New to the online marketing world? Starting a new business but you don’t know how to take advantage of the online marketing options Google has to offer?In this lesson, you will  get a firm grasp on the basics of AdWords and Adsense and how they work, which is necessary to create successful business.

Description:

We are living in the time of the digital revolution – the ideal time to be a successful digital marketing professional! Business growth, bigger budgets, increased salaries and more career choice are just some of the advantages that you can anticipate. Advanced advertising openings are quickly expanding, however you have to develop your skills to contend and get to the top.

If you are willing to be successful in the fast-growing digital marketing job market, Our Advanced Diploma in Google Adwords and Adsense course could be your winning ticket. Developed by highly expert instructors, this practical skills digital marketing course features real-life digital marketing briefs from real companies, case studies and interactive subject expert support. By the end of this course, students will be able to differentiate between AdWords and ad sense, learn how to attract customers, advertise locally and globally and reach the right people at the right time using Google Adwords and Adsense.

Who is the course for?

  • Entrepreneurs
  • Marketing Professionals
  • Business Owners
  • Marketing Students

Entry Requirement:

  • This course is available to all learners, of all academic backgrounds.
  • Learners should be aged 16 or over to undertake the qualification.
  • Good understanding of English language, numeracy and ICT are required to attend this course.

Assessment: 

  • At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful.
  • Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam.

Certification:

  • After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24.
  • PDF certificate’s turnaround time is 24 hours and for the hardcopy certificate, it is 3-9 working

Why choose us?

  • Affordable, engaging & high-quality e-learning study materials;
  • Tutorial videos/materials from the industry leading experts;
  • Study in a user-friendly, advanced online learning platform;
  • Efficient exam systems for the assessment and instant result;
  • The UK & internationally recognised accredited qualification;
  • Access to course content on mobile, tablet or desktop from anywhere anytime;
  • The benefit of career advancement opportunities;
  • 24/7 student support via email.

Career Path:

Advanced Diploma in Google Adwords and Adsense is a useful qualification to possess, and would be beneficial for the following careers:

  • Self-made digital marketing expert
  • Digital marketing manager
  • Digital marketing assistant
  • PR and events role.

Course Curriculum

Introduction to Google Adwords and Adsense
Introduction to Google Adwords and Adsense 00:30:00
What is Google Adwords? – Explained. 00:30:00
Getting Started with Google AdWords 00:30:00
Understanding Different Types of Targeting for Adwords 00:30:00
4 Things You Should Know Before Using Google Adwords 00:30:00
Top Mistakes By Adword Users 00:30:00
Ways to Increase Conversion Rates on Adwords 00:30:00
How to Keep Google Adwords Simple 00:15:00
Using the Search Based Keyword Tool for Google Adwords 00:30:00
How to make Google Adwords Cost Effective for your Business 00:30:00
How to Stay Competitive with Google Adwords 00:15:00
How to Choose Appropriate Keywords for Google Adwords 00:30:00
Common Google Adsense Questions 00:30:00
The Ugly Truth about Google Adsense… Not so Ugly 00:15:00
Disadvantages to Google Adsense 00:30:00
AdSense Advantages 00:30:00
Getting an Adsense Ad onto Your Website 00:30:00
How to Make Money with Google Adsense 00:30:00
Finding Keywords for your Niche Market 00:15:00
How to Find a Niche Market for Keyword Marketing 00:30:00
Tricks of the Adsense Trade: Ad Placement & Design 00:30:00
The Best Formatting for your Adsense Ads 01:00:00
Why Adsense Ads Give More Value to Your Visitors 00:15:00
Make More Money with Higher Paying Keywords 01:00:00
Required Skills to Make Money with Google Adsense 00:30:00
Google Adwords
Benefits of online advertising and AdWords 00:30:00
Choosing a campaign type 00:30:00
Measure your results 00:30:00
Mock Exam
Mock Exam- Advanced Diploma in Google Adwords and Adsense 00:20:00
Final Exam
Final Exam- Advanced Diploma in Google Adwords and Adsense 00:20:00

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