If you already have a career in marketing or you’re looking for a change in direction, you should know how important social media is. That’s because social media is a simple way to expand your reach and engage your customers online. In fact, businesses that have taken advantage of social media have seen their ROI (return on investment) improve by up to 119%
But with so many businesses joining social media, it can be hard to make your company stand out from the rest. That’s why you need something special to really draw your customers’ attention.
How photography can help grow your social media
But not any old photograph will do.
Fundamentally, you need to ensure that your photographs really showcase your business or products in their best light. This means they need to be relevant to the topic that you’re talking about and they need to be engaging. They should also not look like a cheesy stock photo – this can create a negative or ‘fake’ impression of your business.
They also need to be in line with your branding to create a consistent identity that showcases who you are across all your social channels. What’s more, you also need to ensure that they’re edited and sized in the right way for each platform. Otherwise, the picture will appear cropped or disfigured, making your business seem unprofessional.
Having professional photography skills under your belt will help you capture perfect images that are engaging, on-brand and boost your social media performance.
Become a photography pro today
We offer courses that cover photography fundamentals to ensure you nail the core basics, as well as photoshop and editing skills. We also have specific courses on how to master a street or landscape shot.
Ready to get started?
Browse our range of photography courses here
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