Course Curriculum
Introduction | |||
Learning Google Tag Manager | 00:01:00 | ||
Understanding Google Tag Manager (GTM) | 00:06:00 | ||
Understanding the GTM hierarchy | 00:05:00 | ||
Work with accounts and containers | |||
Understanding permissions and security | 00:04:00 | ||
Create an account and container | 00:03:00 | ||
Install your first container | 00:03:00 | ||
Install a container on WordPress (CMS) | 00:04:00 | ||
Using built-in tags | |||
Leveraging the Google Analytics built-in tags | 00:05:00 | ||
Crazy Egg and other built-in tags | 00:03:00 | ||
Work with variables | |||
Understanding basic variables | 00:05:00 | ||
Utilize built-in variables | 00:03:00 | ||
Create custom variables | 00:02:00 | ||
JavaScript and dynamic variables | 00:04:00 | ||
Create triggers | |||
Understanding triggers | 00:04:00 | ||
Fire Google Analytics events using triggers | 00:06:00 | ||
Control versioning | |||
Create versions and view publishing history | 00:05:00 | ||
Import and export configurations | 00:03:00 | ||
Debug your tags | |||
Using Preview and Debug modes | 00:04:00 | ||
Using WASP to debug | 00:04:00 | ||
Use Custom HTML tags | |||
Understanding and using custom HTML tags | 00:02:00 | ||
Understanding and using custom Image tags | 00:02:00 | ||
Best practices for custom HTML tags | 00:03:00 | ||
Conclusion | |||
Next steps | 00:01:00 |
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