Course Overview
It’s time you advertise your business on Google. Our exclusively designed Google Ads for Beginners 2021 course will teach you how to create your first Google ad campaign from scratch and reach the right customers.
The Google Ads for Beginners 2021 course provides step-by-step instructions on how to use and create a Google ads account. It will educate you on keywords and show you how to find the right keyword to target your business. You will learn the powerful tactics for writing killer ad texts and explore the fundamentals of quality scores. You will also learn the different types of ad extensions that you can use and identify how to optimize your ad campaigns. Armed with the proper knowledge and skills from our unique training system, you will be able to create compelling Google ads and reach your target audience.
Enroll right now and take steps to make your business stand out from competitors!
Learning Outcomes
- Be able to set up your Google ad from scratch
- Gain in-depth knowledge of keywords
- Identify the importance of negative keywords
- Learn about ad rank and how it is calculated
- Deepen your understanding of bidding strategies
- Strengthen your knowledge of campaign optimization
Who is this course for?
This well-structured Google Ads for Beginners 2021 course is ideal for anyone interested in creating amazing Google ads and promoting their business.
Entry Requirement
- This course is available to all learners, of all academic backgrounds.
- Learners should be aged 16 or over to undertake the qualification.
- Good understanding of English language, numeracy and ICT are required to attend this course.
Certification
- After you have successfully completed the course, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy at the cost of £39 or in PDF format at the cost of £24.
- PDF certificate’s turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days.
Why choose us?
- Affordable, engaging & high-quality e-learning study materials;
- Tutorial videos/materials from the industry-leading experts;
- Study in a user-friendly, advanced online learning platform;
- Efficient exam systems for the assessment and instant result;
- The UK & internationally recognized accredited qualification;
- Access to course content on mobile, tablet or desktop from anywhere anytime;
- The benefit of career advancement opportunities;
- 24/7 student support via email.
Career Path
The Google Ads for Beginners 2021 course provides useful skills to possess and would be beneficial for any related profession or industry such as:
- Entrepreneurs
- Google Ads Specialists
- Google Ads Managers
- Digital Marketers
Course Curriculum
Introduction | |||
Introduction | 00:03:00 | ||
Basics/ Account Set up | |||
What We’re Going To Cover In This Section erer | 00:01:00 | ||
What is Google Ads? | 00:04:00 | ||
Where do google ads appear? | 00:05:00 | ||
Google Account Hierarchy | 00:04:00 | ||
Setting Up Your First Google Ads Account | 00:05:00 | ||
Location targeting | 00:09:00 | ||
Budgets and Selecting Your Bidding Strategy | 00:04:00 | ||
Setting Up Billng | 00:02:00 | ||
Keyword Research for Google Ads | |||
What We’re Going To Cover In This Section erer | 00:01:00 | ||
What Is A Keyword & Understanding The Intent Behind One | 00:04:00 | ||
How To Find Keywords To Target – Related Website URL | 00:07:00 | ||
How To Find Keywords To Target – Keyword Planner | 00:05:00 | ||
How To Find Keywords To Target – SEMRush | 00:07:00 | ||
How To Organise Your Keywords By Themes | 00:12:00 | ||
Everything You Need To Know About Keyword Match Types | 00:06:00 | ||
How To Add Match Types To Your Keywords Like A Pro | 00:08:00 | ||
The Importance Of Negative Keywords & How To Add Them To Your Account | 00:08:00 | ||
Creating Your Ads | |||
What We’re Going To Cover In This Section erer | 00:01:00 | ||
The Evolution Of How Ads Appear In Google | 00:03:00 | ||
Best Practices for Writing Killer Ad Text | 00:07:00 | ||
How To Create Your First Google Ad | 00:17:00 | ||
Ad Rotation – Everything You Need To Know | 00:05:00 | ||
Ad Schedule – How To Select The Days & Times You Want Your Ads To Show | 00:05:00 | ||
Bidding Strategies Explained | |||
What We’re Going To Cover In This Section erer | 00:01:00 | ||
Target CPA | 00:04:00 | ||
Target ROAS | 00:06:00 | ||
Maximize Conversions | 00:03:00 | ||
Maximize Clicks | 00:02:00 | ||
Target Impression Share | 00:03:00 | ||
Manual CPC & Enhanced CPC | 00:05:00 | ||
Google Ads Dynamics | |||
What We’re Going To Cover In This Section erer | 00:01:00 | ||
Understanding Quality Score | 00:07:00 | ||
The 4 Components That Make Up Quality Score | 00:08:00 | ||
Understanding Ad Rank and How It Is Calculated | 00:06:00 | ||
How Google Determines How Much You Pay Per Click | 00:05:00 | ||
When You Can Ignore Low Quality Scores (and when you can’t) | 00:03:00 | ||
Ad Extensions | |||
What We’re Going To Cover In This Section erer | 00:01:00 | ||
What Are Ad Extensions & The Benefits Of Using Them | 00:04:00 | ||
The Different Types Of Ad Extensions You Can Use | 00:06:00 | ||
How To Add Sitelink Extensions To Your Ads | 00:06:00 | ||
How To Add Callout Extensions To Your Ads | 00:04:00 | ||
How To Add Call Extensions To Your Ads | 00:04:00 | ||
How To Add Location Extensions To Your Ads | 00:02:00 | ||
Things To Bear In Mind When Using Ad Extensions | 00:03:00 | ||
Conversion Tracking | |||
What We’re Going To Cover In This Section erer | 00:01:00 | ||
Understanding The Basics Of Conversion Tracking & Its Benefits | 00:03:00 | ||
The Two Main Types Of Conversions You Can Use | 00:08:00 | ||
How To Set Up Conversion Tracking For Form Submissions | 00:15:00 | ||
How To Set Up Conversion Tracking For Phone Calls | 00:12:00 | ||
Campaign Optimisation | |||
What We’re Going To Cover In This Section erer | 00:01:00 | ||
Optimising Your Ads Based On Keyword Data | 00:08:00 | ||
Optimising Your Ads Based On Ad Data | 00:03:00 | ||
Optimising Your Ads Based On Devices | 00:04:00 | ||
Optimising Your Ads Based On Specific Times & Days | 00:05:00 | ||
Conclusion | |||
Conclusion, goodbye for now… | 00:01:00 |
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