shaped modern society, there’s no denying it. In almost every aspect of our lives, we are constantly being influenced by marketing and advertising.
What is marketing? Essentially, it’s the process of promoting something, conveying a message to others about the features of that something and how it can help them solve a problem, need or want.
When a company markets and advertises their products, it essentially lets people know what their product is and how it can help customers solve a problem, need or want.
Similarly, like the companies, when you apply for a job, you are essentially marketing yourself, you are conveying what you can do for the employer and how you can help them.
And being able to properly market and sell things is an essential skill that you should have.