MailChimp for Ecommerce Email Marketing Master Class

(10 Reviews)

★ ★ ★ ★ ★

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1 Year
Skill Level
Intermediate
Certificate
Course Certificate
Units
34
Quizzes
0
Duration
4 hours, 10 minutes

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Introduction to MailChimp for Ecommerce

Who this is course is for, What You’ll Learn and Who I Am

00:03:00
Why Mailchimp

00:03:00
IMPORTANT Mailchimp 2019 Updates

00:02:00
4 Pillars of Effective Ecommerce Email Marketing

00:04:00
Connecting Your Ecommerce Store to Mailchimp

00:04:00
Connecting Mailchimp to Shopify – 2019 (post Breakup)

00:03:00

Designing E-commerce Emails in MailChimp

Introduction to Email Design for Ecommerce

00:03:00
How to Design a Product Launch Email and Ecommerce Email Template

00:14:00
How to Design a Sale Offer Email and Use Your Dynamic Product Feed

00:09:00
How to Design a Contest Email

00:05:00
How to Design a Value Added Content Email + Design Tips

00:08:00
How to design a Press Coverage Email + More Design Tips

00:07:00
How to Design a Brand Positioning Email

00:04:00

Organizing Your Subscribers in MailChimp

Organizing and Categorizing Your Subscribers

00:05:00
How to Create Groups in MailChimp

00:06:00
How to Import Subscribers to Groups

00:05:00
How to Send an Email to a Segment of Your Subscriber List

00:05:00
How to Use Advanced Segmentation to Target Specific Members of your List

00:04:00

Sending and Optimizing Ecommerce Emails in MailChimp

Email Optimization Principles

00:05:00
How to Create Effective Email Subject Lines

00:10:00
How to AB Test Subject Lines in MailChimp

00:07:00
How to Personalize Emails with a First Name Using Merge Tags

00:05:00
How to Boost Open Rates by Resending Emails to a Segment of Your List

00:04:00

Creating Opt-in Offers to Grow Your List

Introduction to Opt-In Offers for Ecommerce

00:06:00
How to use MailChimp’s forms to capture subscriptions

00:08:00
How To Use Opt-In Monster to Create Effective Opt-Ins

00:08:00
How to Create a Contest Opt-In and Segment Entries Using Groups in MailChimp

00:16:00
How to Capture Additional Subscriber Segmentation Data with a Bluff Email

00:10:00
How to Run Partner or Social to Email Contests Using Gleam

00:10:00

Using Automation to Create Email Marketing Sequences

Introduction to Marketing Automation in MailChimp

00:03:00
How to Create a Cart Abandonment Sequence

00:14:00
How to Create an 8 Email Opt-in Sequence

00:17:00
How to Create a Post Purchase Sequence

00:18:00

Bonus Material

Bonus Lecture – Beyond MailChimp The next Level in e-commerce segmentation

00:15:00

What Our Students are Saying

Sam Carpenter

John Academy has helped me in my development, and I took the courses seriously and gained a qualifications certificate, which I've wanted to do for a long time. I highly recommend it, and a few friends have signed up, too. Thank you, John Academy.

Georgina Salazar

Easy to access, generous options for multiple learning and approaches. Supportive team.

Wayne Wright

The course empowers me to make my dreams come true. The course material was excellent. John Academy is good to study.

Romina

I am thankful that I have chosen John Academy for my online courses. It has given me a platform where I have learned a lot. It has so many reading materials with a handful of knowledge. Once again, thank you so much to the John Academy support team, who has cooperated & supported me throughout this journey.

Peter Gilbert

Brilliant course, with so many to choose from, very good value and a certificate at the end. Quick turnaround to receive a certificate. Very good academy I have completed several and have 2 ongoing at the moment. Never had any problems. Excellent customer service. Would recommend.