Description

Retargeting or remarketing refers to any digital advertising campaign that targets ads for promoting products and services to the individuals who had thrashed out your site earlier.

It’s easy to assume that retargeting is easy to do, but don’t be fooled. It is quite challenging to re-engage with your abandoning website visitors.

In this Retargeting Training course, you will learn how to productively re-engage with your abdicating website visitors to capture them to come back to your site and converts window-shoppers into buyers. Get introduced to the simple steps to create retargeting campaigns with the right message and at the right time.

Explaining how retargeting works is the core of this course and it also explains effective remarketing campaigns in Google AdWords, the tools used in retargeting and how “follow-me” ads positively get served in the most effective way possible.

Assessment:

This course does not involve any MCQ test. Students need to answer assignment questions to complete the course, the answers will be in the form of written work in pdf or word. Students can write the answers in their own time. Once the answers are submitted, the instructor will check and assess the work.

Certification:

After completing and passing the course successfully, you will be able to obtain an Accredited Certificate of Achievement. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24.

Who is this Course for?

Retargeting Training is certified by CPD Qualifications Standards and CiQ. This makes it perfect for anyone trying to learn potential professional skills.

As there is no experience and qualification required for this course, it is available for all students from any academic background.

Requirements

Our Retargeting Training is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation.

Career Path

After completing this course you will be able to build up accurate knowledge and skills with proper confidence to enrich yourself and brighten up your career in the relevant job market.

Course Curriculum

Module : 01
Introduction FREE 00:02:00
Retargeting Overview 00:12:00
The Retargeting Companies 00:11:00
Social Media Retargeting 00:04:00
Make Sure You Qualify 00:08:00
User Intent and Engagement 00:08:00
Segmentation 00:09:00
Module : 02
Taking Your Traffic’s Temperature 00:06:00
Banner Ad Sizes and Graphic Design 00:11:00
Frequency Caps 00:05:00
Google Retargeting 00:03:00
Perfect Audience Walkthrough 00:26:00
How Tracking Platforms Differ 00:05:00
Module : 03
What Is Success Hacking 00:02:00
Success Hacking The Landing Pages 00:08:00
Success Hacking The Offer 00:02:00
Success Hacking Ad Copy 00:10:00
Success Hacking Traffic Source 00:01:00
The Success Formula 00:04:00
Assessment

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020 3744 3990
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