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Google Ads for Beginners 2021

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Course Overview

It’s time you advertise your business on Google. Our exclusively designed Google Ads for Beginners 2021 course will teach you how to create your first Google ad campaign from scratch and reach the right customers.

The Google Ads for Beginners 2021 course provides step-by-step instructions on how to use and create a Google ads account. It will educate you on keywords and show you how to find the right keyword to target your business. You will learn the powerful tactics for writing killer ad texts and explore the fundamentals of quality scores. You will also learn the different types of ad extensions that you can use and identify how to optimize your ad campaigns. Armed with the proper knowledge and skills from our unique training system, you will be able to create compelling Google ads and reach your target audience.

Enroll right now and take steps to make your business stand out from competitors!

Learning Outcomes

  • Be able to set up your Google ad from scratch
  • Gain in-depth knowledge of keywords
  • Identify the importance of negative keywords 
  • Learn about ad rank and how it is calculated
  • Deepen your understanding of bidding strategies
  • Strengthen your knowledge of campaign optimization

Who is this course for?

This well-structured Google Ads for Beginners 2021 course is ideal for anyone interested in creating amazing Google ads and promoting their business.

Entry Requirement

  • This course is available to all learners, of all academic backgrounds.
  • Learners should be aged 16 or over to undertake the qualification.
  • Good understanding of English language, numeracy and ICT are required to attend this course.

Certification

  • After you have successfully completed the course, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy at the cost of £39 or in PDF format at the cost of £24.
  • PDF certificate’s turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days.

Why choose us?

  • Affordable, engaging & high-quality e-learning study materials;
  • Tutorial videos/materials from the industry-leading experts;
  • Study in a user-friendly, advanced online learning platform;
  • Efficient exam systems for the assessment and instant result;
  • The UK & internationally recognized accredited qualification;
  • Access to course content on mobile, tablet or desktop from anywhere anytime;
  • The benefit of career advancement opportunities;
  • 24/7 student support via email.

Career Path

The Google Ads for Beginners 2021 course provides useful skills to possess and would be beneficial for any related profession or industry such as:

  • Entrepreneurs
  • Google Ads Specialists
  • Google Ads Managers 
  • Digital Marketers

Course Curriculum

Introduction
Introduction 00:03:00
Basics/ Account Set up
What We’re Going To Cover In This Section erer 00:01:00
What is Google Ads? 00:04:00
Where do google ads appear? 00:05:00
Google Account Hierarchy 00:04:00
Setting Up Your First Google Ads Account 00:05:00
Location targeting 00:09:00
Budgets and Selecting Your Bidding Strategy 00:04:00
Setting Up Billng 00:02:00
Keyword Research for Google Ads
What We’re Going To Cover In This Section erer 00:01:00
What Is A Keyword & Understanding The Intent Behind One 00:04:00
How To Find Keywords To Target – Related Website URL 00:07:00
How To Find Keywords To Target – Keyword Planner 00:05:00
How To Find Keywords To Target – SEMRush 00:07:00
How To Organise Your Keywords By Themes 00:12:00
Everything You Need To Know About Keyword Match Types 00:06:00
How To Add Match Types To Your Keywords Like A Pro 00:08:00
The Importance Of Negative Keywords & How To Add Them To Your Account 00:08:00
Creating Your Ads
What We’re Going To Cover In This Section erer 00:01:00
The Evolution Of How Ads Appear In Google 00:03:00
Best Practices for Writing Killer Ad Text 00:07:00
How To Create Your First Google Ad 00:17:00
Ad Rotation – Everything You Need To Know 00:05:00
Ad Schedule – How To Select The Days & Times You Want Your Ads To Show 00:05:00
Bidding Strategies Explained
What We’re Going To Cover In This Section erer 00:01:00
Target CPA 00:04:00
Target ROAS 00:06:00
Maximize Conversions 00:03:00
Maximize Clicks 00:02:00
Target Impression Share 00:03:00
Manual CPC & Enhanced CPC 00:05:00
Google Ads Dynamics
What We’re Going To Cover In This Section erer 00:01:00
Understanding Quality Score 00:07:00
The 4 Components That Make Up Quality Score 00:08:00
Understanding Ad Rank and How It Is Calculated 00:06:00
How Google Determines How Much You Pay Per Click 00:05:00
When You Can Ignore Low Quality Scores (and when you can’t) 00:03:00
Ad Extensions
What We’re Going To Cover In This Section erer 00:01:00
What Are Ad Extensions & The Benefits Of Using Them 00:04:00
The Different Types Of Ad Extensions You Can Use 00:06:00
How To Add Sitelink Extensions To Your Ads 00:06:00
How To Add Callout Extensions To Your Ads 00:04:00
How To Add Call Extensions To Your Ads 00:04:00
How To Add Location Extensions To Your Ads 00:02:00
Things To Bear In Mind When Using Ad Extensions 00:03:00
Conversion Tracking
What We’re Going To Cover In This Section erer 00:01:00
Understanding The Basics Of Conversion Tracking & Its Benefits 00:03:00
The Two Main Types Of Conversions You Can Use 00:08:00
How To Set Up Conversion Tracking For Form Submissions 00:15:00
How To Set Up Conversion Tracking For Phone Calls 00:12:00
Campaign Optimisation
What We’re Going To Cover In This Section erer 00:01:00
Optimising Your Ads Based On Keyword Data 00:08:00
Optimising Your Ads Based On Ad Data 00:03:00
Optimising Your Ads Based On Devices 00:04:00
Optimising Your Ads Based On Specific Times & Days 00:05:00
Conclusion
Conclusion, goodbye for now… 00:01:00

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