Lead generation is the process to identify potential customers for the products or services of the business. This process is also important to ensure the stability of your online sales. Lead generation will involve learning about online marketing, creating newsletters and other online marketing paraphernalia to help boost your sales. This comprehensive advanced course in lead generation will enable you to learn the skills, knowledge and information of lead generation. If you are someone involved in online selling or is interested in learning about online marketing and sales, then this course is very suitable for you.

Who is the course for?

  • Marketing professionals who want to be an expert in Lead Generation
  • People are interested in learning Lead Generation and how it works

Entry Requirement:

  • This course is available to all learners, of all academic backgrounds. 
  • Learners should be aged 16 or over to undertake the qualification.
  • Good understanding of English language, numeracy and ICT are required to attend this course.


  • At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful.
  • Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam.


  • After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy at a cost of £39 or in PDF format at a cost of £24.
  • PDF certificate’s turnaround time is 24 hours and for the hardcopy certificate, it is 3-9 working days.

Why choose us?

  • Affordable, engaging & high-quality e-learning study materials;
  • Tutorial videos/materials from the industry leading experts;
  • Study in a user-friendly, advanced online learning platform;
  • Efficient exam systems for the assessment and instant result;
  • The UK & internationally recognised accredited qualification;
  • Access to course content on mobile, tablet or desktop from anywhere anytime;
  • The benefit of applying for NUS Extra Discount Card;
  • 24/7 student support via email.

Career Path:

The Advanced Diploma in Lead Generation course will be very beneficial and helpful, especially to the following careers:

  • Blogger
  • Businessmen
  • Entrepreneur
  • Marketing and Promotions Specialist
  • Marketing Manager
  • Marketing Professional
  • Sales Manager
  • Sales and Promotions Specialist.

Course Curriculum

Lead Generation Basics
Introduction 01:00:00
Way To Use Of Newsletters 01:00:00
Utilizing Visualization Goals 00:30:00
Importance of Blogs 01:00:00
The Extraordinary Power of Visualizing Success 00:30:00
Wrapping Up 00:15:00
Generating Leads
What Is Cold Calling 01:00:00
What Is SMS Marketing 01:00:00
Information Marketing Business 00:30:00
What Are Buttons 00:15:00
Importance of Name Cards in Business 00:15:00
Door to Door 00:15:00
Classified Ads 00:15:00
Networking Conventions 01:00:00
Kinds of Trade Shows 00:15:00
Home Parties 00:15:00
What Is Social Networking? Variety Of Social Networking 01:00:00
Different Between Events and Launches 00:15:00
Publicity 00:15:00
Publish A Book 00:30:00
Word of Mouth 00:15:00
What Is Blogging 01:00:00
What Is Blog Commenting 00:15:00
Article Business Marketing 01:00:00
Tell A Friend 00:15:00
Forum Business Marketing 01:00:00
Email Business Marketing 00:30:00
Social Bookmarking 01:00:00
YouTube Business Marketing 01:00:00
Yahoo! Answers 00:15:00
Press Releases 00:15:00
Benefits of Buying Banner Advertising 00:15:00
Online Classified Ads (Craigslist) 00:15:00
EBay Traffic 00:15:00
Organic Search Engine Traffic 00:15:00
Pay Per Click Advertising 01:00:00
Ezine Solo Ads 00:15:00
Podcast Traffic 00:15:00
Directory Submissions 00:15:00
Social Networking Traffic 01:00:00
RSS Submission 00:15:00
Traffic Exchange Programs 00:15:00
Co-Registration Leads 00:15:00
US Free Ads 01:00:00
User Generated Reviews 00:15:00
Viral Reports 00:15:00
Ad Swapping 01:00:00
Giveaway Events 00:15:00
Conclusion 00:15:00
Prospecting and Lead Generation
Module One – Getting Started 00:30:00
Module Two – Prospecting 00:30:00
Module Three – Traditional Marketing Methods 01:00:00
Module Four – New Marketing Methods 01:00:00
Module Five – Generating New Leads 01:00:00
Module Six – Avoid Common Lead Generation Mistakes 00:30:00
Module Seven – Educate Prospects 00:30:00
Module Eight – The Pipeline 00:30:00
Module Nine – Follow up Communication 01:00:00
Module Ten – Track Activity 00:30:00
Module Eleven – Create Customers 01:00:00
Module Twelve – Wrapping Up 00:30:00
Activities 00:00:00
Mock Exam
Final Exam

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