Course Overview

It’s time you advertise your business on Google. Our exclusively designed Google Ads for Beginners 2021 course will teach you how to create your first Google ad campaign from scratch and reach the right customers.

The Google Ads for Beginners 2021 course provides step-by-step instructions on how to use and create a Google ads account. It will educate you on keywords and show you how to find the right keyword to target your business. You will learn the powerful tactics for writing killer ad texts and explore the fundamentals of quality scores. You will also learn the different types of ad extensions that you can use and identify how to optimize your ad campaigns. Armed with the proper knowledge and skills from our unique training system, you will be able to create compelling Google ads and reach your target audience.

Enroll right now and take steps to make your business stand out from competitors!

Learning Outcomes

Be able to set up your Google ad from scratch
Gain in-depth knowledge of keywords
Identify the importance of negative keywords
Learn about ad rank and how it is calculated
Deepen your understanding of bidding strategies
Strengthen your knowledge of campaign optimization

Who is this course for?

This well-structured Google Ads for Beginners 2021 course is ideal for anyone interested in creating amazing Google ads and promoting their business.

Entry Requirement

This course is available to all learners, of all academic backgrounds.
Learners should be aged 16 or over to undertake the qualification.
Good understanding of English language, numeracy and ICT are required to attend this course.

Certification

After you have successfully completed the course, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy at the cost of £39 or in PDF format at the cost of £24.
PDF certificate’s turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days.

Why choose us?

Affordable, engaging & high-quality e-learning study materials;
Tutorial videos/materials from the industry-leading experts;
Study in a user-friendly, advanced online learning platform;
Efficient exam systems for the assessment and instant result;
The UK & internationally recognized accredited qualification;
Access to course content on mobile, tablet or desktop from anywhere anytime;
The benefit of career advancement opportunities;
24/7 student support via email.

Career Path

The Google Ads for Beginners 2021 course provides useful skills to possess and would be beneficial for any related profession or industry such as:

Entrepreneurs
Google Ads Specialists
Google Ads Managers
Digital Marketers

Course Curriculum

Introduction
	Introduction	00:03:00
Basics/ Account Set up
	What We’re Going To Cover In This Section erer	00:01:00
	What is Google Ads?	00:04:00
	Where do google ads appear?	00:05:00
	Google Account Hierarchy	00:04:00
	Setting Up Your First Google Ads Account	00:05:00
	Location targeting	00:09:00
	Budgets and Selecting Your Bidding Strategy	00:04:00
	Setting Up Billng	00:02:00
Keyword Research for Google Ads
	What We’re Going To Cover In This Section erer	00:01:00
	What Is A Keyword & Understanding The Intent Behind One	00:04:00
	How To Find Keywords To Target – Related Website URL	00:07:00
	How To Find Keywords To Target – Keyword Planner	00:05:00
	How To Find Keywords To Target – SEMRush	00:07:00
	How To Organise Your Keywords By Themes	00:12:00
	Everything You Need To Know About Keyword Match Types	00:06:00
	How To Add Match Types To Your Keywords Like A Pro	00:08:00
	The Importance Of Negative Keywords & How To Add Them To Your Account	00:08:00
Creating Your Ads
	What We’re Going To Cover In This Section erer	00:01:00
	The Evolution Of How Ads Appear In Google	00:03:00
	Best Practices for Writing Killer Ad Text	00:07:00
	How To Create Your First Google Ad	00:17:00
	Ad Rotation – Everything You Need To Know	00:05:00
	Ad Schedule – How To Select The Days & Times You Want Your Ads To Show	00:05:00
Bidding Strategies Explained
	What We’re Going To Cover In This Section erer	00:01:00
	Target CPA	00:04:00
	Target ROAS	00:06:00
	Maximize Conversions	00:03:00
	Maximize Clicks	00:02:00
	Target Impression Share	00:03:00
	Manual CPC & Enhanced CPC	00:05:00
Google Ads Dynamics
	What We’re Going To Cover In This Section erer	00:01:00
	Understanding Quality Score	00:07:00
	The 4 Components That Make Up Quality Score	00:08:00
	Understanding Ad Rank and How It Is Calculated	00:06:00
	How Google Determines How Much You Pay Per Click	00:05:00
	When You Can Ignore Low Quality Scores (and when you can’t)	00:03:00
Ad Extensions
	What We’re Going To Cover In This Section erer	00:01:00
	What Are Ad Extensions & The Benefits Of Using Them	00:04:00
	The Different Types Of Ad Extensions You Can Use	00:06:00
	How To Add Sitelink Extensions To Your Ads	00:06:00
	How To Add Callout Extensions To Your Ads	00:04:00
	How To Add Call Extensions To Your Ads	00:04:00
	How To Add Location Extensions To Your Ads	00:02:00
	Things To Bear In Mind When Using Ad Extensions	00:03:00
Conversion Tracking
	What We’re Going To Cover In This Section erer	00:01:00
	Understanding The Basics Of Conversion Tracking & Its Benefits	00:03:00
	The Two Main Types Of Conversions You Can Use	00:08:00
	How To Set Up Conversion Tracking For Form Submissions	00:15:00
	How To Set Up Conversion Tracking For Phone Calls	00:12:00
Campaign Optimisation
	What We’re Going To Cover In This Section erer	00:01:00
	Optimising Your Ads Based On Keyword Data	00:08:00
	Optimising Your Ads Based On Ad Data	00:03:00
	Optimising Your Ads Based On Devices	00:04:00
	Optimising Your Ads Based On Specific Times & Days	00:05:00
Conclusion
	Conclusion, goodbye for now…	00:01:00