Description:

Digital marketing is promoting that makes utilization of electronic gadgets, for example, PCs, cell phones, tablets and game consoles to connect with stakeholders. Digital marketing uses technologies or platforms, for instance, sites, email, applications and social media platforms. Transform your career with the specialized knowledge and skills to plan, implement, measure and evaluate digital marketing strategies, and, how these can add to building and supporting successful and coordinated digital marketing campaigns. By the end of this course, students will gain the skills and in-depth knowledge necessary to become a fruitful and professional digital marketer.

Who is the course for?

  • Digital marketers who want to upgrade their knowledge and skills in digital marketing.
  • Digital marketers to advance their career goal in digital marketing.
  • Individuals who want to develop and implement online marketing projects.
  • Start Ups.
  • Students.
  • Marketers.
  • Web designers.
  • Entrepreneurs.

Entry Requirement:

  • This course is available to all learners, of all academic backgrounds.
  • Learners should be aged 16 or over to undertake the qualification.
  • Good understanding of English language, numeracy and ICT are required to attend this course.

Assessment:

  • At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful.
  • Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam.

Certification:

  • After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24.
  • PDF certificate’s turnaround time is 24 hours and for the hardcopy certificate, it is 3-9 working days.

Why choose us?

  • Affordable, engaging & high-quality e-learning study materials;
  • Tutorial videos/materials from the industry leading experts;
  • Study in a user-friendly, advanced online learning platform;
  • Efficient exam systems for the assessment and instant result;
  • The UK & internationally recognized accredited qualification;
  • Access to course content on mobile, tablet or desktop from anywhere anytime;
  • The benefit of career advancement opportunities;
  • 24/7 student support via email.

Career Path:

Advanced Digital Marketing Course is a useful qualification to possess, and would be beneficial for the following professionals:

  • Social marketing manager.
  • Digital marketing specialist.
  • Digital marketing executive.
  • Digital marketing officer.
  • Digital marketing analyst.
  • Digital client service.
  • SEO leader.
  • Much more.

Course Curriculum

Digital Marketing
Introduction to Internet Marketing and Reputation Management 00:30:00
How to Optimize Your Site for Every Stage of the Buy Cycle 00:30:00
Build Impression on Your Site 00:30:00
Types of Link Building 01:00:00
Importance of Landing Pages 00:30:00
Difference Between Internet Marketing and Online Customer Service 01:00:00
Concept Of Affiliate Programs 01:30:00
About Of Google Analytics 01:00:00
Online Press Releases 00:15:00
How to Get Traffic from Twitter 00:30:00
Importance of Testing E-Mail Messages 00:15:00
What is Viral Marketing 01:00:00
What is EMail Marketing 00:30:00
Difference Between Images and Video 00:15:00
How to Internet Marketing on Facebook 02:00:00
What is Search Engine Optimization(SEO)? 00:30:00
Understanding Search Results 00:15:00
How to Attract Customer on Your Product? 00:15:00
Time Makes Money 00:30:00
How to Test a Landing Page 00:30:00
Best Web Writing 01:00:00
Ways to Use of Humor in You Internet Marketing 00:15:00
Coupon Codes 00:15:00
When to Pull the Plug 00:15:00
Search Engine Optimization
What Is Search Engine Optimization? 01:00:00
Search Engines That Use SEO 01:00:00
Using SEO In Website Text 01:00:00
Using SEO For Google Ads 01:00:00
Using SEO For Article Marketing 01:00:00
Using SEO In Press Releases 00:30:00
Using Longtail Keywords 00:30:00
Using Google To Discover The Best Keywords 00:30:00
SEO For Video Ads 00:30:00
SEO In Photos 00:30:00
Blogging With SEO Marketing 01:00:00
Using A SEO Company 01:00:00
Email Marketing
Introduction to Email Marketing 00:30:00
Using Email Marketing Software 00:30:00
Building Email Lists by Quantity 00:30:00
Building Email Lists by Quality 00:30:00
Crafting an Email 01:00:00
Analyzing and Tracking Your Email Marketing Strategy 00:30:00
Facebook Marketing Basics
Introduction to Facebook 00:15:00
Why You Should Care 00:15:00
Setting up a Facebook Page 00:30:00
How to Get More Likes for Your Facebook Page 00:30:00
Facebook Advertising 00:30:00
How Much Does Facebook Advertising Cost? 00:30:00
Marketing on Facebook 01:00:00
Create a Content Calendar 00:15:00
Understanding Edge Rank & the Art of Engagement 00:15:00
Twitter Marketing
TWITTER FOR BUSINESS 00:15:00
TOP TWITTER TIPS 00:15:00
TWITTER IS 00:15:00
BUSINESS TERMS 00:15:00
WHY USE TWITTER FOR MARKETING 00:15:00
TWITTER MARKETING BASICS 01:00:00
TWITTER METRICS 00:30:00
YOUR BIO 00:15:00
WHEN TO TWEET 00:15:00
BUILDING YOUR COMMUNITY 00:15:00
GENERATING LEADS 00:15:00
REAL-TIME TWITTER MARKETING 00:15:00
ENGAGEMENT 00:15:00
TWETIQUETTE (TWEETING ETIQUETTE) 00:15:00
Instagram Marketing
What is Instagram? 00:15:00
Instagram for Business 00:15:00
Instagram & Community 00:15:00
Pinterest Social Marketing
Introduction 00:30:00
How to Use Pinterest 01:00:00
How to Win the Hearts of the Target Audience on Pinterest 01:00:00
Understanding Pinterest Etiquette 00:30:00
Marketing Strategies to Build Your Brand and Your Followers 02:00:00
Monetizing Pinterest through Market Hunting 01:00:00
Pinterest Tools to Use in Your Marketing Arsenal 00:15:00
Conclusion 00:15:00
Google Adwords
Benefits of online advertising and AdWords 00:30:00
Choosing a campaign type 00:30:00
Measure your results 00:30:00
YouTube Video Marketing
Create the Perfect YouTube Marketing Video: 5 Tips To Get it Right 00:30:00
YouTube Video Marketing Tips: Join the Community 01:00:00
Marketing Your Product On YouTube: 10 Reasons Why You Should Do It 00:30:00
YouTube Marketing Tips: Promoting Your Perfect Marketing Video 01:00:00
Unique Things You Can Do with Your YouTube Marketing Video 01:00:00
Using YouTube to Market Your Product: Should You Hire a Professional? 01:00:00
Niche Targeted Playlists: Boost Your YouTube Marketing Video 01:00:00
Promote Your Perfect YouTube Marketing Video For Free: Here’s How to Do It 00:30:00
Viral Marketing Tips for Your YouTube Video 01:00:00
Using Viral Content: Creating Your Perfect YouTube Marketing Video 02:00:00
YouTube Marketing Secrets-Promote Your Product or Business! 01:00:00
Use YouTube to Create Unlimited Sales for your Business 01:00:00
Choose Your Niche: An Important Step in Your YouTube Marketing Video 01:00:00
Using Viral Content: Creating Your Perfect YouTube Marketing Video 02:00:00
YouTube Marketing Tactics: Are These Products Helpful or Scams? 01:00:00
Mock Exam
Mock Exam- Advanced Digital Marketing Course 00:20:00
Final Exam
Final Exam- Advanced Digital Marketing Course 00:20:00

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